Signature assignment communication plan

Signature Assignment Signature Assignment Communication PlanCommunication Plan

Gwen WhiteGwen WhiteAET/560AET/560

10/03/201610/03/2016Instructor Melanie LatinInstructor Melanie Latin

Communication PlanCommunication Plan

The plan for organizational change is to increase The plan for organizational change is to increase awareness at Aunt Mary’s, for women’s health. awareness at Aunt Mary’s, for women’s health. Case Management would need to improve Case Management would need to improve performance levels. The agency would like to see performance levels. The agency would like to see clients motivated to attend the health clinic for clients motivated to attend the health clinic for necessary visits on a regular basis.necessary visits on a regular basis.


Communication Needs for Different Phases in Communication Needs for Different Phases in the Change Processthe Change Process

There are four phases:There are four phases:1.1. Pre- change approvalPre- change approval2.2. Creating the need for changeCreating the need for change3.3. Midstream change Midstream change 4.4. Confirming/celebrating the change success Confirming/celebrating the change success (Cawsey. T, Deszca. G, & Ingolis. C, 2012)(Cawsey. T, Deszca. G, & Ingolis. C, 2012)


1. Pre – approval – Aunt Mary’s will sell the plan to1. Pre – approval – Aunt Mary’s will sell the plan toManagementManagement. Aunt Mary’s will express to leaders the. Aunt Mary’s will express to leaders thePlan and need for change.Plan and need for change.The plan is to motivate case managers through onThe plan is to motivate case managers through ongoing trainings and follow up assessments i.e..,going trainings and follow up assessments i.e..,survey’s.survey’s.Aunt Mary’s will work to improve performance levels.Aunt Mary’s will work to improve performance levels.The plan of change will increase the women’s healthyThe plan of change will increase the women’s healthyhabits. habits.

We Plan to Sell, Sell, Sell to theWe Plan to Sell, Sell, Sell to theleaders !!!!!!!!!leaders !!!!!!!!!


2.2. Developing the need for change Developing the need for change

Aunt Mary’s management will provide leaders of the Aunt Mary’s management will provide leaders of the agency with a clear need for change. agency with a clear need for change.

The rationale: The success of the transformation The rationale: The success of the transformation period is directly correlated to employee period is directly correlated to employee performanceperformance

Employee’s motivated to educate and support Employee’s motivated to educate and support women will increase regular visits.women will increase regular visits.


3. 3. Midstream Change PhaseMidstream Change Phase – Aunt Mary’s will – Aunt Mary’s will keep leaders and others of the agency informed keep leaders and others of the agency informed about the progress of change. about the progress of change.

The agency will implement trainings monthly for The agency will implement trainings monthly for case managers.case managers.

The trainings will be on motivation and client The trainings will be on motivation and client engagement. Clear goals will be presented as well engagement. Clear goals will be presented as well as employee and client feedback.as employee and client feedback.


4. Confirming the Change Phase 4. Confirming the Change Phase The increase of women attending appointments on The increase of women attending appointments on

a regular basis.a regular basis. Increased engagement with clients from case Increased engagement with clients from case

managers.managers. Case managers will become motivated due to Case managers will become motivated due to

ongoing encouraged trainings.ongoing encouraged trainings. Aunt Mary’s will celebrate the success of Aunt Mary’s will celebrate the success of

employees and services rendered.employees and services rendered. This is confirmation the change worked!!!!!!This is confirmation the change worked!!!!!!


How to generate feedbackHow to generate feedback

- Aunt Mary’s will use the employee monthly Aunt Mary’s will use the employee monthly meetings to discuss the success of the plan.meetings to discuss the success of the plan.

- Aunt Mary’s will use surveys. Aunt Mary’s will use surveys. - Aunt Mary’s leaders will encourage feedback by Aunt Mary’s leaders will encourage feedback by

giving positive reinforcement of employee efforts to giving positive reinforcement of employee efforts to change.change.


How to address negative responses on How to address negative responses on communications about the changecommunications about the change

Aunt Mary’s will deal with self-interest of Aunt Mary’s will deal with self-interest of employees.employees.

Deal with concerns with change that will affect their Deal with concerns with change that will affect their interest.interest.

Aunt Mary’s make the points clear on how the affect Aunt Mary’s make the points clear on how the affect of employees stability affects their work.of employees stability affects their work.

Clear up misunderstandings or communication.Clear up misunderstandings or communication. Discuss the benefits of change.Discuss the benefits of change. Listen and validate.Listen and validate.


How the communication plan can help produce How the communication plan can help produce organizational change?organizational change?

If Aunt Mary’s implements the change they will If Aunt Mary’s implements the change they will see:see:

The proof of women’s health awareness increasing The proof of women’s health awareness increasing will show the effectiveness of the change.will show the effectiveness of the change.

The positive feedback from clients as well as The positive feedback from clients as well as employees.employees.

The continued openness to change.The continued openness to change.


How to test it’s effectiveness and the impact of How to test it’s effectiveness and the impact of management response to the organizational management response to the organizational change.change.

Aunt Mary’s will look at the intended idea and Aunt Mary’s will look at the intended idea and results.results.

Aunt Mary’s will look at the actual results.Aunt Mary’s will look at the actual results. Aunt Mary’s will decide what could be done better. Aunt Mary’s will decide what could be done better. The agency will debrief in meetings.The agency will debrief in meetings. The agency will pay attention to survey results.The agency will pay attention to survey results.


The technology needed to accomplishThe technology needed to accomplish

Computers will be used to enter medical visits and Computers will be used to enter medical visits and follow-ups. Management will track numbers.follow-ups. Management will track numbers.

Electronic charts will identify services provided Electronic charts will identify services provided using software.using software.

Email set up for appointment reminders to clients.Email set up for appointment reminders to clients. Cell phones – for clients to contact case managers Cell phones – for clients to contact case managers

or vise versa.or vise versa.

ReferencesReferences

Cawsey,T.F. Deszca, G., & Ingolis, C. (2012). Cawsey,T.F. Deszca, G., & Ingolis, C. (2012). Organizational Change: An action-oriented tool kit Organizational Change: An action-oriented tool kit (2(2ndnd ed.). Thousand Oaks, CA: Sage ed.). Thousand Oaks, CA: Sage

Education

Signature assignment communication plan