1. 1. Outline Social media is a constantly evolving and creative endeavour that necessitates a coordinated institutional response. The pervasiveness of mobile devices and the immediacy of online interactions present institutions with unique challenges. The need to develop and maintain a consistent yet nuanced voice across various platforms requires a strategy that is well articulated and implemented. This talk will explore the relationship between policy and practice whilst sharing best practices taking into account the very nature of social media.
2. 2. http://digitalsynopsis.com/buzz/internet-real-time- infographic/
3. 3. The Evolving Organization
4. 4. The world of work is increasingly collaborative, giving rise to reflection about the way learning experiences are structured.
5. 5. Look who's talking
6. 6. Noam Chomsky - Professor of Linguistics (MIT) I don't look at Twitter because it doesn't tell me anything. It tells me people's opinions about lots of things, but very briefly and necessarily superficially, and it doesn't have the core news. The sources of news have become narrower.
7. 7. Network Maps
8. 8. Social Media Participation
9. 9. Career Advisory Board, October 2012 http://careeradvisoryboard.org/
10. 10. Who are you online?
11. 11. L D I G I P T A R I N T Digital Identity Digital Footprint Digital Shadows ....are VERY Important
12. 12. Your Digital Identity What you say What you share Who you know Where you are Your settings Anything digitally represented on a file or on the web Profiles, Contacts, Images, Audio, Video, Data, Documents, Favourites, Websites, Blogs and more
13. 13. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251. The Honeycomb of Social Media
14. 14. Implications of functionality Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
15. 15. Combination of Building Blocks Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
16. 16. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
17. 17. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241-251.
18. 18. Social Media Policy Elements
19. 19. So You need a social media policy? A directory of the institutions social media accounts and how groups can add to the list. Best practices that include tips about monitoring, responding to comments and correcting mistakes. Some policies even provide information on social media strategy. Differences between personal and institutional use of social media. Privacy recommendations for both personal and institutional social networking. Copyright and fair use resources for images, video, text and other content.
20. 20. Staying safe Proper social media ethics are a matter of law, not personal preference. Require disclosure and truthfulness in social media outreach. Monitor the conversation and correct misstatements. Create social media policies and training programs.
21. 21. Purpose of guidelines Create a training tool Set a baseline of best practices Simplify a complicated topic Creative flexibility Planning ahead Measure for results Examples: Social Media guide for the USA Air Force Ball State University Social_Media_Policy_final_approved.pdf
22. 22. Availability of documents http://www.babson.edu/offices-services/marketing/guidelines- templates/Pages/default.aspx Babson social-media-guidelines.pdf
23. 23. 7 Best Practices for Universities Embracing Social Media Develop a strategy and set goals Pick and choose your platforms Put guidelines in place Develop a consistent voice across platforms Empower and support individual departments Communicate across campus Social analytics and measurement Starting a movement
24. 24. Starting a Movement