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Presentation for Ag Tech Field Day at Great Bend, Kansas on Aug. 10, 2010
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Presentation for Ag Tech Field Day
Great Bend, KansasAug. 10, 2010
Ag Social Networking
Elaine Edwards @elainecarol
Jeff Caldwell @jeffacaldwell
Tom Tibbits@ksfarmboy
www.slideshare.net/
aafromaa
WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation
Where to begin?Pick 1, 2, or 3.
500 million users worldwide
July 2010 stats
Facebook48% of Americans have a Facebook or MySpace account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
EXAMPLE FACEBOOK PAGE
http://www.facebook.com/GDFmilk?ref=ts
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
Twitter stats
2008 2009 2010
4% of US Internet users6 million
11% US Internet users11 million
15% US Internet users18 million
Twitter stats92.4% of Twitter users follow fewer than 100 other Twitter users.
emarketer.com/Article.aspx?R=1007271
Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Social, conversational, responsive, & timely.
Convenient with applications & hashtags. flickr.com/photos/yourdon/4049950966/
@FollowFarmer is a list of ag people who use Twitter.
dataforag.com/followfarmer.a5w
YouTube
70 million – videos (March 2008)
95.4 million – videos (May 2009)
2 billion videos – videos viewed each day (May 2010)
24 hours - amount of video uploaded every minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/& http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
Farmers’ Videos
Kansas Wheat Harvest 09 Butler County, KS
http://www.youtube.com/watch?v=nU7XBkVNTKc
Kansas wheat harvest, 2009-2010
http://www.youtube.com/watch?v=0uzBTk8IcmA
Stuck combine, St. John, Kan.
http://www.youtube.com/watch?v=_PEtVE02T5s&feature=related/
More video is uploaded to
in 60 days than all three major U.S. networks created in 60 years.
Ag Talk Replies www.newagtalk.com
Blogging
Other Networks
Listen
What is being said on the web www.google.com/alerts
Know what people are saying search.twitter.com
Participate
Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Be Real
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
ResourcesBeginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Social Media Playbook: 2009 Eloqua Corporationhttp://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic-4525846
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Resources
Monsanto bloggershttp://blog.monsantoblog.com/about-the-bloggers/
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Attribution Non-Commercial Share Alike
Ag Social Networking by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .
Ideas for this presentation are adapted from and based on work from Anne Mims Adrian at www.slideshare.net/aafromaa