WorkshopStrategies and Tactics for Growing Online Enrollments

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Veronica Schmitz Program ManagerWichita State University

Jacqueline Hammond Senior Director, Lifecycle ServicesBlackboard

Nice to meet you!

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Early success with nursing programs

Couldn’t Scale and replicate with other programs

Aggressive Goals for growth of online programs

Unclear Pathforward with limited visibility into results

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Leads Apps Enrolls0

500

1000

1500

2000

2500

3000

3500

2014 2015 2016 2017

Fast forward to today

Attracting more students

Reaching new markets

Building pipeline and apps

Already achieved 2020 enrollment goals Projecttions

110%Increase in enrolls

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What We Learned

Enrollment-Driven Marketing

MarketResearch

EnrollmentCoaching

= Enrollment Growth

+ +

Workshop: Quality Practices

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Workshop: Breakout Discussions

Break up into groups with brief intros (name, role & what you’re looking forward to this coming fiscal year)

We want to hear from you! See handout. What’s worked for you? What hasn’t? What’s still in queue?

Record “aha moments” by taking notes along the way or circling strategies that standout

Share the highlights of what we’ve learned as a group (post-it notes)

10 minutes

15 minutes

10 minutes

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Handout for breakout group discussions

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Achieving Growth

Enrollment-Driven Marketing

MarketResearch

EnrollmentCoaching

= Enrollment Growth

+ +