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The Future of University
Credentials: What It Means for Enrollment Management
Sean Gallagher, Ed.D.Executive Director, Center for the Future of Higher Education & Talent Strategy;Executive Professor of Education Policy,Northeastern University
Twitter: @HiEdStrat
CALEM 2017Denver, COApril 5, 2017
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Top-ranked, global, research institution, and leader in experiential education.• #39 U.S. News & World Report• #2 in Career Services• Top-10 international student destination• 3,300 employer partners in 90 countries
• 16,000 graduate-level learners• 200+ online degree and certificate programs• 5 campuses across North American network
An applied research center focused on issues and trends at the intersection of higher education and employment
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A Pivotal Moment in the Credentialing Ecosystem
Growing Demand for Talent in a Strong Job Market;a New Lifelong Learning Imperative
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“Requested Educational Credentials” by Employers Note: Both “Required” and “Preferred” – Totals Exceed 100%
Source: BurningGlass LaborInsight, Full Year 2016 6
Today’s Job Market is Demanding Bachelor’s Degrees and Above
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Graduate-Level Job Creation Has Outperformed
Source: Georgetown Center for Education & the Workforce (graphic published by Bloomberg)
8Source: Careerbuilder, 2016
Employer Preferences for Higher Levels of Education Driving the Trend
• Skills-biased technological change
• Episodic experiences• “Stacking” and portability
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A Post-Baccalaureate World
The Evolving Credentialing Landscape
The Emergence of “Alternative Credentials”
New Types of“Certificate”
MicrocredentialsNanodegrees™* Microdegrees™*Micromasters™*
etc.
Digital Badges
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Innovative, More Modular Directions in University Credentials
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Trends in the Credentialing Landscape
Theoretical
Traditional F2F
Monolithic Unbundled, short-form
Instructor-led Self-paced
Static Adaptive
Practical,Experiential
Online
A Fundamentally New Competitive Landscape in a Golden Age for “Non-Credit” Courses
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New Models Challenging Higher Education’s Most Enduring Constructs
Source: https://www.udacity.com/georgia-tech September 2016
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New Models Challenging Higher Education’s Most Enduring Constructs
Source: Capella Investor Presentation March 2017
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A Tiering of “Products,” Brands, Market Positions
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Decoupling Brand/Prestige from Selectivity/Scale?
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Credentials – What are they? What will they achieve?
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New Pricing, ROI, and Risk Dynamics
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Talent Analytics & Pre-Hire Assessment:True Potential “Disruptors”
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The Potential for Employers to Emerge as Recognized Credential Issuers
Governance and New Program Development Processes Must Adapt
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Core Competencies and Vendor/Partner Management
A New Era for Quality Assurance and Data-Driven Transparency
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Summarizing These Themes: Numerous Opportunities & Critical Issues
Lifelong Learning societal &
economic issues
Blurring boundaries,
non-institutional providers,
new models
Brand/prestige Pricing The institutional core
Governance, process,
infrastructure
Quality Assurance,
transparency, the age of data
Talent analytics Emerging roles for Employers
Standards, policy, regulation,
collaboration
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Sean Gallagher, [email protected]: @HiEdStratCenter for the Future of Higher Education & Talent Strategyhttp://www.northeastern.edu/cfhets
Thank You
