SUN TZU

Presentation by

Ajoy S

MTP, MBA, ASIET

Prof. Nimal C Namboodiripad

SUN TZU

Real Name

Sun Wu

Birth

544 BC544 BC

Birthplace

Shandong Province, Ch’i State, China

Best Known As

The author of The Art of War

SUN TZU AND THE ART OF WAR

• He is widely believed to have been a high ranking

military general and a philosopher

• Emphasizes on surprise and deception with the lines

like “feign incapacity”like “feign incapacity”

• “All warfare is based on deception”

• “The supreme art of war is to subdue the enemy

without fighting”

• Kissinger, Mao, Napoleon used Sun Tzu’s

philosophies

SUN TZU AND THE ART OF WAR

The Art of War contains thirteen chapters each

pertaining to one area of warfare.

• Laying Plans/The Calculations

• Waging War/The Challenge • Waging War/The Challenge

• Attack by Stratagem/The Plan of Attack

• Tactical Dispositions/Positioning

• Energy/Directing

• Weak Points & Strong/Illusion and Reality

• Maneuvering/Engaging The Force

SUN TZU AND THE ART OF WAR

• Variation in Tactics/The Nine Variations

• The Army on the March/Moving The Force

• Terrain/Situational Positioning

• The Nine Situations/Nine Terrains • The Nine Situations/Nine Terrains

• The Attack by Fire/Fiery Attack

• The Use of Spies/The Use of Intelligence

SUN TZU AND THE ART OF WAR

Some of his dictums include:

• When enemy advance we retreat

• When the enemy halts we harass

• When the enemy seeks to avoid battle we attack• When the enemy seeks to avoid battle we attack

• When the enemy retreats we pursue

SUN TZU AND MANAGEMENT

CAPTURE YOUR MARKET WITHOUT DESTROYING IT

• “Generally in war, the best policy is to take a state

intact; to ruin it is inferior to this....For to win one

hundred victories in one hundred battles is not the

acme of skill. To subdue the enemy without fighting

is the acme of skill.” is the acme of skill.”

AVOID YOUR COMPETITOR’S STRENGTH, AND ATTACK THEIR

WEAKNESS

• “An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.”

USE FOREKNOWLEDGE & DECEPTION TO MAXIMIZE THE

POWER OF BUSINESS INTELLIGENCE

• “Know the enemy and know yourself; in a

hundred battles you will never be in peril”

USE SPEED AND PREPARATION TO SWIFTLY OVERCOME THE

COMPETITION

• “To rely on rustics and not prepare is the greatest of

crimes; to be prepared beforehand for any

contingency is the greatest of virtues.”

• Speed doesn’t mean doing things hastily (reduce the Speed doesn’t mean doing things hastily (reduce the

time in decision making)

DEVELOP YOUR CHARACTER AS A LEADER TO MAXIMIZE THE

POTENTIAL OF YOUR EMPLOYEES

• “When one treats people with benevolence, justice

and righteousness, and reposes confidence in them,

the army will be united in mind and all will be happy

to serve their leaders.” to serve their leaders.”

• Leader should be wise, sincere, courageous and

strict

• Turning strength into weakness

• Strategies should not be same and should changed

from time to time

Thank YouThank You

Source:http://en.wikipedia.org/wiki/Sun_Tzuhttp://en.wikipedia.org/wiki/The_Art_of_War