11

Target Audience Questionnaire Analysis

Embed Size (px)

Citation preview

Page 1: Target Audience Questionnaire Analysis
Page 2: Target Audience Questionnaire Analysis

Here I asked what gender the reader was so I could

see what gender would mostly read my magazine

and what I should include. Here I can see

that 86% of my audience is female, so I may direct

more things in my magazine towards

women.

Page 3: Target Audience Questionnaire Analysis

I asked what age group my audience were in so I could see what age group I should direct

my magazine at. I can clearly see that 89.80% of my

audience are under the age of 18, therefore I will not use bad

language or images that are not suited for an age group like

this.

Page 4: Target Audience Questionnaire Analysis

I asked the audience what genre of music

they are interested in. The most popular three

were Pop, Dance and R&B. This tells me that I

should use an artist who’s genre features in

one of the categories.

Page 5: Target Audience Questionnaire Analysis

I asked my audience if they had ever bought a music

magazine. By receiving the results of those who chose

yes they answered what magazine they have bought.

The two most popular magazines they had bought were Q and Rolling Stone so I will look through different

issues of them to see what they include that mainly

attracts the readers.

Page 6: Target Audience Questionnaire Analysis

I asked what occupation the audience had so I could see what

they do and what articles could help them with their job. From

this most of the audience are students meaning the magazine

will be targeted at an audience from the ages of 11 to 24.

Page 7: Target Audience Questionnaire Analysis

I asked what my audience would like to see within my magazine. I can see that the

audience mainly want Upcoming Music, Interviews,

Festival News and Concert Reviews. I will include these in my magazine due to the public

demand.

Page 8: Target Audience Questionnaire Analysis

I asked the audience what top three colours they would

like to see in my magazine. The top three where blue,

red and Black. These are quite good colours as they do

not contrast against one another. The colours are very important as it distinguishes what gender would buy it as

a boy would not buy a magazine with the colours

pink and purple on the front cover.

Page 9: Target Audience Questionnaire Analysis

I asked what enticements the

audience would like to receive as cover mounts

are also a main factor drawing people in to

buying the magazine. I will include CD’s and Band Merchandise as

these where the two of the most popular

demand.

Page 10: Target Audience Questionnaire Analysis

I asked this question to see how much my

audience would pay for my magazine. The most

popular answer was £2 but it is too cheap so I would

be going for in around the £3-£3,50 mark.

Page 11: Target Audience Questionnaire Analysis

I asked this question to see if the magazine should have a

media base so it could get more information and reach out to

more advertisers to power the magazine. 89.90% said yes so I

will be making a Facebook, Twitter and maybe a Snapchat

to appeal to other audiences.