© Rob Collins 2010

The Easiest and Fastest way to do PEST and PESTLE Analysis

Dr Rob Collins

www.PESTLEWeb.com

© Rob Collins 2010

Why do PESTLE Analysis?

• If you want your business to succeed then you have to choose the right strategy …

• To find the right strategy you have to understand your business environment?

• PESTLE Analysis helps you do just that!

© Rob Collins 2010

What is PESTLE?

• PESTLE stands for the 6 types of issue that can impact your business:– Political– Economic– Social– Technological– Legal– Environmental / Ecological

© Rob Collins 2010

What is PESTLEWeb?

• PESTLEWeb is:

–A new way of doing PESTLE analysis

– Fast, easy and effective

–A web based tool for thinking

–Analysis through pictures

– Your crowd-sourced business radar!

© Rob Collins 2010

How to use PESTLEWeb

© Rob Collins 2010

A PESTLEWeb is a Diagram that links issues together

© Rob Collins 2010

Finding Issues ..

• You can find important issues using the PESTLEWeb library ..

© Rob Collins 2010

Adding issues ..

• Add any other issues you can find in newspapers, journals etc…

• Just click an ‘issue’ button on the PESTLEWeb palette

© Rob Collins 2010

Need some help?

• Click the ‘Explorer’ button at any time to get relevant:

– Brainstorming ideas

– Starter questions

–Definitions

–Where to go next

© Rob Collins 2010

Link your issues into a ‘story’

• Showing how issues connect is as easy as 1,2,3!

• Drag and drop connecting arrows to build your PESTLEWeb

1

2

3

© Rob Collins 2010

What’s the Impact?

• Add ‘Impacts’ to show the important effects on your business

© Rob Collins 2010

Finding it tough to write your PEST / PESTLE Report?

• PESTLEWEB report writer automatically generates tabulated data and written reports!

© Rob Collins 2010

Watch the Video

• Want to see how to complete a sophisticated PESTLEWeb analysis in under 3 minutes?...

http://youtu.be/7HN1918YXA0

© Rob Collins 2010

PESTLEWeb.comPicture your Business Environment