These Are Not the Droids You Are Looking For: Making Social Media More Human

Tonya Oaks Smith#minnewebcon http://www.flickr.com/photos/

50847131@N05/4693243571/

These Are Not The Droids

You’re Looking ForMaking Social Media More Human

Tuesday, April 16, 13

http://www.flickr.com/photos/allaboutuni/3829628212/




Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What is a human?

#minnewebcon http://www.youtube.com/watch?v=YWNPeNEvMN4


http://www.flickr.com/photos/highedweb/2918248287/in/photostream



What do others think?

http://www.flickr.com/photos/elliotjo/2777611718/#minnewebcon



What do we think?

http://www.flickr.com/photos/elliotjo/2777611718/#minnewebcon




@marleysmom by @radiofreegeorgy

@marleysmom

http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/#minnewebcon

•Communications director at the UALR William H. Bowen School of Law•Worked as a reporter, internal comm for private company, for central communications, and the law school•Board member for Higher Education Web Professionals

#shoes#positivity


http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/


These are not the droids you’re

looking for...http://www.flickr.com/photos/atmosttv/7014377287/#minnewebcon





What will we learn?

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• Define and compare interpersonal and mass media



What will we learn?

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• Discover relevant interpersonal rules for social media communication



What will we learn?

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• Process best practices for social media



What will we learn?

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• Set goals with a communication plan focused on both strategies and tactics



What will we learn?

#minnewebcon




• Set goals with a communication plan focused on both strategies and tactics

•Determine the best ways to drive engagement with real humans


Who are you?

http://www.flickr.com/photos/highedweb/2922852848/in/photostream#minnewebcon




And why are you here?

http://www.flickr.com/photos/highedweb/5090342543/in/photostream#minnewebcon




*activity break*

http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#minnewebcon




Section 1

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Interpersonal vs. mass

communication

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Interpersonal communication

http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#minnewebcon





Mass communication

http://www.flickr.com/photos/40893278@N06/6041890351/#minnewebcon





Social media?

http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#minnewebcon





#humanity

#minnewebcon



Getting to know your org

http://www.flickr.com/photos/ianmain/12744620/#minnewebcon


http://www.flickr.com/photos/danielpfleming/6296485331/


Think about your organization’s mission, vision,

core values. Where is the humanness?

#minnewebcon


*activity break*





Section 2

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So what are our rules?

#minnewebcon http://www.flickr.com/photos/djbrady/1205847589/





Set boundaries

#minnewebcon


The best way to find out if you can trust somebody is to trust them.

- Ernest Hemingway

#minnewebcon


Attend to face

#minnewebcon


I think you still have no idea the effect you can have.

- Suzanne Collins

#minnewebcon



Interrupt sometimes

#minnewebcon http://www.flickr.com/photos/zoot42/2526993321/




The river is everywhere.- Herman Hesse

#minnewebcon



Share care

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Through the Thou, a person becomes I.

- Martin Buber

#minnewebcon


Think about these rules. We follow them well in person, right?

Have you seen examples of them

in social media?

#minnewebcon


*activity break*





#bostonmarathon

#minnewebcon


#minnewebcon


#minnewebcon

WTFTuesday, April 16, 13

#minnewebcon


#minnewebcon

Boundary respect


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Face attention


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Strategic interruption


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Empathy


Section 3

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Strategy... Or the ultimate chance to be human

#minnewebcon http://www.flickr.com/photos/bearseye/7929020134/




Bah.

#minnewebcon


There’s Life Beyond the Four-Year University


I suggest a new strategy, R2: Let the Wookie win.

- C-3PO

#minnewebcon


There’s Life Beyond the Four-Year University


Our greatness lies not so much in being able to remake the world as being able to remake ourselves.

- Mahatma Ghandi

#minnewebcon


My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you.

- Yoda

#minnewebcon



What composes our plan?

#minnewebcon http://www.flickr.com/photos/jim-in-times-square/68664091/




#OMGWTFBBQ strategy?!

S/O @robin2go#minnewebcon





Objectives

#minnewebcon http://www.flickr.com/photos/willowpoppy/6613082663/





Audiences

#minnewebcon http://www.flickr.com/photos/thinkmedialabs/6176869823/





Action

#minnewebcon http://www.flickr.com/photos/birdsbarbershop/6893807298/





Benefits

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+Tuesday, April 16, 13


Evaluation

#minnewebcon http://www.flickr.com/photos/59654451@N02/5468569076/




Section 4

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Human goals

http://www.flickr.com/photos/gingerbugjones/413135185/#minnewebcon




Be authentic

#minnewebcon


Be accurate

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Be respectful

#minnewebcon http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html




Be positive

#minnewebcon


Be a listener

http://www.flickr.com/photos/hewebne/8579846277/#minnewebcon




Practically, you should...

#minnewebcon


Section 5

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Wrapping it up

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You be a human.

S/O @plautmaayan#minnewebcon




Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillips

It all comes down to this...


Get with me...

Tonya Oaks [email protected]@marleysmom501.324.9896

Through the Thou, a person becomes I.Tuesday, April 16, 13

mailto:[email protected]

mailto:[email protected]