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Tourism Sector in IndiaGroup No- 08
Akash Ranjan Patra
Raghavendra Trivedi
Mansi Rawat
Nidheesh Babu
Mathew Abraham
Objectives of the Study:
• To study the performance and participation of tourism sector in Indian economy
• To study state wise contribution to tourism in India • To explore latest Government schemes on tourism
sector • To know the present research work in Tourism Sector
What is Tourism ?
• Tourism is temporary, short term movement of people to destinations outside the place of their residence for not more than one year
• Tourism is undertaken for many reasons which can be for recreation, sight seeing, pilgrimage etc.
• Before people can experience tourism they usually need at least: Disposable income Leisure time Tourism infrastructure Other factors such as Health and Motivation to travel
Types :
• Adventure Tourism • Wildlife Tourism • Medical Tourism • Pilgrimage Tourism • Eco Tourism • Cultural Tourism
Why tourism matters ?
Tourism in India• Tourism is the largest service industry in India, with a contribution of 6.23% to
the national GDP and providing 8.78% of the total employment
• India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits
• Tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate
• India known for its lavish treatment to all visitors, its visitor-friendly traditions, varied life styles and cultural heritage and colourful fairs and festivals held abiding attractions for the tourists
Popular Tourist destinations in India:
Facts and Figures:
impact:Positive: • Generating Income and Employment
• Preservation of National Heritage and Environment
• Developing Infrastructure
Negative: • Undesirable Social and Cultural Change
• Adverse Effects on Environment and Ecology
• Increase Tension and Hostility
Swot analysis:Strength: • Geographically India has five seasons
• Popularity of India’s gems and jewellery, handicrafts
• Preferred emerging destination for Medical Tourism
Weakness: • Close integration with several other industries
• Cost of travel and accommodation • Marketing India as a Tourist destination
Opportunity: • Expected increase in Rs.8.22 trillion to GDP and 37.4 million employment
• Depreciating value of Indian Rupee against US dollar • 100 percent FDI in the automatic route
Threat: • Security risks from terrorist groups
• Widespread poverty, theft annoy the visitors
• Pollution by disposal of waste
Government Initiatives to promote tourism in India: • Improving basic infrastructure
• Starting of luxurious trains like Palace on Wheels, Deccan Queens
• Overseas offices at foreign countries to promote Indian tourism
• Coordination between the Central and States Tourism Departments
• Started different holiday packages to attract tourists
• ITDC participation in tourism fairs across the world
• Providing best of the services in both Air India and Indian Railways
Current Research work in Tourism sector:
• Sustainable tourism has vast scope in India by convergence of landscapes with finance-scapes, techno-scapes and media-scapes
• Medical Tourism is recently mushrooming in India
• Booming IT and Outsourcing Industry is giving a boost to growing number of business trips made by foreigners to India
• The Tourism Industry is helping growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction, poultry and even aviation industry, medical tourism industry and hotel industry
• A new concept 'Rural Tourism' is launched by the Government of India, which is doing very well
• Tourism problems are more common in rural interior of India. Areas such as in Odisha, Bihar are rich in natural beauty, but lack basic infrastructure and accommodations for tourists
• India needs dynamic manpower committed to take up tourism as a career and explore Incredible India as well as make India a safe tourist destination
• Post globalization and under GATS, many changes and challenges are confronted by the tourism industry in India
Conclusion:• Indian tourism has vast potential for generating employment and earning large
sums of foreign exchange
• Survival of tourism industry depends on recognizing the relevant trends and allowing for them in good time
• Development of tourism is a very complex process of interaction among many players, who have shared the responsibility concerning the environmental, social and economic sustainability of this lucrative sector
• Factors contributing as key drivers of tourism are new product offerings, price competitiveness, rich natural/cultural resources and geographical diversity, government initiatives and policy support, multiple marketing and promotion activities, healthy economic growth levels, host nations for major international events and many more
Learnings:• Knew about various types of tourism specially medical and rural
tourism
• Knew how tourism contributes to India’s GDP
• Knew how tourism creates employment and enhances infrastructure
• Learnt competitive analysis of Tourism in various states of India
• Knew latest Government initiatives in Tourism sector
• Knew impact of dynamics in tourism sector
references:• http://tourism.gov.in/ (Ministry of Tourism India) • incredibleindia.org (Incredible India) • World Tourism Organisation 2016(WTO)
Thank You