INTRODUCTIONDabur India Limited (DIL) • The fourth largest FMCG Company • Turnover of more than Rs. 2,233 crores. • It operates under three business categories namely Consumer Care Division (CCD), Consumer Healthcare Division (CHD) and International bussiness division

• 350+ products• 4200 employee• 17 manufacturing unit

HISTORY• Dr. S.K Burman started Dabur in 1884 as a small pharmacy• Initially, he prepared Ayurvedic medicines to treat diseases like malaria, plague•The real mass production started in 1896.• Early 1900’s saw Dabur emerge as the first company to provide health care •It achieved significant improvements after setting up Research and Development centers and manufacturing automation.• The launch of Dabur’s Amla hairoil and Chyawanprash was a boon to the expanding business.• Dabur computerized its operations in 1957. • It became a public limited company in 1986 followed by diversification in Spain in 1992.• A major change came when Dabur came up with its IPO in 1994. •In 1998,for the first time in the history of Dabur, a non-family member took charge.

MISSION AND VISION

MISSION:

“Popularizing a natural lifestyle transcends national boundaries.”

VISION:

“Dedicated to the health and well-being of every house-hold.”

PRINCIPLES1) Ownership.

2) Passion for winning.

3) People Development.

4) Consumer Focus.

5) Team work.

6) Innovation.

7) Integrity.

DABUR WORLDWIDE

VARIOUS PRODUCTS

•Dabur amla hair oil•Red tooth powder•Dabur anmol hair oil

•Dabur heena cream•Dabur gulabari

•Pudin hara•Hajmola

•Bhasma•Churan•Janam ghunti

ISO CERTIFICATION

Dabur became the first ayurvedic products company to get ISO 9002 certification.

In Dabur India Ltd. Knowledge and technology are key resources, which have helped the company to achieve higher level of excellence and efficiency.

Dabur completed its 100 years in the year 1984 and became a Public Co Ltd

CHANGES AFTER ISO CERTIFICATION

FINANCIAL PERFORMANCE:The Company’s revenue have grown at a CAGR of 33%.

Introduction of new products and variants has enhanced its leadership position and revenue growth.

This growth has been supported by sector growth which attracts good demand both from rural and urban India.

GLOBAL EXPANSION:

The revenues from International Business Division grew by 52.9%.

It is spending Rs 10 billion for acquisition of Sub- Saharan African countries.

Company is capable of funding from internal accruals with minimal borrowings.

It has increased its presence in the US markets.

It has built proper global distribution network.

RETAIL BUSINESS:

It adopted a revenue sharing model with the land owners instead of paying rents.

This model is less risky which will ensure faster break-even.

The Company operates in retail business through its subsidiary H&B stores.

It also operates its retail chain under the brand name “NEW U”.

MILESTONES/EVENTS:

Demerges Pharmaceutical business.

Acquires Balsara’s Hygiene and home products businesses, a leading provider of Oral Care and Household Care products in the Indian market.

Crosses $2 bn market cap.

Adopts US GAAP.

Foray into organized retail.

Dabur Food merges with Dabur India.