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April 12, 2023Augmented Reality 1
Trend Assessment:Augmented Reality
By: David SteinMKTG 7546 – Professor Brey
April 12, 2023Augmented Reality 2
What is Augmented Reality
History
• San Jose Earthquakes• Tesco
Case Studies
Potential Applications
• Matt DeSiena
Future
Agenda
April 12, 2023Augmented Reality 3
Augmented reality (AR) is: “the technology that offers a real-time view of one's immediate surroundings altered or enhanced by computer generated information. When users examine their environment through AR devices, they see information superimposed on the objects around them.” – Financial Times Lexicon
Professor Tom Caudell – Coined in1990
What is Augmented Reality
April 12, 2023Augmented Reality 4
Morton Heilig – 1957◦ Sensorama
Origins
April 12, 2023Augmented Reality 5
Industries
April 12, 2023Augmented Reality 6
San Jose Earthquakes
April 12, 2023Augmented Reality 7
“Since sports teams' logos are seen on all types of merchandise it is really fun and easy to transform a poster, sweatshirt or even coffee mug into another screen to watch game highlights and engage with the players.” – Jennifer Rapp, GM Aurasma
Pros/Cons
San Jose Earthquakes
April 12, 2023Augmented Reality 8
Tesco
April 12, 2023Augmented Reality 9
What if there was an App:◦ Designed to allow an air marshal to use his/her
phone to take passengers’ pictures and gain access to any potential criminal records
◦ Which allowed EMT/doctors to take similar pictures and instantly gain access to a patient’s medical record
◦ That allows fans visiting a Hall of Fame museum to point his/her phone in the direction of a piece of memorabilia and be directed to a video of that moment or to a player’s career highlights, or even a listing of books to read on the subject with reviews
Potential Applications
April 12, 2023Augmented Reality 10
Mission Impossible
Google Glass
The Future
April 12, 2023Augmented Reality 11
“They believe augmented reality can become a passive, immersive experience rather than one we need to actively filter. And the possibilities are exciting to consider: runners that can see their mileage statistics and distance to their goal. Mass transportation riders who can determine when the next train will arrive without the city having to invest in expensive display units. Tourists that will be able to choose from highly-rated restaurants simply be looking down the block. Brands will capitalize on the immediacy of the technology, but Google will need to ensure that the consumer won’t be frustrated by information overload.”
“Brands will correctly jump at the opportunity to appear directly in front of a consumer’s retinas, so it’s imperative that Google [and Sony] ensure the user experience is managed properly.”
The Future – Matt DeSiena
April 12, 2023Augmented Reality 12
Matt DeSiena is the Director of Digital Strategy at Steam Communications in New York City. He works with small businesses and entrepreneurs in the greater New York area to merge their traditional and digital marketing efforts for client outreach.Along with founding Steam, Mr. DeSiena works as a Senior Digital Strategist for a SaaS company on Manhattan’s West Side. He brings his expertise in social media strategy and analysis, which is instrumental in building digital campaigns for his products and brands
http://www.givemesteam.com http://www.mattdesiena.com
About Matt DeSiena
![State of Augmented Reality, Virtual Reality and Mixed Reality · State of Augmented Reality, Virtual Reality and Mixed Reality [Microsoft Hololen] [Ready Player One] Augmented Reality](https://img.pdfslide.net/doc/110x75/5f82ab6da2d89130b90d78c7/state-of-augmented-reality-virtual-reality-and-mixed-reality-state-of-augmented.jpg)
