Introducing a New Product
Hands On Social Media
Part 5 Langara College 2015
Twitter for Instructors( Basic)
www.thecommunicationstudio.ca
Creating venues and moments, digital and real that will assist
people ,companies and institutions, share their message, build
community, increase their influence.
About Twitter The Basics
Thank you to Coburg Senior High Staff
What is a hashtag...
Or this: from the birds mouth...
How spending marketing dollars works...
Choose your target audience
Reach the right audience by targeting based on interests,
geography, gender, device, or users similar to your followers. In
addition, maximize the relevancy of your message by targeting by
keywords in peoples Tweets.
Amplify your message and get discovered
Get your Tweets and your account in front of more people who are
interested in you.
Set a budget and pay for what works
Only pay when users follow your account or retweet, like, reply,
or click on your Promoted Tweet. Youre in complete control. Theres
no minimum spend, and you can start and stop at any time.
What we aren't covering today...
...hearts on Twitter.
We will cover 14 points on how you can take advantage of this as
a tool..
1
Tweet about upcoming due dates or assignments.
One of the simplest ways that teachers can use social media in
the class room is to set up a feed dedicated exclusively to due
dates, tests or quizzes.
This will work for Twitter and Facebook very well.
Share links from a class blog.
Provide the class with a running news feed.
Subscribe to different mainstream and independent news feeds
with different biases as a way to compare and contrast how
different perspectives interpret current events and issues.
It also eliminates any excuses about students not getting emails
about class changes, school closures and emergency updates.
2
Coordinate assignments.
Rather than keeping up with an e-mail train, students can use
Twitter to collaborate on different projects and keep a quick
reference on any changes.
Encourage students to take and share notes online - a grade for
creativity and quality can be offered.
2
Track / Create a hash tag.
Incorporate hash tags that pertain to lessons, build community,
track government, or show what is going on locally or in a location
you are studying.
Ie: Shakespear Follow the Globe:
https://twitter.com/The_GlobeCheck out their list: Educators
It may lead you to this hashtag
https://twitter.com/hashtag/edchat
3
#edchat
Follow the issues through lists
Create lists by topic, issue or location and have use the
relevant information to what you are studying.
3
Live Tweets This can be great on field trips for reporting back
research - set up a hashtag or set up a Twitter handle to mention
when posting to twitter with the 140 characters allowed ( but leave
at least 7-10 over for rt or replies)
4
Other Best Kept Twitter Secret - .@
https://www.themuse.com/advice/mystery-dot-the-best-kept-secret-on-twitter
Schedule questions and encourage quotes
You can use a tool like Hootesuite to post links to references
in lectures or course work to download
- the Hootlet
5
Take a basic course on Hootsuite for free
When You Set up Reusable Tools and Feeds:
Keep a spreadsheet of posts for history lessons or other
projects you will be using again.
Tweek them as you go and find the text that students will
interact with.
You can set up hashtag and feeds that represent roles,
references to assist with the learning process in an interactive
way.
6
Interact with other classroom and teachers
Connect with other instructors and find ways to connect students
on co-learning and online learning experiences that will assist
with enhanced engagement.
Share a hash tag...
7
Communication leads to community, that is, to
understanding,intimacy, and mutual valuing. Rollo May
Politics and News check with a serious outlet before taking it
serious... as me about Mandela...
More than ever politicians are online.
They often have valuable knowledge, access to information or
event that could be useful for a class.
Encourage students to use interact with their government
representatives in a respectful, healthy way that creates trust,
shares information and builds a better learning environment and
community.
8
For literature and writing classes:
Look for teaching moments to write reviews on Twitter, Facebook
or other microblog sites.
Teach students about the impacts on business of a good or bad
review.
Show them the impact their words have, good and bad on a
business, cultural or music event and to choose their words
wisely.
When I looked up the #Literature:
Bibliophilia @Libroantiguo Nov 22Andr Gide, French author and
winner of the Nobel Prize in Literature in 1947, was born on this
day in 1869.
9
Research / Development and Sample Questions for Exams:You can
post questions that will assist in preparation for exams without
having to hand anything out. ( keep these questions in spread
sheets for each class or use an aggregator.
9
Complimentary material:
Look for materials on line through hashtag
orhttps://twitter.com/search-advancedthat pertain to the class and
re-post interesting tidbits, create lists of complimentary
feeds.
Use these for discussion if needed or use for break out group
discussion.
10
Direct messaging to students:
some recommend this but often Twitter messages are so full of
spam like email it does not get read.
NOT RECOMMENDED...... Just NO....
11
Doing Surveys or quizzes:
You can easily posts quizzes and survey with a link to Survey
Monkey or to a school site with a quiz or just post a daily
question or math problem for students to respond to for points that
can count towards their grade.
12
Posting video content:
You can post an Iphone video of instructions
Links to recommended lectures
Audio file of clarifications for group work..
Or links to Google Hangouts that are coming up or were
recorded.
13
Hashtags to connect with other educators:
#educhat and more
http://www.teachthought.com/twitter-hashtags-for-teacher/
Usefully social tools:
http://www.tweetstats.com/https://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/
14
For more on social media
https://vimeo.com/channels/611369
