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LESSONS LEARNED #WEEK6
1. With communication has no boundaries
2. Focusing earlier in too many things may kill your project
3. Ask for HELP
Our Marketing Channels
Social Media Own Website
Impact 5 2 3
Targeted 4 2 5
Effort 5 4 2
Time 5 3 2
Cost 5 2 5
Measurable 5 5 4
Total 29 18 21
Social Media
E-mail - Students Affairs Team
Channels Hypothesis #H1
“Social Media: We believe that one of our main marketing channel is Social Media (Facebook and
Twitter)”
CONFIRMATION: 100 leads will come from people, who got on our landing page through social media
websites.
Channels Hypothesis #H2
“Own Website: We believe that one of our main marketing channel is our own website”
CONFIRMATION: generate adequate traffic to our website (100 visits per week)
Channels Hypothisis #H3
“E-mail: We believe that one of our main marketing channel is contacting prospects by email”
CONFIRMATION: we will send emails through student offices and receive 100 replies from students.
Landing Pages Update
Total Views Total Uniques Total Conversion
328
200
108
28 15 4
Free Page Fee Page16
8
4
112
Anna’s Interview
Current SituationAdvice
s
Guerilla Marketing Strategy
It’s a
It’s a
It’s UNIMAN
