Using Gamification to Deliver Business Value

©2015 Future Workplace www.futureworkplace.com©2015 Future Workplace www.futureworkplace.com | 1

Using Gamification to

Deliver Business Value

©2015 Future Workplace | www.futureworkplace.com


Follow the conversation on Twitter: #GamifiedLearning@jcmeister | @futureworkplace | @kkapp | @axonify

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• So What Is Gamification ?

• Top Five Discussion Starters

• Your Turn: Attendee Q/A

• Let’s Continue the

Discussion

The Focus of Today


Our Speakers

Jeanne Meister

Founding Partner,Future Workplace

Karl KappAuthor & Professor of

Instructional Technology, Bloomsburg University

Carol Leaman

CEO,Axonify


Introducing: Karl Kapp

Karl KappAuthor & Professor of Instructional Technology, Bloomsburg University


What’s Your Definition of Gamification?

Please Share In Our Chat

Box


What is this “game” stuff?

The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior.

Gamification

The use of a game to teach knowledge, skills & abilities to learners using a self-contained space.Game-based Learning

A realistic, controlled-risk environment where learners can practice specific behaviors & experience impacts of their decisions.Simulation Learning


Gamification Is:Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.


POLLWhere are you currently at with gamification?A. People keep saying it but I don’t

know what it really means.B. Trying some things, but haven’t

found the sweet spot.C. Want to try gamification meeting

resistance D. Heavily entrenched, trying to

gamify as much as we can.


Let’s start with some key questions for Karl and Carol

to get us going…

1.Should gamification be called gamification when discussing

the concept with senior business leaders?


Key question:

2.Let’s assume you want to try

gamification in your company, how do you get started? What are key pieces of the puzzle?


o Game Playo Leaderboard –

Personal & Teamo Rewards – Auction

with Prizeso Report Cardo Coaches (Avatars)o Social Elements

Data based on:

250k+ learners

Game Mechanics in Action


It Takes a Combination of Game Mechanics To Drive

Higher Participation in Learning

0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80

Average

Rewards

Leaderboard

Report Card

Badging

Newsfeed

Game Scores


FACT: Learners that visit the Rewards page often participate 3x more than those who

rarely visit.

Rewards/Participation Correlation o Provide forum to show off virtual

rewardso Know your audience and what

motivateso Offer tangible rewards i.e. gift cards,

vacation dayo Be creative i.e. executive parking spoto Offer team rewards i.e. pizza party

What to consider when incorporating

rewards…


A Leaderboard is an essential game mechanic.

of learners check their leaderboard daily.

40%

Team leaderboards drive competitiveness and social connectedness, creating a strong sense of community.

Leaderboards


Learners Who Visit the Leaderboard Often,

Participate More

Rare (0-25%)

Moderate (25-50%)

Regular (50-75%)

Often (75-100%)

38

51

65

83

Leaderboard Engagement Rate vs Session Frequency


CoachesA learning coach is an underrated game mechanic.

of learners opt to select a a “Coach”

93%

In a gamified learning environment, learners respond better to the term “Coach”.

Least Popular (3%)

Most Popular (22%)


Game PlayGame play leads to better learning.

more than those who don’t.

20%

FACT: 72% of Knowledge Workers choose game play.

Learners who select a game, participate


Key question:

3.

Where should we start thinking about applying

gamification in our company?


Current & Projected Uses of Gamification

Team-building

Sales training

On-boardingHealth & wellness

Customer training

Leadership dev.

0% 20% 40%

32%

29%

29%

27%

27%

27%

Currently Use

On-boarding

Train managers

Soc. media training

0% 20% 40%

35%

30%

29%

19%

20%

17%

Considering Using in Next 12 Months


Key question:

4.

What are some specific results of using gamification in the workplace?


E L E V T O RV

“Feedback about the Axonify platform has been phenomenal and we believe that it has been a significant contributing factor to our improved performance and engaged

associate base.”

Ken Woodlin, VP of Compliance, Safety & Asset Protection, Walmart Logistics

Results

54%Safety Incident Reduction

Application

Safer Employees

I know that Axonify has

positively impacted our

safety performance, it’s

a quick, simple way to keep safety top of

mind.- DC Manager

Employees Using Axonify70,000+

Walmart

120Distribution Centers


E L E V T O RV

“We strive to provide the best overall customer experience in the industry, which means providing employees with the right knowledge at the right time, creating habits

and culture. This is what Axonify does for us.” Scott Walter, Director of Operations, Capital BlueCross

Business Impact66%Reduction In Errors

Knowledge Lifts

Happier Employees

“”It’s an easy system to use and

a lot of fun. Last night I went home

and looked through the

materials so that I was prepared.”

40%Knowledge Improvements


E L E V T O RV

“At Bloomingdale’s we have fundamentally changed how we deliver Associate learning and the results have been outstanding. We have a smarter, safer, more engaged

workforce.” Chad McIntosh, VP of LP & Risk Management, Bloomingdale’s

ResultsAssociate Feedback

Diverse Workforce

Bloomingdale’s employees

represent 4 different

generations and many cultures &

languages.

Increase in confidence86.6%

85.6%Stated that gamification increased their participation in learning

Annual Savings$2.2 Mil.

22.9%Reduction in incidents


E L E V T O RV

“We know people are enjoying the process of learning and are retaining more knowledge. This drives better quality of experience for our customers and for their

customers” Felix Serrano, SVP & General Manager, Sitel Work@Home Solutions

Cost ReductionSales & Service

Engaged Employees

“It’s an easy system to use and

a lot of fun. Last night I went home

and looked through the

materials so that I was prepared.”

Exceeding sales targets13%

14th

5th 60-day stack-ranking improvement

Reduction in absenteeism

50%

20%Reduction in appeasement costs


Key question:

5.

How Does Gamification Fit With Leadership Audience?


Your Questions & Chat Comments

It’s Your Turn To Ask Us

Questions!


Thank You! Let’s Continue the Dialogue…

Jeanne Meister@jcmeisterKarl Kapp@kkapp

Carol Leaman@CarolLeaman

As a thank you, you will receive the Gamification

Playbook

Education

Using Gamification to Deliver Business Value