2014 Life Jacket Wear Rate

Tiger Team Workshop

August 18 – 19, 2014BoatU.S.

Alexandria, VA

Wear It! Update

National Safe Boating Council

Life Jacket Wear Rate Tiger Team

Alexandria, VAMonday, August 19, 2014

#wearit

Strategic Plan of the Recreational Boating Safety Program 2012-

2016

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Creating a Safety Culture

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2014 Wear It! Campaign – 2014 Wear It! Campaign – National OutreachNational Outreach

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Love the Life – Wear It! PSA

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Wear It! Campaign – Grassroots Effort

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Wear It! Additional Resources

• BoatingOrders.com

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Saved by the Jacket

• 2012: 370+ survivors, 110 stories

• 2013: 335+ survivors, 131 stories

• 2014: 178+ survivors, 64 stories (as of August 11)

#wearit

2015: Saved by the Beacon

• New grant project

• Focusing on educating boaters about EBIRBS, PLBs

All content ©2012 Paul Werth Associates

Wear It! Research Project UpdateTiger Team Meeting

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2013 Survey Results

• On-location surveys collected with the help of 17 volunteers from the U.S. Coast Guard Auxiliary and state agencies

• Short 16-questionnaire survey boaters can answer is less than 10 minutes

• 678 surveys from 25+ bodies of water in eight states– 327: No Wear It! campaign activity– 199: Medium level campaign activity– 152: High level campaign activity

#wearit

Measurable Results

• Wear It! campaign appears to have positive impact on boaters’ behavior regarding safety

• Positive impact on boaters’ attitudes regarding safety

• Appears to promote sustained change

• Boaters in locations with medium to high campaign activity are significantly more likely than boaters in locations with no campaign activity to boat safer

#wearit

2014’s Outlook

• 605 surveys and 7 follow-up phone interviews

• 18 bodies of water

• Results: September 2014

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Wear Your Life Jacket to Work Day and

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Wear Your Life Jacket to Work Day

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Wear Your Life Jacket to Work Day

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2010: 1,1542011: 1,6852012: 3,9932013: 5,774

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19,579 +…?

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…The Power to Make a Better World

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“Ready, Set, Wear It!”

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RSWI – Sponsors

• Over 750 cylinders, bayonets, rearming pins donated (in just 2014 alone)

#wearit

Saturday, May 16, 2015 #wearit

Questions?

Rachel Johnson, CAE

Executive Director

(703) 789-2731

rjohnson@safeboatingcouncil.org

Yalda Moslehian

Communications Coordinator

(703) 403-1598

ymoslehian@safeboatingcouncil.org

#wearit

2014 Life Jacket Wear Rate

Tiger Team Workshop

August 18 – 19, 2014BoatU.S.

Alexandria, VA