What Makes iOS Apps Successful?

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What Makes iOS AppsSuccessful?

Although Google Play gets 100% more downloads than the App Store, the average iOS app brings 400% more revenue than its Android versionAll rights reserved 2017 R-Style Lab

IOS ADVANTAGES ALSO INCLUDELimited set of devices to test an app against (no fragmentation)

Shorter dev time (Android apps require 38% more coding on average)

Clear app submission guidelines

Lower dev costs (Android app development is 30% more expensive)All rights reserved 2017 R-Style Lab

Want to dominate the App Store charts? Heres what makes iOS apps successfulAll rights reserved 2017 R-Style Lab

EXCELLENT PERFORMANCEAll rights reserved 2017 R-Style Lab

HERES WHY APPLE REJECTS 30% OF APPSAll rights reserved 2017 R-Style Lab

MAKE SURE YOUR APPDoesnt crash or have undocumented features

Is not beta

Backs up app data and sticks to the 100 MB storage policy

Doesnt use non-public APIs or download/execute code

Asks for user consent before delivering push notifications

Uses proper authenticationAll rights reserved 2017 R-Style Lab

FOCUS ON USER EXPERIENCEAll rights reserved 2017 R-Style Lab

GOOD IOS APPSFit the screen of any iOS device

Make use of touch controls

Have large controls (at least 44 x 44 points)

Use legible fonts (at least 11 points)

Align text, images and buttons

Avoid text overlapping

Employ HD imagesAll rights reserved 2017 R-Style Lab

HARD WORK WILL PAY OFFiOS vs Android App Retention(%)* number of times an app is usedAll rights reserved 2017 R-Style Lab

RIGHT MONETIZATION MODELAll rights reserved 2017 R-Style Lab

BEST WAYS TO MONETIZE IOS APPSFreemium

Advertising

Sponsorship

Affiliate sales

Upfront payments

In-app purchasesAll rights reserved 2017 R-Style Lab

CHOOSE THE RIGHT STRATEGYiOS App Revenue Share(%)* by type of an applicationAll rights reserved 2017 R-Style Lab

VALUE AND INNOVATIONAll rights reserved 2017 R-Style Lab

TOP 5 PAID IOS APPS OF 2016Heads Up! (clever party game created by Ellen DeGeneres; makes $ 100 thousand per month)

Face Swap Live (uses face recognition technology; gets 8.6 million monthly downloads)

Minecraft: Pocket Edition (popular game franchise; over 30 million downloads)

Facetune (Photoshop-like photo editing app; 3+ million downloads)

KIMOJI (created by Kim Kardashian; offers custom icons for messengers; over 42 million downloads)All rights reserved 2017 R-Style Lab

Successful iOS apps either use cutting-edge technologies like AI and AR (Pokemon GO says Hi!) or bring real value to users. Fun is a value, tooAll rights reserved 2017 R-Style Lab

WANT TO CRASH THE APP STORE?Validate your app idea

Monitor App Annie to get to know your rivals and define app features that will set you apart

Choose the right monetization strategy

Address a reliable iOS app development company

Dont have enough money? Build MVP and find investors for your app

Invest in marketingAll rights reserved 2017 R-Style Lab

DEVELOPMENT FACILITIES

76A Masherova Ave,220035, Minsk, Belarus+375 17 306 48 42+375 29 348 44 44REPRESENTATIVE OFFICE

425 Market Street,San Francisco, CA, 94105+1 888 414 6445ask@r-stylelab.com

Sources:https://developer.apple.com/design/tips/http://r-stylelab.com/company/blog/mobile-technologies/how-to-get-app-store-approvalhttps://www.statista.com/chart/1733/app-monetization-strategies/http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-beyondhttps://www.slideshare.net/R-StyleLab/how-to-get-app-store-approvalAll rights reserved 2017 R-Style Lab