Your music ministry makeover

Your BONUS

Music MinistryMakeover

Are you having trouble getting the attention your music and message deserves?

Here are some simple tweaks that will help you get heard, get traction, and make an impact!

When you finally start getting some traffic to your site to find that the visitors to your site don’t stick around, it can be very disappointing!!

Fortunately, there’s a solution!

In eight steps you will learn • Why a narrow target is the best secret to hitting

the bulls eye• A simple strategy that will taylor your site to the

right customer• How to make your About page beautiful so it

doesn’t sabotage your success

Eight Steps: Music Ministry Makeover

Step One:Find out who your target audience is by using SurveyMonkey.com

It’s free and you get:• 10 questions• 100 responses• Standard email


Step Two:Create a Value Proposition and Brand Slogan

What is your professional identity?Who are you helping?What unique solution do you give them?How does it transform them?

I am _____________________________(Professional Identity)And I help________________________(My Audience)Do/understand____________________(Unique Solution)So that____________________________(The Transformation)


Step Three:Find out what your audience needs

• What is their pain point?• What makes them happy?• How do they process?• How much can they pay?• What is their benefit?


Step Four:Stand out from the crowd!

• Get a professional photo shoot• Negotiate to own all the rights• Shoot in your home or office not the studio• Wear something appropriate to your work

(professional/artsy• Look into the lens to create trust• Smile with your whole face• Crop the photo tightly• Use the same main photo on all your social media

and sites• Stay current every few years

YOU ARE THE BRAND


Step Five:Time to update!

• Your header in your blog/website• Include your Brand or Logo in the header• Position your picture either on the right or left of

your logo or Brand• Upload the image to your blog, website, social

media


Step Six:About that About Page!Avoid making your page all about you or impersonal!• Write in the first person• Write conversationally• Start with your reader’s priorities in mind• Tell them about yourself• Tell them about your blog• Set their expectations• Invite them to subscribe• Point them to your top posts• Provide your biography• Tell them how to contact you


Step Seven:You need a lead magnet!You have a highly targeted list with your email prospects.

• Review your audience and their pain point plus your solution

• How can you alleviate their pain?• Focus on a quick win instead of an entire eBook• Choose a format like a resource list, 30 day

challenge, cheat sheet etc.• Keep the content quality and short• Hire a designer to create your cover• Connect your incentive to your blog and your

email


Step Eight:Social Media• Focus on the channel that gives you best results:

Facebook, Twitter, LinkedIn• Make sure you have the same headshot in all your

social media• Check into a free service like PageMondo or Canva

to create Write a short bio to populate in all your social media

• Don’t forget to link everything together• Your main goal is to get subscribers

BONUS: Train your audience to buy your product early in all your campaigns!

Education

Your music ministry makeover