For the most part, my trailer follows the codes and conventions of other psychological thriller trailers.

There is a clear main character/protagonist. There is obviously dramatic conflict. There are a variety of appropriate shot types,

chosen to convey meaning to the viewer. I based the structure of my trailer loosely on

those I analysed (slow start with building tension).

There are dark themes associated with the thriller genre (death and revenge).

The soundtrack is appropriate to the genre. I included captions.

However, I did break some codes and conventions.

I chose to put no dialogue into the trailer, instead opting for a character voiceover. Despite this being inspired by the Jacob’s Ladder teaser trailer (in which there is a voiceover and very little dialogue) it is rarely seen in trailers, so is unconventional.

I also included no idents on the post title screen shot. This was a conscious stylistic decision – I didn’t like the way it looked when I tried, so I decided to omit them – as there is an ident at the beginning of the trailer, there is still a company present in the trailer.

I tried to stick closely to conventions with my magazine cover.

It features a conventional layout, with a title, headline, puff, barcode, price, issue number and date and several coverlines present.

There is a single large picture on the cover, which is conventional.

I used a palette of black, yellow, light blue, red, white and grey – although a rather large palette, it is not out of the ordinary for movie magazines and is, in fact, quite conventional.

I broke convention slightly with my film poster.

The thriller posters I looked at were either monochrome, showed a person in a clear state of distress or were minimalistic in approach.

I chose a different route and created a teaser poster featuring a close up of a character with an ambiguous expression. There is a stormy beach in the background. Although this poster is unlike any of the ones I looked at, due to it’s colour scheme and picture layout, I deliberately chose to make my poster ambiguous in order to add to the sense of mystery – it could spark discussion about what sort of film it would be, much like the film Cloverfield did upon the release of it’s poster.