Audience research- results and conclusions

Gender

Male

Female

This question will be more biased towards males than females as I handed out more questionnaire's to females.

Age

15-18

19-22

23+

For my magazine I decided that my target audience would be between 15-18 year olds as its suitable for younger people. As I only had 2 out 0f 20 people who were 19-22 this makes it easier for me to have a final decision about my audience as the younger age had the best answers to my questionnaire.

Favourite Colour

Blue

Red

Yellow

Green

Other

This was a helpful question because the most popular colour overall I will most likely use on my magazine. Red had the best outcome which is helpful as black red and white is colours people associate with rock music.

How often do people read music Magazines?

Never

Sometimes

Often

All the time

How often do people buy music magazines?

Weekly

Fortnightly

Monthly

Never

After the results of the two previous slides the most popular option was sometimes for how often people read music magazines and monthly for how often people buy them I have decided to make my frequency of publication monthly as it has longer time for more things to happen rather than a week or two

How much would people be willing to pay for a magazine?

Under £1.99

£2-£2.99

Over £3

Now I have seen peoples opinions on how much they would spend on a music magazine I am willing to keep my magazine price at £3 as that is what the majority of the people have chosen.

Popularity of Indie/rock bands to others

Greenday

Arctic Monkeys

Muse

You me at Six

Nivarna

The Killers

Fall out Boy

Paramore

Bastille

Other

Fonts that is mostly associated with rock

Font 1

Font 2

Font 3

Font 4

Font 5

1- Rock2- Rock

3- Rock4- Rock

5- Rock

This question was to help me choose a font which will be within my magazine. The most popular one was Algerian font and the second most popular was font 5 so there is a possibility I will use these.

On a scale of 1-5( 1 being the least, 5 being the most important how would

you rate them?

Competitions

1

2

3

4

5

Pictures

1

2

3

4

5

Reviews

1

2

3

4

5

Interviews

1

2

3

4

5

Articles

1

2

3

4

5

Overall by looking at my results competitions and reviews were the least important and pictures, interviews and articles were the most important. By asking this question, it helped me a lot on what I need more of in my magazine and what I don’t need as much of. Obviously interviews and pictures were very popular as people want to see and hear a lot about their favourite bands/ artists and music.