14
Celebs use of Twitter for promoting movies August, 2014

Bollywood Stars trying the 'new' thing to promote their movies

Embed Size (px)

DESCRIPTION

Most Bollywood stars are doing a new thing to promote their movies on Twitter. Keep scrolling if you want to know more.

Citation preview

Page 1: Bollywood Stars trying the 'new' thing to promote their movies

Celebs use of Twitter for

promoting movies

August, 2014

Page 2: Bollywood Stars trying the 'new' thing to promote their movies

HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”

• Shahrukh Khan has changed his Twitter Profile name as

Charlie (name of his character in Happy New Year movie)

• Sharing of trailers, links, updates and hashtags around the

movie was prominent on Twitter. Promotion of #HNYTrailer

PROMOTION OF HNY TRAILER

https://twitter.com/iamsrk/status/499104490071408642

https://twitter.com/iamsrk/status/500229774548013056

Top Hashtags

#HNYTrailer

#HappyNewYear

Top Links shared

http://t.co/jEyKKxyA6t

http://t.co/QkEHcSz4aY

Page 3: Bollywood Stars trying the 'new' thing to promote their movies

HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”

Top Hashtags No.of times used Overall mentions

#HNYTrailer 3 194,308

#HappyNewYear 3 34,096

#Indiawaale 2 23,021

#TheSlamJam 2 11,288

#SLAMTheTour 1 10,311

No.of times used signifies number of times Shahrukh khan tweeted the hashtag

Overall mentions represents Twitter mentions on the Hashtag over the last one month

TOP LINKS SHARED BY SHAHRUKH KHAN

Top Links shared No.of times

used Content shared on YouTube YouTube Views

http://t.co/jEyKKxyA6t 2 SLAM! The Tour (Official Promo) 252,486

http://t.co/QkEHcSz4aY 1 Happy New Year | Official Trailer | Shah

Rukh Khan | Deepika Padukone 666,341

http://t.co/x9G2dHSqMx 1 Happy New Year (2014) | Official Motion

Poster 220,878

http://t.co/EmnIfV1lE4 1 SLAM! The Tour- City Promo 105,788

Page 4: Bollywood Stars trying the 'new' thing to promote their movies

HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER

• Deepika Padukone has changed her Twitter Profile name as

Finding Fanny (name of an upcoming movie, she's acting in)

PROMOTION OF FINDING FANNY TRAILER

Top Hashtags

#FindingFanny

#FannyRe

#HNYTrailer

#HappyNewYear

https://twitter.com/deepikapadukone/status/498816502322057216

Page 5: Bollywood Stars trying the 'new' thing to promote their movies

HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER

Top Hashtags No.of times used Overall mentions

#FindingFanny 5 10,361

#FannyRe 2 1,798

#HNYTrailer 1 194,308

#HappyNewYear 1 34,096

No.of times used signifies number of times Deepika Padukone tweeted the hashtag

Overall mentions represents Twitter mentions on the Hashtag over the last one month

TOP LINKS SHARED BY DEEPIKA PADUKONE

Top Links shared No.of times

used Content shared on YouTube YouTube Views

https://t.co/TRms3KL0WH 1 Fanny Re - Finding Fanny | Deepika

Padukone, Arjun Kapoor 460,715

http://t.co/4hBfGLwXUU 1 Finding Fanny | Official Trailer | Arjun

Kapoor, Deepika Padukone 4,635,962

Page 6: Bollywood Stars trying the 'new' thing to promote their movies

HOW SALMAN KHAN IS PROMOTING HIS MOVIES ON TWITTER

• Salman Khan has also shared Kick Trailer on Twitter. Updates

on Kick songs and his look in the movie. Very few hashtags

were used by Salman

PROMOTION OF KICK TRAILER

https://twitter.com/BeingSalmanKhan/status/478131192273719296

Total clicks on the

Bit.ly link shared

across different

social media

platforms

Over 17Million views

in YouTube for the Kick trailer

Page 7: Bollywood Stars trying the 'new' thing to promote their movies

HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER

• Ajay Devgn has changed his profile picture. Further to

sharing updates around Singham Returns he also had a Q&A

session to interact with his fans. Usage of different hashtags

around the movie was prominent

PROMOTION OF SINGHAM RETURNS TRAILER

Top Hashtags

#AataMajhiSatakli

#SinghamReturns

#SinghamRoarsOnWeChat

#JoinSinghamSquad

https://twitter.com/ajaydevgn/status/487592669288202241

Page 8: Bollywood Stars trying the 'new' thing to promote their movies

HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER

Top Hashtags No.of

times used

Overall mentions

#AataMajhiSatakli 20 11,782

#SinghamReturns 5 44,514

#SinghamRoarsOnWeChat 2 3,197

#JoinSinghamSquad 1 911

No.of times used signifies number of times Ajay Devgn tweeted the hashtag

Overall mentions represents Twitter mentions on the Hashtag over the last one month

TOP LINKS SHARED BY AJAY DEVGN

Top Links shared No.of times

used Content shared on YouTube YouTube Views

http://t.co/ND0CA3xoYW 2 Exclusive: Aata Majhi Satakli | Singham

Returns | Ajay Devgan | Kareena Kapoor

| Yo Yo Honey Singh

6,139,391

http://t.co/BJxjrfLMog 3 Singham Returns Official Theatrical Trailer

| Ajay Devgn & Kareena Kapoor 7,140,601

Page 9: Bollywood Stars trying the 'new' thing to promote their movies

Methodology

Simplify360’s proprietary listening tool is used for collecting the data and counting the

number of mentions for each company.

Geography considered: Global

Period of analysis: July 18 to August 18, 2014

Page 10: Bollywood Stars trying the 'new' thing to promote their movies

Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

Page 11: Bollywood Stars trying the 'new' thing to promote their movies

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence firm.

Offerings include:

•Social Marketing Suite for agencies

•Social Contact Centre for BPOs

•Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service,

Community Management, Social Media Research & Brand Auditing; Online Sales Lead

Generation, and Consumer Sentiment Analysis.

Page 12: Bollywood Stars trying the 'new' thing to promote their movies

Leaders use Simplify360

Clients

Partners Worldwide

Brazil and LatAM Saudi Arabia

USA

Worldwide

Singapore & India

Page 14: Bollywood Stars trying the 'new' thing to promote their movies