1.

2. Challenge :

• How to manage the launch of a new brand of Energy Drink on a market already saturated by new products

Our Approach:

• Develop a IMC branded platform (Coca Colas methodology)
• 3. Create a differentiating and attractive territory around the benefit of energy
• 4. Quickly create reputation and desire through the TV
• 5. Encourage testing and recommendation by trendsetters: special night operations
• 6. Create a purchasing reflex : in store animation