Challenge: How to impose Sprite in the young people’s “Drink List”

Our approach:• Creation of an European campaign around a “reality tv” program • Diffusion on YouTube• Interaction through facebook Connect

Multi-Channel CampaignLive events (Germany, UK, USA …)

Press & PR (Wall Street Journal, LA times, CB news, Bild...)

Social Media (facebook, twitter)

Youtube Branded channel+ facebook connect viral tool

iTunes (music & application)

Mobile interaction

On pack activation

YouTube Channel

Facebook Page

iTunes

iPhone Application

Billboard Campaign & On Pack

Results: . Over 2.5 million visits on YouTube. Over 3 million visits across the web. Hundreds of comments generated from friends and fans. Katie released her first album. Sprite helped a genuine artist break out instead of running a simple TV ad

Results

. Strategic Brand & Marketing Consulting

. Digital Strategy

. Integrated Advertising

. @lternative TV, Digital Advertising & Media

. Social Marketing, Content & Events

. Performance Based Media - Acquisition

. eCommerce

. Relationship Marketing

. Websites, Platforms & Applications

. Mobile & Shopper Marketing

. Consumer Research

. Analytics, Data & Performance

. Conversation Tracking & Analysis

Enjeux : Comment imposer Sprite dans la « Drink List » des jeunes ?

Notre approche :• Création d’une campagne européenne autour d’un programme de “reality tv”• Diffusion sur YouTube• Interaction via facebook Connect

Campagne multi-canal

Concerts (Allemagne, UK, USA …)

Presse & RP (Wall Street Journal, LA times, CB news, Bild...)

Réseaux Sociaux (facebook, twitter)

Chaîne de marque YouTube+ outil de diffusion facebook connect

iTunes (musique & application)

Interaction Mobile

Activation sur le produit

Chaîne YouTube

Page facebook

iTunes

Application iPhone

Campagne d’affichage et on-pack

Résultats : . Plus 2,5 millions de visites sur YouTube. Plus de 3 millions de visites à travers le web. Des centaines de commentaires d’amis et de fans générés. Katie a sorti son premier album. Sprite a aidé une vraie artiste à émerger au lieu de faire une simple pub TV

Résultats

. Strategic Brand & Marketing Consulting

. Digital Strategy

. Integrated Advertising

. @lternative TV, Digital Advertising & Media

. Social Marketing, Content & Events

. Performance Based Media - Acquisition

. eCommerce

. Relationship Marketing

. Websites, Platforms & Applications

. Mobile & Shopper Marketing

. Consumer Research

. Analytics, Data & Performance

. Conversation Tracking & Analysis