Contents Page

Production

• This is an image of my contents page thus far. To create this page I experimented with a number of different parts of the page and processes to create it.

Masthead• On my masthead for the contents page I’ve used

the same font as one the front cover masthead to reinforce the brand identity.

• However I have inverted the colours to give some variety and make the page more visually dynamic. Even though the colours are inverted they are still the house colours and again reinforce the brand identity.

• I’ve also included the date and issue number as these are conventions of contents page and conform to the reader’s expectations.

Layout • I’ve laid my page similar to Q’s contents pages as I like their clearly organised and categorised layout as it’s easier for the reader to locate the articles that interest them most and see the range of articles on offer all of which hopefully entice them to read further.

• I’ve also included a letter from the editor as it’s the first edition so it will inform the readers as to what type of publication it is, again hopefully to entice them further.

• I’ve created three main areas of articles in the contents page of; features, live and review as these are the main types of articles that my target audience are interested in as I found out from my questionnaire.

• I’ve also included a ticker tape along the bottom of the page with the magazine logo and page number; again to reinforce the brand identity and theme of revolution.

Letter from the editor

• As I’ve said I’ve included a letter from the editor to explain what the aims of the magazine are and it’s ethos.

• I’ve used language associated with the genre of indie and tried to use sensational and emotive language to connect the reader to the magazine.

• I’ve also used all of the house colours from the front page to connote that this part of the contents refers to the entre brand.

Features• For the features section I’ve included two images to anchor

the articles and provide more incentive to read them. I’ve taken all of the images myself with the two band ones from gigs I’ve been to.

• I have then created a white main coverline next to each page number with is often just the name of the artist or festival which acts a lure to the reader then the smaller text below explains what the article is actually about. The white stand out more and acts to draw the readers attention to it.

• The page numbers are often larger than all of the text so that the pages are easily found which is the main function of the contents page; to inform the reader what’s in that issue and where to find it. I have also put a shadow behind the page numbers to make them stand out more and make them easier to read. I have also placed the page number on the photo for the two features with images to anchor which article the photo is referring to.

• For the features themselves I have included a mix of articles from exclusive interviews with new artists which reference the front cover, lures and music festival rumours, articles about older iconic indie bands and articles about current artists live shows. I’ve done this as it provides what my target audience want as from the questionnaire I learnt that they wanted a mix of articles on new, current and older bands as well as up to date news which I have tried to provide.

Live • For the live section I have

again included a photo from a gig I went to recently to provide more of a lure for the reader.

• I have again included a variety of articles such as review of a live show, a gig guide and new tour dates from a current indie artist. All of this, especially the gig guide and new tour dates, acts as a lure for the reader as most of my target audience will be very interested in live shows and finding out about more, who’s playing and where.

Review

• As the review section is much smaller I haven’t included an image and only put two articles in; one about a band’s new album and one about a regular feature of the magazine.

• The ‘This Week’ section refers to a large section of the magazine that reviews all of the week’s new singles, albums and films. The text is in capitals for the singles, albums and films to reiterate what the magazine is reviewing and act as a lure.

Colour Codes• On the contents page the main colours I have used mimic those

on the front page as this reinforces the brand identity and house style. I have mostly used black, green, yellow and grey. These colours contrast drastically and connote how different indie music from mainstream music and the differences within indie music itself. It could also connote how this magazine is different to other publications of the same kind.

• However I have included a new colour in this page of white for the page numbers and main coverline for the articles. This connotes the purity of the magazine as it is completely focused on the music not the industry or celebrity culture. It also contrasts drastically to the dark background so stands out and draws the readers attention.

Fonts • I have used a number of different fonts form the

masthead font which references the front cover to a handwritten font for the signature of the letter.

• I have used the same font for all of the section headings to create a sense of unity and order which connotes professionalism.

• However within each section I have used a different font for each new article coverline. This connotes how the magazine is about the artists and music as it adapts to them. It also connotes the chaos of most indie music and connects to the readers who respond well to this chaos. It is not chaotic though as this would connote a different genre of metal music so the organised chaos connotes indie as it doesn’t seemingly conform to any conventions.

• All of the fonts used also reference the artists or festival and again connote how much the magazine is focused on it’s content not image.

• For the ‘Letter From The Editor’ I have put the font in italics to connote how it is not a regular feature of the magazine but there as it’s the first edition.

• The font used for the numbers is fluid, curly and feminine which connotes that this magazine is not just for men but also women.