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Dapper Insights Study How Combining Real Time Bidding with Dynamic Ads Drives Efficiency BestShopping Latest Furniture Deals $699 Buy Now $1.00 BestShopping Latest Sporting Goods Deals $12.99 Buy Now $0.60 BestShopping Latest Office Deals $9.99 Buy Now $0.40 BestShopping Latest Mobile Deals $12.99 Buy Now $1.50 BestShopping Latest Electronics Deals $129 Buy Now $0.75

Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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Page 1: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Dapper Insights Study How Combining Real Time Bidding with Dynamic Ads Drives Efficiency

BestShopping

Latest Furniture Deals

$699Buy Now

$1.00

BestShoppingLatest Sporting Goods Deals

$12.99Buy Now

$0.60

BestShopping

Latest Office Deals

$9.99Buy Now

$0.40

BestShopping

Latest Mobile Deals

$12.99Buy Now

$1.50

BestShopping

Latest Electronics Deals

$129Buy Now

$0.75

Page 2: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

Page 3: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Furniture Deals

$699Buy Now

Page 4: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShoppingLatest Sporting Goods Deals

$12.99Buy Now

Page 5: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Office Deals

$9.99Buy Now

Page 6: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Mobile Deals

$12.99Buy Now

Page 7: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Electronics Deals

$129Buy Now

Page 8: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Garden Deals

$11.50Buy Now

Page 9: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Apparel Deals

$11.50Buy Now

Page 10: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Music Deals

$75.00Buy Now

Page 11: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Video Game Deals

$199Buy Now

Page 12: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

BestShopping

Latest Baby Deals

$180Buy Now

Page 13: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

Page 14: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Shopping Comparison Conversion Rate by Category

Conversion Rate

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

4x2x

Page 15: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

furniture

sporting goods

office supplies

mobile

electronics

home & garden

clothing & apparel

musical instruments

video games & consoles

baby

0% 0.02% 0.04% 0.06% 0.08%

Shopping Comparison Conversion Rate by Category

Conversion Rate

Average

Page 16: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017%

Baby 0.076%

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Page 17: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

$1.00Static Bid

Page 18: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

$1.00Static Bid

Page 19: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

$1.00Static Bid

Page 20: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

$1.00Static Bid

Page 21: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

$1.00Static Bid

Page 22: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Real Value Bid: $0.30

Page 23: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $0.30 3M 505 $1.78 $900

Baby 0.076% $1.00 10M 7566 $1.32 $10,000

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Real Value Bid: $0.30

Page 24: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $0.30 3M 505 $1.78 $900

Baby 0.076% $1.50 15M 11,349 $1.98 $22,500

Static Bidding

Total Conversions 9,249

Average CPA $2.16

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Real Value Bid: $1.50

Real Value Bid: $0.30

Page 25: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $0.30 3M 505 $1.78 $900

Baby 0.076% $1.50 15M 11,349 $1.98 $22,500

Static Bidding Real-Time Bidding

Total Conversions 9,249 11,854

Average CPA $2.16 $1.97

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Real Value Bid: $1.50

Real Value Bid: $0.30

Page 26: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Category Conversion Rate Winning Bid Impressions Conversions CPA Spend

Office Supplies 0.017% $0.30 3M 505 $1.78 $900

Baby 0.076% $1.50 15M 11,349 $1.98 $22,500

Static Bidding Real-Time Bidding

Total Conversions 9,249 11,854

Average CPA $2.16 $1.97

office supplies

baby

0% 0.02% 0.04% 0.06% 0.08%

Real Value Bid: $1.50

Real Value Bid: $0.30

Page 27: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.119997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.299994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.169991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.779988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.339985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.249982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.599979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.829976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.289973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.729970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.129967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.589964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.539961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.359958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.229955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.049952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.499949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.5719895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.9819889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.3319883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.9819877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.0119871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.2719865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.5115886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.4315881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.2415876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.1215872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.3715867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.6715862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.5715857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.7015853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.5715848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.3715843546677 0.09% 2229 $1.14 1188728 834 $2.10 $1,748.2415838793613 0.06% 2055 $1.07 1184455 520 $1.96 $1,021.9715834041975 0.06% 2205 $1.36 1125744 500 $2.49 $1,245.8515829291762 0.05% 1457 $3.38 982314 358 $6.22 $2,223.479976025407 0.05% 1875 $0.23 948797 378 $0.42 $157.239973032600 0.08% 1714 $2.98 943976 560 $5.48 $3,069.389970040690 0.10% 1572 $1.99 692871 524 $3.67 $1,921.459967049678 0.08% 5790 $1.14 2410227 1277 $2.10 $2,678.3115848301167 0.05% 2681 $0.40 1572652 571 $0.74 $424.2715843546677 0.02% 1879 $2.38 1534548 258 $4.37 $1,127.8315838793613 0.10% 2250 $1.15 1199665 841 $2.12 $1,780.5515834041975 0.06% 2074 $1.08 1195352 525 $1.98 $1,040.8715829291762 0.06% 2225 $1.37 1136101 504 $2.52 $1,268.8815824542974 0.05% 1471 $3.41 991351 361 $6.27 $2,264.5715819795612 0.06% 1892 $0.23 957526 382 $0.42 $160.1315815049673 0.09% 1730 $3.01 952660 565 $5.53 $3,126.1215810305158 0.11% 1586 $2.01 699245 529 $3.70 $1,956.9615805562066 0.09% 5844 $1.15 2432401 1289 $2.12 $2,727.8215800820398 0.06% 2706 $0.41 1587120 576 $0.75 $432.1115796080152 0.03% 1896 $2.40 1548666 261 $4.41 $1,148.6815791341328 0.11% 2271 $1.16 1210702 849 $2.14 $1,813.4615786603925 0.07% 2093 $1.09 1206349 530 $2.00 $1,060.1115781867944 0.07% 2246 $1.38 1146553 509 $2.54 $1,292.3415777133384 0.06% 1484 $3.44 1000471 364 $6.33 $2,306.4315772400244 0.06% 1909 $0.23 966335 385 $0.42 $163.0915767668524 0.10% 1746 $3.04 961425 571 $5.58 $3,183.9015762938223 0.12% 1601 $2.03 705678 534 $3.73 $1,993.1415758209342 0.09% 5897 $1.16 2454779 1301 $2.14 $2,778.2415753481879 0.06% 2731 $0.41 1601721 581 $0.76 $440.1015748755834 0.03% 1913 $2.42 1562914 263 $4.45 $1,169.9215744031207 0.12% 2292 $1.17 1221840 857 $2.16 $1,846.9915739307998 0.08% 2112 $1.10 1217447 535 $2.02 $1,079.7015734586206 0.08% 2266 $1.39 1157102 513 $2.56 $1,316.2215729865830 0.06% 1498 $3.48 1009676 368 $6.39 $2,349.0615725146870 0.07% 1927 $0.23 975226 389 $0.43 $166.1115720429326 0.11% 1762 $3.06 970270 576 $5.63 $3,242.7615715713197 0.13% 1615 $2.05 712170 539 $3.77 $2,029.9815710998483 0.10% 5952 $1.17 2477363 1312 $2.16 $2,829.6015706285184 0.07% 2756 $0.42 1616457 586 $0.76 $448.2315701573298 0.03% 1931 $2.44 1577292 265 $4.49 $1,191.5415696862826 0.14% 2313 $1.18 1233081 865 $2.18 $1,881.1315692153767 0.09% 2131 $1.11 1228648 539 $2.04 $1,099.6615687446121 0.09% 2287 $1.41 1167747 518 $2.59 $1,340.5515682739887 0.07% 1512 $3.51 1018965 371 $6.45 $2,392.4915678035065 0.08% 1945 $0.23 984198 392 $0.43 $169.1815673331655 0.12% 1778 $3.09 979196 581 $5.68 $3,302.7015668629655 0.15% 1630 $2.07 718722 544 $3.80 $2,067.5015663929067 0.11% 6006 $1.18 2500155 1325 $2.18 $2,881.9015659229888 0.08% 2781 $0.42 1631329 592 $0.77 $456.5215654532119 0.04% 1949 $2.46 1591804 268 $4.53 $1,213.5715649835759 0.15% 2334 $1.19 1244425 873 $2.20 $1,915.9015645140808 0.09% 2151 $1.12 1239951 544 $2.06 $1,119.9915640447266 0.10% 2308 $1.42 1178490 523 $2.61 $1,365.3315635755132 0.08% 1526 $3.54 1028339 374 $6.51 $2,436.7115631064405 0.09% 1963 $0.24 993252 396 $0.44 $172.3115626375086 0.13% 1795 $3.12 988205 586 $5.74 $3,363.7515621687174 0.16% 1645 626-408-9135 725335 54915617000667 0.12% 6062 $1.19 2523157 1337 $2.20 $2,935.1715612315567 0.09% 2807 $0.42 1646337 597 $0.78 $464.9515607631873 0.04% 1967 $2.49 1606448 270 $4.57 $1,236.00

Page 28: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.119997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.299994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.169991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.779988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.339985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.249982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.599979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.829976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.289973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.729970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.129967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.589964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.539961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.359958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.229955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.049952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.499949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.5719895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.9819889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.3319883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.9819877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.0119871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.2719865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.5115886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.4315881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.2415876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.1215872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.3715867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.6715862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.5715857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.7015853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.5715848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.3715843546677 0.09% 2229 $1.14 1188728 834 $2.10 $1,748.2415838793613 0.06% 2055 $1.07 1184455 520 $1.96 $1,021.9715834041975 0.06% 2205 $1.36 1125744 500 $2.49 $1,245.8515829291762 0.05% 1457 $3.38 982314 358 $6.22 $2,223.479976025407 0.05% 1875 $0.23 948797 378 $0.42 $157.239973032600 0.08% 1714 $2.98 943976 560 $5.48 $3,069.389970040690 0.10% 1572 $1.99 692871 524 $3.67 $1,921.459967049678 0.08% 5790 $1.14 2410227 1277 $2.10 $2,678.3115848301167 0.05% 2681 $0.40 1572652 571 $0.74 $424.2715843546677 0.02% 1879 $2.38 1534548 258 $4.37 $1,127.8315838793613 0.10% 2250 $1.15 1199665 841 $2.12 $1,780.5515834041975 0.06% 2074 $1.08 1195352 525 $1.98 $1,040.8715829291762 0.06% 2225 $1.37 1136101 504 $2.52 $1,268.8815824542974 0.05% 1471 $3.41 991351 361 $6.27 $2,264.5715819795612 0.06% 1892 $0.23 957526 382 $0.42 $160.1315815049673 0.09% 1730 $3.01 952660 565 $5.53 $3,126.1215810305158 0.11% 1586 $2.01 699245 529 $3.70 $1,956.9615805562066 0.09% 5844 $1.15 2432401 1289 $2.12 $2,727.8215800820398 0.06% 2706 $0.41 1587120 576 $0.75 $432.1115796080152 0.03% 1896 $2.40 1548666 261 $4.41 $1,148.6815791341328 0.11% 2271 $1.16 1210702 849 $2.14 $1,813.4615786603925 0.07% 2093 $1.09 1206349 530 $2.00 $1,060.1115781867944 0.07% 2246 $1.38 1146553 509 $2.54 $1,292.3415777133384 0.06% 1484 $3.44 1000471 364 $6.33 $2,306.4315772400244 0.06% 1909 $0.23 966335 385 $0.42 $163.0915767668524 0.10% 1746 $3.04 961425 571 $5.58 $3,183.9015762938223 0.12% 1601 $2.03 705678 534 $3.73 $1,993.1415758209342 0.09% 5897 $1.16 2454779 1301 $2.14 $2,778.2415753481879 0.06% 2731 $0.41 1601721 581 $0.76 $440.1015748755834 0.03% 1913 $2.42 1562914 263 $4.45 $1,169.9215744031207 0.12% 2292 $1.17 1221840 857 $2.16 $1,846.9915739307998 0.08% 2112 $1.10 1217447 535 $2.02 $1,079.7015734586206 0.08% 2266 $1.39 1157102 513 $2.56 $1,316.2215729865830 0.06% 1498 $3.48 1009676 368 $6.39 $2,349.0615725146870 0.07% 1927 $0.23 975226 389 $0.43 $166.1115720429326 0.11% 1762 $3.06 970270 576 $5.63 $3,242.7615715713197 0.13% 1615 $2.05 712170 539 $3.77 $2,029.9815710998483 0.10% 5952 $1.17 2477363 1312 $2.16 $2,829.6015706285184 0.07% 2756 $0.42 1616457 586 $0.76 $448.2315701573298 0.03% 1931 $2.44 1577292 265 $4.49 $1,191.5415696862826 0.14% 2313 $1.18 1233081 865 $2.18 $1,881.1315692153767 0.09% 2131 $1.11 1228648 539 $2.04 $1,099.6615687446121 0.09% 2287 $1.41 1167747 518 $2.59 $1,340.5515682739887 0.07% 1512 $3.51 1018965 371 $6.45 $2,392.4915678035065 0.08% 1945 $0.23 984198 392 $0.43 $169.1815673331655 0.12% 1778 $3.09 979196 581 $5.68 $3,302.7015668629655 0.15% 1630 $2.07 718722 544 $3.80 $2,067.5015663929067 0.11% 6006 $1.18 2500155 1325 $2.18 $2,881.9015659229888 0.08% 2781 $0.42 1631329 592 $0.77 $456.5215654532119 0.04% 1949 $2.46 1591804 268 $4.53 $1,213.5715649835759 0.15% 2334 $1.19 1244425 873 $2.20 $1,915.9015645140808 0.09% 2151 $1.12 1239951 544 $2.06 $1,119.9915640447266 0.10% 2308 $1.42 1178490 523 $2.61 $1,365.3315635755132 0.08% 1526 $3.54 1028339 374 $6.51 $2,436.7115631064405 0.09% 1963 $0.24 993252 396 $0.44 $172.3115626375086 0.13% 1795 $3.12 988205 586 $5.74 $3,363.7515621687174 0.16% 1645 626-408-9135 725335 54915617000667 0.12% 6062 $1.19 2523157 1337 $2.20 $2,935.1715612315567 0.09% 2807 $0.42 1646337 597 $0.78 $464.9515607631873 0.04% 1967 $2.49 1606448 270 $4.57 $1,236.00

Page 29: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.119997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.299994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.169991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.779988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.339985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.249982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.599979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.829976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.289973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.729970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.129967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.589964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.539961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.359958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.229955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.049952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.499949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.5719895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.9819889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.3319883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.9819877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.0119871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.2719865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.5115886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.4315881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.2415876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.1215872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.3715867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.6715862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.5715857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.7015853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.5715848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.3715843546677 0.09% 2229 $1.14 1188728 834 $2.10 $1,748.2415838793613 0.06% 2055 $1.07 1184455 520 $1.96 $1,021.9715834041975 0.06% 2205 $1.36 1125744 500 $2.49 $1,245.8515829291762 0.05% 1457 $3.38 982314 358 $6.22 $2,223.479976025407 0.05% 1875 $0.23 948797 378 $0.42 $157.239973032600 0.08% 1714 $2.98 943976 560 $5.48 $3,069.389970040690 0.10% 1572 $1.99 692871 524 $3.67 $1,921.459967049678 0.08% 5790 $1.14 2410227 1277 $2.10 $2,678.3115848301167 0.05% 2681 $0.40 1572652 571 $0.74 $424.2715843546677 0.02% 1879 $2.38 1534548 258 $4.37 $1,127.8315838793613 0.10% 2250 $1.15 1199665 841 $2.12 $1,780.5515834041975 0.06% 2074 $1.08 1195352 525 $1.98 $1,040.8715829291762 0.06% 2225 $1.37 1136101 504 $2.52 $1,268.8815824542974 0.05% 1471 $3.41 991351 361 $6.27 $2,264.5715819795612 0.06% 1892 $0.23 957526 382 $0.42 $160.1315815049673 0.09% 1730 $3.01 952660 565 $5.53 $3,126.1215810305158 0.11% 1586 $2.01 699245 529 $3.70 $1,956.9615805562066 0.09% 5844 $1.15 2432401 1289 $2.12 $2,727.8215800820398 0.06% 2706 $0.41 1587120 576 $0.75 $432.1115796080152 0.03% 1896 $2.40 1548666 261 $4.41 $1,148.6815791341328 0.11% 2271 $1.16 1210702 849 $2.14 $1,813.4615786603925 0.07% 2093 $1.09 1206349 530 $2.00 $1,060.1115781867944 0.07% 2246 $1.38 1146553 509 $2.54 $1,292.3415777133384 0.06% 1484 $3.44 1000471 364 $6.33 $2,306.4315772400244 0.06% 1909 $0.23 966335 385 $0.42 $163.0915767668524 0.10% 1746 $3.04 961425 571 $5.58 $3,183.9015762938223 0.12% 1601 $2.03 705678 534 $3.73 $1,993.1415758209342 0.09% 5897 $1.16 2454779 1301 $2.14 $2,778.2415753481879 0.06% 2731 $0.41 1601721 581 $0.76 $440.1015748755834 0.03% 1913 $2.42 1562914 263 $4.45 $1,169.9215744031207 0.12% 2292 $1.17 1221840 857 $2.16 $1,846.9915739307998 0.08% 2112 $1.10 1217447 535 $2.02 $1,079.7015734586206 0.08% 2266 $1.39 1157102 513 $2.56 $1,316.2215729865830 0.06% 1498 $3.48 1009676 368 $6.39 $2,349.0615725146870 0.07% 1927 $0.23 975226 389 $0.43 $166.1115720429326 0.11% 1762 $3.06 970270 576 $5.63 $3,242.7615715713197 0.13% 1615 $2.05 712170 539 $3.77 $2,029.9815710998483 0.10% 5952 $1.17 2477363 1312 $2.16 $2,829.6015706285184 0.07% 2756 $0.42 1616457 586 $0.76 $448.2315701573298 0.03% 1931 $2.44 1577292 265 $4.49 $1,191.5415696862826 0.14% 2313 $1.18 1233081 865 $2.18 $1,881.1315692153767 0.09% 2131 $1.11 1228648 539 $2.04 $1,099.6615687446121 0.09% 2287 $1.41 1167747 518 $2.59 $1,340.5515682739887 0.07% 1512 $3.51 1018965 371 $6.45 $2,392.4915678035065 0.08% 1945 $0.23 984198 392 $0.43 $169.1815673331655 0.12% 1778 $3.09 979196 581 $5.68 $3,302.7015668629655 0.15% 1630 $2.07 718722 544 $3.80 $2,067.5015663929067 0.11% 6006 $1.18 2500155 1325 $2.18 $2,881.9015659229888 0.08% 2781 $0.42 1631329 592 $0.77 $456.5215654532119 0.04% 1949 $2.46 1591804 268 $4.53 $1,213.5715649835759 0.15% 2334 $1.19 1244425 873 $2.20 $1,915.9015645140808 0.09% 2151 $1.12 1239951 544 $2.06 $1,119.9915640447266 0.10% 2308 $1.42 1178490 523 $2.61 $1,365.3315635755132 0.08% 1526 $3.54 1028339 374 $6.51 $2,436.7115631064405 0.09% 1963 $0.24 993252 396 $0.44 $172.3115626375086 0.13% 1795 $3.12 988205 586 $5.74 $3,363.7515621687174 0.16% 1645 626-408-9135 725335 54915617000667 0.12% 6062 $1.19 2523157 1337 $2.20 $2,935.1715612315567 0.09% 2807 $0.42 1646337 597 $0.78 $464.9515607631873 0.04% 1967 $2.49 1606448 270 $4.57 $1,236.00

Page 30: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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Page 31: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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Page 32: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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Page 33: Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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