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Forms and conven-ons
In what ways does your media products use, develop or challenge forms and conven-ons of media products? Our media texts used a variety of real life media to convey a Youth offenders ins-tute. Our trailer had a song called ‘we’re the young offenders’, these lyrics are sung and heard clearly in the trailer so conveys where the young adults are and what they’ve done. During our research we iden-fied codes and conven-ons such as community and the characters are based in one loca-on. The trailer conveys the stereotypical image of community in a youth offenders ins-tute by a new character having to be introduced into the already ‘-ght community’. We also have an establishing shot of a prison therefore immediately conveying an ins-tu-on of the law.
Trailer
We’ve not completely followed conven-ons of a typical soap, however we feel we’ve followed channel 4’s ‘defini-on’ of a soap such as Hollyoaks, because it is aimed at a younger audience (15-‐24 year olds).
TV Lis+ng magazine
We used audience research and ques-onnaires to help plan our magazine front cover. We found that we were to use the characters in the images of the front cover, not the actors. Meaning the images were to be in character and posed.
The channel 4 logo was the same throughout the whole media project to show consistency of the network.
TV magazine name
Image of actors posing as characters.
Drama+c vocabulary including the text and exclama+on.
Price clearly on display
Poster
With our poster our main aim was to show the character clearly and simply adver-se the date, -me and channel. We used Photoshop to create this and took ideas from other posters .
This was one of very liUle images of posters for soap operas, this was promo-ng a specific story line in Eastenders, however was s-ll good inspira-on when needing inspira-on for our own.
How did you use media techniques in the construc+on and research, planning and evalua+on stages?
Research In our research we used the internet. We used several search engines and websites to research codes and conven-ons of soap operas. We used ‘YouTube’ to find our main music song of the trailer.
Planning ‘Google street maps’ to find our local prison to film an establishing shot to convey an ins-tu-on.
Construc+on We used ‘FinalCut pro’ to edit and create our final media product. We also used ‘Soundtrack Pro’ to create the music at the beginning of our trailer so that is original music.
How effec+ve is the combina+on of your main produc+on and ancillary texts?
As throughout all our products we used a consistency with the channel 4 theme, we feel all our products are combined and compliment each other well. We used the same main characters and actors throughout all the products so again crea-ng con-nuity within our project.
As the actors pose in the way they would portraying their characters therefore there is consistency with ge[ng to know the characters and can be iden-fied throughout all the projects within the produc-on.
As seen on the BBC example, the BBC Logo is embedded in each radio logo and can easily be iden-fied as a BBC sta-on.
What have you learned from your audience feedback?
I have learned that although we created an effec-ve and successful texts it is difficult to convey all aspects of a soap and make every scene explicit without giving away too much as to no longer be a tease, therefore leading to too much confusion by audience viewing as our feedback suggested that 40% understood it was a TV show and a further 20% understanding it was a new soap and only 10% knowing it was a youth offenders ins-tute, so where it was understood to us we may not have made that aspect as explicit as we could have.
A TV Show
An Upcoming Seires about a YOI
A Teen Soap
A New Soap
A TV Drama
This therefore shows that we conveys channel 4’s soap opera conven-ons well and they were recognised.
Out of all the scenes we produced only 2 were unclear to 20% of our audience therefore we feel we conveyed our storylines very well.
Our audience feedback proves promising to us that our music as a success and complements our theme. Also as our dialogue was clear we feel that any unclear meaning would have coming from our edi-ng and not our ini-al actors and script wri-ng so we have an evalua-ve point.
TRAILER
What have you learned from your audience feedback?
POSTER
From these comments we can see that there are several evalua-ve and posi-ve points
We found from our research planning that the audience wanted bright colours for the magazine and duller for the poster however in the evalua-on they stressed
the opposite, therefore we now appreciate that audience preference can change very quickly and drama-cally so planning has to be made to compromise
audience changes.
What have you learned from your audience feedback?
TV LISTINGS MAGAZINE
Does the TV Lis+ngs look like a real product?
Yes
Sort of
No
Is the colour scheme for the TV Lis+ngs appropriate for a TV Lis+ngs
and for the target audience? Yes
No, It's too bright
Although a mixed opinion we feel that as long as the majority were happy with the colour scheme we’ve realised that not
everyone will be pleased with a product and other elements should impress
them
Overall our audience feedback was posi+ve with evalua+ve points so we feel we achieved a good response and only minor points were picked up on within our feedback nega+vely.