1. The future of entertainment according to Prepared for Academy of Television Arts and Sciences Board Retreat, February 12, 2011

2. Most film and TV characters will lead parallel lives in the twitterverse brandfictionfactory.com

3. and on other social media channels where their audiences live brandfictionfactory.com

4. remaining in character and in action contiguous with plot development brandfictionfactory.com

5. Theyll blahg brandfictionfactory.com

6. chat brandfictionfactory.com

7. and party with fans brandfictionfactory.com

8. Allowing fans to bond more deeply with their favorite characters brandfictionfactory.com

9. maintaining engagement between episodes, seasons brandfictionfactory.com

10. attracting new audience among potential fans. brandfictionfactory.com

11. special events brandfictionfactory.com

12. Tweaser brandfictionfactory.com An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called Mad Worlds Collide in which Mad Men attended 1963 movie premiere of Its a Mad, Mad, Mad World.

13. We set the stage brandfictionfactory.com

14. Prepared the venue brandfictionfactory.com

15. We Sold tickets brandfictionfactory.com

16. Allowing collection of names and email of most ardent fans brandfictionfactory.com

17. We Ensured event endured beyond fleeting life of search.twitter.com brandfictionfactory.com

18. Live-tweeting history brandfictionfactory.com

19. Gives show real-time relevance brandfictionfactory.com

20. Twepisode brandfictionfactory.com

21. The payoff

• increases audience engagement with show

• builds new audience

• goodwill for brand

• keeps show alive between episodes, seasons

• deeper profiles of most ardent fans

brandfictionfactory.com

22. Unexploited potential: product integration brandfictionfactory.com

23. Viral messages with changeable video brandfictionfactory.com

24. to speculate further brandfictionfactory.com Helen Klein Ross 917-796-8330 [email_address]