GAME INDUSTRY 2013

WHAT GAME DEVELOPERS NEED TO KNOW ABOUT

THEIR AUDIENCE?

WHO PLAYS GAMES?

58% of Americans play video games

51%of U.S. households own a dedicated game console

FORGET TEENAGER STEREOTYPE!

The average age of game players is:

30

under 18 years 18-35 years36+ years

TODAY'S GAMER PROFILE

Gender of Game Players

male female

• Has one child;

• Drives a Ford,

Vauxhall or BMW;

• Owns two different

consoles;

• Owns 18 games

WHO BUYS COMPUTER AND VIDEO GAMES?

35the average age of

the most frequent

game purchaser

43% believe that computer and video

games give them the

most value for their money,

compared with DVDs, music

or going out to the movies

58% Of Parents Play With Their Children

35% of Parents Play With Their Children At Least Weekly

Top 3 Reasons Parents Play With Their Kids

• It’s fun for the entire family: 85%

• Because they’re asked to: 82%

• It’s a good opportunity to socialize with their child: 78%

52% Of Parents Say Video Games Are A Positive Part Of Their Child’s Life

THE TOP REASONS WHY GAMERS BUY A GAME

quality of game graphics

a sequel to a favorite game

an interesting storyline

word of mouth

Best-Selling VIDEO GAME Super Genres by Units Sold, 2012

Action22%

Shooter21%

Sport Games15%

Family Entertainment9%

Adventure8%

Role-Playing7%

Racing6%

Fighting4%

Casual3%

Strategy2%

Other Games3%

Best-Selling COMPUTER GAME Super Genres by Units Sold, 2012

Role-Playing; 28.00%

Casual; 26.70%

Strategy; 24.90%

Adventure; 7.10%

Shooter; 6.20%

Other Games; 5.00%Action; 2.10%

TOP 3 SELLING GAMES OF 2012

VIDEO GAMES COMPUTER GAMES

Total Consumer Spend on Games Industry 2012

DOLLARS IN BILLIONS

TOTAL$20.77BILLION

Recent Digital and Physical Sales

2009 2010 2011 2012

80% 72% 69%60%

20% 28% 31%40%

Total Physical Format Total Digital Format

Sources: The NPD Group/Retail Tracking Service, Games Market Dynamics: U.S., Entertainment Software Association, Pixwoo

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Intersog is a global provider of custom software, mobile apps and games development as well as graphic design and apps marketing solutions in the e-commerce, automotive, manufacturing, education, entertainment, gaming and other industries. We utilize both a traditional project-based approach (T&M) and a dedicated Agile software development team model.

Founded in 2005, Intersog is headquartered in Chicago, IL, has a sales office in Vancouver, Canada, and runs 3 development centers in Ukraine.

We were named "Best iPhone Development Company 2011" by the Best Web Agency and Top 10 iPhone App DevCo's. Other awards include: #1 “Putting the Social in Social Media Games” award for "Raise the Village", “Best App Ever Award” 2011 and 2012 in Adult Education category for its "World Academy Online", an MBA learning Android app.

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