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Ignite Columbus presentation by Alvin Borromeo 11/13/2008 http://IgniteCbus.com
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Let’s Hug It Out Columbus
What am I talking about๏ Creating a new industry in Columbus
๏ Filling Multicast Channels with locally produced scripted and non-scripted TV
Why?
I want to be this guy
I want to exchange my Timex for …
THIS
And I’m not moving to LA
So let’s bring Hollywood to Columbus
What is Multicasting?๏ It’s here, and it’s the law
๏ Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.
What does this mean?๏ Local TV stations will need CONTENT to
fill the extra spectrum
๏ Instead of filling it with crap produced elsewhere
๏ Why not fill it with homegrown crap
๏ Of course I just kid about the crap
Why don’t they just put their stuff on
YouTube?
Four Words
Columbus Talent
Columbus has talented people
๏ CCAD
๏ Couchfire
๏ We just need to build a community
How can we make $$$
The stations pay us to produce
๏ The better the ratings, the more cash
Product Placement๏ Columbus products
๏ Columbus restaurants
๏ Columbus night clubs
๏ Columbus hotels
We Syndicate๏ What, you don’t think other cities aren’t
looking to fill their airwaves?
We become Hollywood’s Farm Team
๏ Partner up with Hollywood Studios to develop shows
๏ An experimental playground for Hollywood with low risk
Hollywood Farm Team๏ Columbus is a Fast Food test market
๏ Why not for television shows?
๏ The best shows have a shot to make it big time
Don’t Forget the Internet๏ Hulu.com
๏ YouTube
ThanksAlvin Borromeo@wyliemac