Music Video AnalysisLove On Top - Beyonce

Video

http://www.youtube.com/watch?v=Ob7vObnFUJc

Lyrics

‘I can see the stars’, ‘I can feel the sun whenever you’re near’, ‘Everytime you touch me I just melt away’, Finally you put me first’, You’re the one I love’, ‘Boy your lips taste like a night of champagne’

These are a few sentences in the song that show that this is a love song, shows warmth and happiness. Shows sexual feelings about lips and champagne as people link those things with romance.

Music

Throughout the video the tempo gets faster on every chorus. This would keep the audience engaged and keeps the music interesting. By doing this it builds the tension through the words of the song and each time the chorus gets stronger and bigger.

Genre/Mise en scene

Each time she changed costume they get more revealing and stands out from the previous costume with how she has done herself up with her accessories. Her last 3 costumes are very similar but change very slightly weather it being the colour or showing a bit more flesh. In the last costume she shows the most and has a hat to show this is the last costume and has to be bigger and better then the others.

Camera Work

There are 2 main shots that are used through out the music video. One would be a close up shot of Beyoncé seeing as she is the main singer and performer in the video. This would make the audiences attention be mainly on her and get the fans attention. The second shot is a wide shot a showing the setting she is in and the dancers behind her. This way we can see her surroundings and see all the action that is going on.

Editing

To start and finish the video they use a fade in and a fade out. However during it they use fast cuts and keep the editing techniques to a minimum. This creates a fast pace and the rapid editing they use goes in time with the tempo of the music. This makes the video look in time during their dance moves as it goes smoothly to the next shot. Even when you can see the dancers in the background the lights have been used to fade them out a bit so they are not as clear as her so she still has more focus.

Voyeurism

Beyonce changes her costume four times in this video. Even though it is not too revealing every time she does change she shows a bit more flesh which would attract the attention of straight males. During this video she was pregnant and that is why she wasn’t that revealing for example in crazy in love it was much for revealing.