Daffodils Music Video

Rosie, Lucy, Derek and Olivia

Media Language

Mise-en-scene –• Costume – yellow dress. represents the artist.

Represents the genre and theme.• Setting – naturalistic, shows the relationship

as natural and organic.• Location – countryside.

Represents nice and peaceful atmosphere, like the genre.

Sound – • Goodwin Analysis- link

between lyrics and visuals -”lying on the sun-kissed grass” – and the couple are lying on the grass at this point - illustrative.

• Illustrates a story within the song. Song is about something that happened and the artist is re-enacting it.

Media Language

Media Language

Editing – • Slow cuts between shots – represents the

calmness of the song and genre• Continuity – same costume – consistency of

branding the artist, type of clothes she wears. Consistency of the relationship

Media LanguageCinematography – • Close-ups – lots of these! This

promotes the artist as it is her song.• Two-shots – represents the relationship,

shows the couple together.• Long shots – shows the surroundings – audience get

a happy countryside feel• High angle shot – shows audience looking down on

relationship while having an intimate conversation.

NarrativeTodorov – Exposition – Olivia and Derek introduced at the

beginningDevelopment – the couple in different locationsComplication – not really a complicationClimax – not really a climaxResolution – not really anything to resolve.

Our music video doesn’t have much narrative.Propp – not relevant to our music video.

Goodwin – • “alternative folk” – the artist singing, lots of

close ups and medium shots of singing.• Location – countryside and pub. Folky feel.• Music and visuals – music is slow pace and so

is the editing and transitions of the whole video.

• The demands of the record label will include the need for lots of close ups of the artist – ours has done this.

Genre - FOLK

Genre - FOLK• There is not frequent

reference to the notion oflooking and particularvoyeuristic treatment of the body – its not really within the folk theme.

• There is often intertextual reference (to films, TV etc.) we have a slight reference to Twilight – one shot is similar - high angle shot looking down on the couple

Representation

Relationships – • Sound – lyrics of the song• Cinematography – lots of two-shots• Cinematography – close ups of couple• Cinematography – long shot of couple walking

holding hands• Cinematography – high angle of couple• Mise-en-scene – location – romantic• Mise-en-scene – lighting – pretty and

nice. Red – representing love

Representation

• Cinematography – when the camera spins around the couple represents the love of a couple as eternal and forever spinning around

• Editing – continuity- shows the relationship as continuous.

Audience• Location – domestic consumption, no regulations

needed as there is no violence, drugs or sex• Consumption – we aimed at female acoustic fans,

who perhaps liked the folk genre• Size – we aimed at a narrow fan base who prefer

unsigned artists. Niche audience• Subjectivity – Genders would react differently, as

women are generally more into romantic songs. Different countries and cultures would react differently to the music video as they would not agree with a woman portrayed being that way.

Audience

• I think we would have a passive audience as there is not a lot to contest with unless you did agree with “young love”.