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Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Produce and Pitch to
Perfection for TV
Session 1
19th November 2010
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Introducing the course
• Purpose
• Length
• Schedule
• Mentoring
• SlideShare
Produce and Pitch to Perfection Course Dates
19-Nov 26-Nov 03-Dec 10-Dec 17-Dec 24-Dec 31-Dec 07-Jan 14-Jan 21-Jan 28-Jan 04-Feb
Session 1 Session 2 Mentoring Sessions Session 3 Session 4
Commissioning
Rounds
Introduction -
defining needs of
participants and
examining course
content
Send
progress
report to
SC
Progress report
on researched
ideas
Structure of
programme/series
Find
contributor
s
Design
and
refine
budget
Write up
document
with the
progress so
far
Writing a
treatment
and
proposal Pitching the idea
Current TV
landscape - TG4
representative
included here. a TV
scheduler will help
participants identify
where their ideas fit
into schedules
Sign off on
researched ideas
Detailed
breakdown of each
episode
Source
archive
Putting your
idea to
paper
Answering
questions about
the programme
idea
Checklist - criteria
for good television
ideas will be
presented. Format?
Storytelling for
television
Research
locations
and
resources
Prepare
presentatio
n for
pitching
Introduce Ideas -
ideas will be heard,
explored and refined
Explain
Commissioning
Round Process
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Your needs
• Your objective
• What’s your story?
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
TV Schedules
• TG4
• RTÉ
• TV3
• Setanta
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
TV Schedules• Lifestyle
• Fact Ent (Factual Entertainment) The Apprentice, Retail
Therapy, How Clean is your House, How Healthy are
you?
• Religious
• Current affairs
• Regional
• Entertainment
• Early evening/late evening
• Shares
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
TV is a business
• Your programme has to:
1. Make money
2. Get an audience
3. Reinforce the brand
• Your story is a product
• Most commercially successful
programme on RTÉ?
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Who is your customer?
• Commissioning editors
• Understand their needs
• What are they thinking and what do they
want?
Commissioning Editor:
Bubble Trouble
TroubleTrust
Latest
idea
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Checklist• Budget
• Genre (religious/factual/current affairs/regional/entertainment)
• What channel are you pitching to?
• Duration: one-off/series
• Slot? What’s in that slot now?
• If presenter-lead, do you have a presenter in mind?
• Target market/age-group
• What experience do you want the viewer to have?
• TV Formats
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Introduce your idea
• Is it a one-off
documentary/series/drama/other?
• Where in the schedule?
• Worthy but dull ideas
• What’s the tipping point
of a bad/good idea?
Stillwater Communications |64 Dame Street | Dublin 2 | +353 (0)1 677 0630 | www.stillwater.ie
Research
• Internet
• Newspapers
• Archive
• Libraries
• Local history
• Other TV channels
• People, people, people