The Design Of Idents

The 4SevenIn this ident the channel uses the image as a corner curve concept. The camera therefore the viewer

is always journeying across a corner from left or right in commonplace areas. In all the idents of 4Seven the area in which the idents take place are set in a variety of areas such as a swimming pool, supermarket, a massive Garden, a birds-eye view of a motorway etc… Furthermore, the number 4 is imprinted into the ground whereas the number Seven is actually a three dimensional object or construction. Though not shown in the screen recording below, the ident features a more calming music leading to the simple atmosphere of the open natural world as the viewers hear the birds chirping, the wind rustling while altogether accompanied by chimes and strings. The impression left is that the channel is more of a imaginative or creative set of programming rather than the others, those being other forms of channel 4’s programming. On the whole, the ident is making a definition of itself as a remarkable, family friendly-or non-family friendly (Not everyone can watch this- the channel could have Art not meant to be seen by younger audiences…) as it doesn’t really apply that thought to the ident but it does show that they’re trying to make a separation from this channel 4Seven from the latter of 4’s channels

ITVITV’s Autumn Leaves ident features a settling soundtrack of flutes and chimes

as well as a form of stringed instrument closely resembling a guitar. Moreover, the advert features two young boys having fun in this open area, the camera gives a close perspective of both boys never giving us a wide or long shot. It slowly cuts on the beat to either give us close-ups, medium shots or low angled shot all while giving the viewers shots of the background behind the action taking place in the advert (The Boys). This approach gives the impressions of a friendly programming for all of the family to enjoy different ages, ethnicities, gender etc.. This can be seen as it shows the children in the ident throwing up leaves into the air and playing around with each other, jumping and diving into the stack of leaves all while the ITV logo slowly fades in as one of the boys passes by the screen.

BBC ONEBBC One's style of the ident comes closely from the earlier designs of their ident in the

yeas of the 1960’s where they’re iconic symbolism of circles played a big part in their message which was that circle represent their global reach in the categories of communication and the informing of views of situations or events happening in the world as well as trying to provide you with hundreds of topics ranging from music to full media entertainment. In the ident below, it gives us this all while presenting us with the unique idea of showcasing one of their favourite programs on the channel and also indicating what show is up next in the line of scheduling. Furthermore, the Ident is more of a special preview of the shows in this case the show is about contestants showing what talent they have for the music industry and perform in front of four judges here the music is more rock based but has a varied amount of vocals lightly on the song.

BBC NewsBBC News Idents closely relates towards the BBC One’s Idents but with the slight

change of steering away from entertainment side for the public and more about the National and Global news emphasising that this channel is for the audience that wants to information and they reinforce by telling the viewers that their the source of our necessary information. A past motto used by this channel yet did not show up in their idents was “Letting You Know”. The ident uses an intense style of music filled with a repeated banging of drums, with the use of flutes. The ident shows the connection between countries solely represented by the view of the animation revolving around an Earth coloured red and white filled with images of the news as well as blips and names of parts of the world are being lit up as we get close enough to the Earth illuminating which country/countries are going to be talked about in the news channel

Sky LivingSky Living is just one of the Branches of the whole of Sky Broadcasting, in the early

days this channel would be aimed at specifically young adults and women but with the constant inclusion of programs such as Dracula, Ghost Whisperer, Criminal Minds and America Next Top Model and so forth. Sky Living has been able to broaden their audiences in the demographics of men aged from 18 around to 45, plus these inclusions of the variety of shows containing contrasting genres in comparison to one another also increases their aim at widening their viewership base, as the shows attracts the many people depicted in the Psychographics such as the Struggler, the Redeemer and especially the Aspirer. Additionally, the channel Ident below invokes the next program on the channel which in this case is ‘The Blacklist’. Secondly, the music in Sky’s Idents are usually sombre and calming but for this case we are not presented with any music, instead we are given the actual shows being indicated in the foreground and the Sky Living name fades in around 7-10 seconds into the ident, showing-off the program, a form of a preview. Although while the name fades in slowly the setting slows down with it also and we get a perspective of the shows world in slow-motion.