VOICE VOICE FMFMVOICE VOICE FMFM

“Where Your Voice matters”

“Where Your Voice matters”

By Salma Begum 12A2Candidate No. 4658

Preliminary Task

Main Task

In what ways does your In what ways does your media product use, develop media product use, develop

or challenge forms and or challenge forms and conventions of real media conventions of real media

products?products?

•We used special affects to edit our voices in our jingle

• We put background music throughout our news product.

• We put our main stories first as it has a direct relevance to our audience.

How does your media product represent a

particular social group?

How does your Media Forecast represent particular social groups?

Report on Royal Mail:

Causing problems for the local people Royal Mail is Inconsiderate of the local community getting affected by the strike Royal Mail staff presented in a negative way

Report on man being set on fire

Teenagers are represented in a negative way – towards yobs and youth gangs Police- members of the authority are represented in a positive image-doing their job

right

Report on Actimel:

The company is being negatively portrayed as they lied to their customers about a product they were selling

The company is seen as inconsiderate Seen to be misleading to customers Used false scientific facts – represented as being deceptive

Report on women hitting lover with a steak:

- Women represented negatively as violent - Disabled man is represented as being defenceless

What media institution might distribute your media product

and why?

What BBC Radio one offers to the their audienceWhat BBC Radio one offers to the their audience

The BBC is the largest broadcasting organisation in the world

To enhance people's lives with programmes that inform, educate and entertain.

It should reflect the lives and interests of 15–29 year olds

Include news, documentaries and advice campaigns to cover areas of relevance to young adults.

Voice FM is aimed at young people.

Similar to BBC Radio one, voice FM’s aim is to entertain young people and to engage them with other listeners

Voice FM supports new artists - celebrity interviews of current and rising stars

Allows people to interact with each other

Voice FM offers News, and advice help lines to cover areas of relevance to young adults

Voice FM is aimed at young people.

Similar to BBC Radio one, voice FM’s aim is to entertain young people and to engage them with other listeners

Voice FM supports new artists - celebrity interviews of current and rising stars

Allows people to interact with each other

Voice FM offers News, and advice help lines to cover areas of relevance to young adults

BBC Radio One might distribute our Newscast because of the number of similar types of news we offer:

Who would be the audience for your media product?

Who is it aimed at?Who is it aimed at?

Teenagers-age range between 13-19 year olds

People from different backgrounds and ethnic groups

Working / Middle class people Multicultural people People with mixed interests

- The bar graph shows that 35% of the boys and 29% of females listen to the radio because it plays a vital role by helping them to relax.

0

5

10

15

20

25

30

35

How many people %

Dailyroutine

When youneed it

Helps tprelax

How does it play a vital role?

How does listening to the radio play a vital role in your life?

Female

Male

Results from our survey

We wanted to find out about the type of news our target audience prefer : -

What type of news do you prefer?

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10

20

30

40

50

60

showbiz local news Globalnews

humaninterest

Type of news

amou

nt o

f peo

ple

(%)

male

female

• Female prefer to listen about celebrity gossips

• 20% of males and female prefer to listen to the local news.

• Only 10% of female likes to listen the global news.

Issues that people are most concerned about

What issues in your local area are you concerned about?

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10

20

30

40

50

60

issues

amou

nt o

f pe

ople

(%

)

male

female

• 50% of male are concerned with crimes

• 34% of females are concerned about drug abuse.

• Only 10% of male were concerned about the environment.

We wanted to find out about of how are audience get hold of listening to the radio

how do you listen to the radio?

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10

20

30

40

50

60

70

80

Alone Withfamily

drivingwith

friends

in school

how do you listen to it

amou

nt o

f pe

ople

(%)

male

female

• 70% of males and 50% of female listen to the radio alone

• No one listens to the radio at school

• No males listen to the radio with their family whereas 32% of female do listen to the radio with their family.

How do you attract/address your

audience?

we spoke in a semi-formal and conversational language

We have appealing stories

We included authentic music

We used sound codes – Manipulated sound

We used jingle to introduce our news product

How do you attract/address your audience?

To attract and address our targeted audience we have included these following forms of news and features :-

We included news feeds on the latest music tracks

Have the latest news reports about problems that affect youth’s e.g. Teen pregnancy rates and drug usages etc.

Sports-news, celebrity interviews

Helplines that provide Advice and guidance

Interactive sessions - Competitions and prizes

What have you learnt about technologies from the process of constructing this product? wear

off

Digital Technology

- Is an easier way of accessing media

- It allows density of the signals for faster, easier transmission of

information.

Analogue Technology

- It is a more harder way of handling media

-Taking an audio or video signal and translating it into electronic pulses

What have you learnt about Technology from the process of What have you learnt about Technology from the process of constructing this product?constructing this product?

Convergence: Convergence:

- Convergence of media occurs when multiple products come together to form

one medium

- The internet is a globalized network and was officially launched in 1969

- Over the past 40 years its role has changed rapidly

Parallel Medium:Parallel Medium:

- It is when more than one event happening at a time

- It is Portable

- Compared to other media’s, the radio is very handy

DAB Radio: DAB Radio:

- Stands for Digital Audio Broadcasting

- It has a wider range of choices

- Digital quality

- Improved station selection

- Extra features

- Allows you to pause live radio stations

Equipment and software we used:Equipment and software we used:

- We used Audacity

- We used Garage band

- Logic Pro version 7 for recording and editing

- Mackie D8B Mixing Console

- Apple Macintosh G5 Tower

- Rode NT2 Condenser Microphone

What have you learnt from the process of constructing this What have you learnt from the process of constructing this product:product:

- I learnt how to use different software's such as audacity and garage band

- I have learnt how to use different equipments such as the voice recorder

- I have learnt how to work inside a recording studio

The future of Radio: The future of Radio:

Technology is improving to attract a wider range of audience

Adding popular media’s together into one medium

Making media more easy to access

Looking back at your preliminary task, what do you feel you have learnt in the progression from it

to the full product?

Journalist’s use of code of ethics and standards

Communication skills – how to carry out an interview, talk in a formal language while interviewing people

Team work – worked as a team to produce graphs, PowerPoint presentations, creating questionnaires and interviewing people one by one.

Learnt techniques on how use a voice recorder and further developed my communication skills by interviewing people

Editing Skills – I used audacity to edit my Vox Pop

Garage Band – I used this software so create different layers of sound

I recorded sound in doors and out doors

The End