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CoCo San Sustainable Farm Carolyn Phinney, Ph.D. President and Executive Director A Project of AgLantis TM

CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

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See www.Salads4School.org CoCo San Sustainable Farm: Final 10-minute presentation for JFK Entrepreneurial Leadership Institute class I have been taking. Hydroponic greenhouse planned; hands-on science; CSA; organic methods but not certified to keep costs down; permaculture, recycled water, showcase green businesses.

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Page 1: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

CoCo San Sustainable FarmCarolyn Phinney, Ph.D.

President and Executive Director

A Project of AgLantis TM

Page 2: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

PROBLEM

It costs $1 a day to feed a child a salad; 35 cents for pizza.

• Most schools and many families cannot afford fresh produce

• The Contra Costa Food Bank cannot get fresh salad vegetables because they are highly perishable and unavailable locally

Page 3: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

PROPOSED SOLUTION

Low-cost, sustainably grown, fresh produce

• 14.8 acres of public surplus buffer land

• Recycled, agricultural-grade water discharged into the Bay

• Recycled water is high in nitrogen, providing free fertilizer

• Food Bank will pick up and distribute to clients and schools using existing transportation and distribution systems

We deploy under-utilized resources to nearly eliminate 4 of the major costs of produce production:

LAND, WATER, FERTILIZER, and TRANSPORTATION.

Page 4: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

OUR TEAM

Carolyn Phinney,

Ph.D.

Bethallyn Black, M.A.

Steve Hoeft, M.A.

John Mercurio

M.P.A.

Marti CarlsonM.P.A.

Peter WellsB.A.

Founder & President

Vice-President

Treasurer Secretary Manager Perma-culturist

Executive Director

Farm Manager

Science Education

Public Admin

Internships Hydro-ponics

Page 5: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

KEY PARTNERS

Page 6: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

PRODUCTS and SERVICES1. Field Crops

2. Hydroponic Produce

3. CSAs

4. Potted Plants & Seedlings

5. High-Tech Greenhouse Training

6. Science Classes

7. Advertising at Farm & on Website

8. Space Rental Other Green Businesses

9. Sale of Others’ Products

10. Events

11. Center for Sustainable Living

Page 7: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

HYDROPONIC PRODUCE

Page 8: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

HYDROPONIC TOMATOES

Page 9: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

GREENHOUSE MANAGEMENT TRAINING

Page 10: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

HANDS-ON SCIENCE & ENGINEERING

• Soils Science• Water Science• Meteorology• Physics• Hydrology • Chemistry• Plant Biology

Page 11: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

SHOWCASE GREEN BUSINESSES

Page 12: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

REVENUE STREAMSLow Cost, Sustainably Grown, Fresh

Produce

30%

25%

15%

10%

5%

5%

5%2% 2%

1%

Potted Plants & Seedlings

Schools

CSAs

Food Bank

Business

Events

Advertising

Fresh Herbs

Space Rental for Businesses

Commission on Sale of Other's Products

Page 13: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

CUSTOMERS and MARKETLow Cost, Sustainably Grown, Local Produce

• Schools• Food Bank• Local Residents• Businesses• Volunteers• Students• AgriTourists

Food Bank wants at least 100,000 lbs/year

Mt. Diablo Unified School District serves 3,750,000 Meals/Year

John F. Kennedy Middle School

Only 3 CSAs (Concord, Pleasant Hill, Martinez) within 5 miles serving 100,000-200,000 people

Page 14: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: ECONOMICDONATIONS TO DATE

• $90,000 Agra Tech Greenhouse• $7,000 Tesoro• $3,000 USS Posco Steel• $5,000 Misc Cash Donations• $25,000 In-Kind Donations

$130,000 TOTAL DONATIONS

5-YEAR PROJECTIONS

• $492,000 Equity• $74,832 Cash• $0 Debt

CASH FLOW

July- Dec 2014

YEAR 12015

YEAR 22016

YEAR 32017

YEAR 42018

YEAR 52019

EXPECTEDREVENUE $50,000 $164,500 $208,600 $269,040 $317,550 $378,187

CASHEXPENSES -$40,000 -$137,938 -$190,976 -$264,403 -$310,688 -$369,040

NET CASH FLOW $10,000 $26,562 $17,624 $4,637 $6,862 $9,147

Page 15: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: SOCIALReduce Nutritional Poverty

Page 16: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: ENVIRONMENTAL

1. Using Recycled Water otherwise discharged into the Bay2. Conservation of Soil3. Plants sequester Carbon4. Reducing carbon footprint of food system

1. Growing and delivering locally2. Natural fertilizer in recycled water3. Sustainable methods4. Water not pumped long distances

5. Environmental Education6. Showcasing Green Businesses7. Sustainable Living Center

Page 17: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: SOCIAL & ENVIRONMENTALSustainable Ag and Food Systems Degrees

Local Community Colleges: Certificate and AA

• Introduction to Plant Biology• Water Science• Soils Science• Irrigation• Integrated Pest Management• Equipment• Plant Identification• Crops and Climate• Intro Greenhouse Management• Science of Compost & Compost

Tea

JFKU: Bachelors of Science

• History of Agriculture• Intro to AgroEcology• Hi-Tech Greenhouse Mgmt• Food Systems and Food Justice• Food Distribution and Marketing • Introduction to Permaculture• Advanced IPM• Plant Physiology• Advanced Water Science• Advanced Soils Science• Ag Business• Ag Law and Public Policy

Page 18: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: SOCIAL Engaging Our Community

Page 19: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

SCALABLE1 TRILLION GALLONS of RECYCLED WATER

5,000+ ACRES BUFFER LAND13% HUNGRY (¼ are CHILDREN)

1. Ironhouse Sanitary District2. Delta Diablo Sanitation District3. Dublin-San Ramon Service District4. Rodeo Sanitary District5. Hercules Sanitary District6. EBMUD

Page 20: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

16 MONTH CAPITAL EXPENSES & NEEDS:

~ $250,000

CAPITAL IMPROVEMENTS• Fencing• Greenhouse Foundation• Irrigation• Shed

MAJOR PLANTINGS• Citrus Trees• Herbs• Green Manure Crop• Demonstration Gardens

OPERATING COSTS• Insurance• Salaries and Benefits• Equipment & Supplies• Utilities• Independent Contractors• Professional & Accounting• Security

Page 21: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

Triple Bottom Line: ENVIRONMENTAL, SOCIAL, ECONOMICCenter for Sustainable Living

Vision of Architect Peter Vatkov

Page 22: CoCo San Sustainable Farm, Hydroponic Greenhouse, Final Presentation JFK ELI

CoCo San Sustainable FarmA Project of AgLantis TM

Dr. Carolyn PhinneyPresident, Executive Director AgLantis TM

62 Scenic DriveOrinda, CA 94563

[email protected] cell

www.Salads4Schools.org