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See www.Salads4School.org CoCo San Sustainable Farm: Final 10-minute presentation for JFK Entrepreneurial Leadership Institute class I have been taking. Hydroponic greenhouse planned; hands-on science; CSA; organic methods but not certified to keep costs down; permaculture, recycled water, showcase green businesses.
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CoCo San Sustainable FarmCarolyn Phinney, Ph.D.
President and Executive Director
A Project of AgLantis TM
PROBLEM
It costs $1 a day to feed a child a salad; 35 cents for pizza.
• Most schools and many families cannot afford fresh produce
• The Contra Costa Food Bank cannot get fresh salad vegetables because they are highly perishable and unavailable locally
PROPOSED SOLUTION
Low-cost, sustainably grown, fresh produce
• 14.8 acres of public surplus buffer land
• Recycled, agricultural-grade water discharged into the Bay
• Recycled water is high in nitrogen, providing free fertilizer
• Food Bank will pick up and distribute to clients and schools using existing transportation and distribution systems
We deploy under-utilized resources to nearly eliminate 4 of the major costs of produce production:
LAND, WATER, FERTILIZER, and TRANSPORTATION.
OUR TEAM
Carolyn Phinney,
Ph.D.
Bethallyn Black, M.A.
Steve Hoeft, M.A.
John Mercurio
M.P.A.
Marti CarlsonM.P.A.
Peter WellsB.A.
Founder & President
Vice-President
Treasurer Secretary Manager Perma-culturist
Executive Director
Farm Manager
Science Education
Public Admin
Internships Hydro-ponics
KEY PARTNERS
PRODUCTS and SERVICES1. Field Crops
2. Hydroponic Produce
3. CSAs
4. Potted Plants & Seedlings
5. High-Tech Greenhouse Training
6. Science Classes
7. Advertising at Farm & on Website
8. Space Rental Other Green Businesses
9. Sale of Others’ Products
10. Events
11. Center for Sustainable Living
HYDROPONIC PRODUCE
HYDROPONIC TOMATOES
GREENHOUSE MANAGEMENT TRAINING
HANDS-ON SCIENCE & ENGINEERING
• Soils Science• Water Science• Meteorology• Physics• Hydrology • Chemistry• Plant Biology
SHOWCASE GREEN BUSINESSES
REVENUE STREAMSLow Cost, Sustainably Grown, Fresh
Produce
30%
25%
15%
10%
5%
5%
5%2% 2%
1%
Potted Plants & Seedlings
Schools
CSAs
Food Bank
Business
Events
Advertising
Fresh Herbs
Space Rental for Businesses
Commission on Sale of Other's Products
CUSTOMERS and MARKETLow Cost, Sustainably Grown, Local Produce
• Schools• Food Bank• Local Residents• Businesses• Volunteers• Students• AgriTourists
Food Bank wants at least 100,000 lbs/year
Mt. Diablo Unified School District serves 3,750,000 Meals/Year
John F. Kennedy Middle School
Only 3 CSAs (Concord, Pleasant Hill, Martinez) within 5 miles serving 100,000-200,000 people
Triple Bottom Line: ECONOMICDONATIONS TO DATE
• $90,000 Agra Tech Greenhouse• $7,000 Tesoro• $3,000 USS Posco Steel• $5,000 Misc Cash Donations• $25,000 In-Kind Donations
$130,000 TOTAL DONATIONS
5-YEAR PROJECTIONS
• $492,000 Equity• $74,832 Cash• $0 Debt
CASH FLOW
July- Dec 2014
YEAR 12015
YEAR 22016
YEAR 32017
YEAR 42018
YEAR 52019
EXPECTEDREVENUE $50,000 $164,500 $208,600 $269,040 $317,550 $378,187
CASHEXPENSES -$40,000 -$137,938 -$190,976 -$264,403 -$310,688 -$369,040
NET CASH FLOW $10,000 $26,562 $17,624 $4,637 $6,862 $9,147
Triple Bottom Line: SOCIALReduce Nutritional Poverty
Triple Bottom Line: ENVIRONMENTAL
1. Using Recycled Water otherwise discharged into the Bay2. Conservation of Soil3. Plants sequester Carbon4. Reducing carbon footprint of food system
1. Growing and delivering locally2. Natural fertilizer in recycled water3. Sustainable methods4. Water not pumped long distances
5. Environmental Education6. Showcasing Green Businesses7. Sustainable Living Center
Triple Bottom Line: SOCIAL & ENVIRONMENTALSustainable Ag and Food Systems Degrees
Local Community Colleges: Certificate and AA
• Introduction to Plant Biology• Water Science• Soils Science• Irrigation• Integrated Pest Management• Equipment• Plant Identification• Crops and Climate• Intro Greenhouse Management• Science of Compost & Compost
Tea
JFKU: Bachelors of Science
• History of Agriculture• Intro to AgroEcology• Hi-Tech Greenhouse Mgmt• Food Systems and Food Justice• Food Distribution and Marketing • Introduction to Permaculture• Advanced IPM• Plant Physiology• Advanced Water Science• Advanced Soils Science• Ag Business• Ag Law and Public Policy
Triple Bottom Line: SOCIAL Engaging Our Community
SCALABLE1 TRILLION GALLONS of RECYCLED WATER
5,000+ ACRES BUFFER LAND13% HUNGRY (¼ are CHILDREN)
1. Ironhouse Sanitary District2. Delta Diablo Sanitation District3. Dublin-San Ramon Service District4. Rodeo Sanitary District5. Hercules Sanitary District6. EBMUD
16 MONTH CAPITAL EXPENSES & NEEDS:
~ $250,000
CAPITAL IMPROVEMENTS• Fencing• Greenhouse Foundation• Irrigation• Shed
MAJOR PLANTINGS• Citrus Trees• Herbs• Green Manure Crop• Demonstration Gardens
OPERATING COSTS• Insurance• Salaries and Benefits• Equipment & Supplies• Utilities• Independent Contractors• Professional & Accounting• Security
Triple Bottom Line: ENVIRONMENTAL, SOCIAL, ECONOMICCenter for Sustainable Living
Vision of Architect Peter Vatkov
CoCo San Sustainable FarmA Project of AgLantis TM
Dr. Carolyn PhinneyPresident, Executive Director AgLantis TM
62 Scenic DriveOrinda, CA 94563
[email protected] cell
www.Salads4Schools.org