UK WINE CLUBS: THE HOME-DELIVERY

REVOLUTION

While fine wines were once reserved for only those who could afford them, these days there are

a number of services that allow for everyone to become a connoisseur – without breaking the

bank. For wine drinkers in the UK, wine clubs have become popular ways to access highly rated

selections with subscription plans that often give hefty discounts.

Most wine clubs offer home delivery by the case. This means that purchasers get the benefit of a

bulk discount, which significantly reduces the price per bottle. Laithwaite’s – which has been

selling wines since 1969 – has a selection of over 1500 wines, which means that customers can

sample some of the world’s finest offerings, all in a range of budgets.

The home delivery aspect of wine clubs is another appeal. Purchasing a case of wine and

transporting it home can be a major challenge, so door-to-door delivery makes it easy to buy in

bulk. Some clubs offer free deliveries over a certain purchase price, while others may give

unlimited delivery with a nominal annual fee. However, while delivery makes transport easy for

the consumer, it can also mean that bottles are susceptible to breakage, so many clubs offer

special guarantees and will either refund or replace damaged bottles at no cost.

Clubs are often differentiated by, of course, prices, but some also specialize in particular niche

offerings. Some may focus on a varietal or regional nature, while others may specialize in

vintage. Reading wine club reviews is often a great way to know the specifics of what each club

specializes in, and how they engage with consumers.

Organic wines have particularly become popular in recent years, but as with all organic foods,

some unscrupulous companies may make claims about products that aren’t actually true.

Unfortunately, there is not yet a wine club specifically for organic wines, but many new

companies are incorporating these picks into their selections.

Wine clubs have also become popular amongst those looking to become more educated and

refine their palates. Some of the best UK wine clubs have personal advisors who will work with

consumers to choose wines based on everything from price, to food pairings, to flavor. This can

be a great entry point for those who may be intimidated. Furthermore, many clubs offer

purchasers accompanying information about the wine, including origin, growing methods, and

definitions of common terms.

Many wine clubs offer pre-selected cases for their subscription services, which can take the time

and guesswork out of picking bottles. For example, in some cases customers can choose to

purchase a reds case, which will typically hold options of Cabernets, Pinot Noirs, and other

varieties. Other clubs offer the ability for customers to design their own cases. This can be great

for those looking to explore new styles, and can be a great way to put together a specialized case,

such as an organic one.

Of course, wine clubs also tend to give the benefit of some excellent goodies. Many will offer

first-time purchasers a set of wine glasses or a free bottle.

For all the ins-and-outs of a club, read up on some wine club reviews to hear insider tips and

advice on the top options out there today.