Engage Your Ambassadors For #GivingTuesday

Engage Your Ambassadors November 5, 2015

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT15

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Webinar ID# 110-712-571

#GivingTuesday Strategy for Fundraisers and Ambassadors

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#RazooGT15

Ned Baker Director of Engagement [email protected]

• Our #GivingTuesday Event • Engage Your Ambassadors • Wrap-Up and Q&A

Today’s Agenda

#RazooGT15

A 24-Hour Giving Day on December 1, 2015

from Midnight ET to Midnight PT

A Giving Day on Razoo24 hours of online fundraising

that unites communities and causes through common goals and friendly competition.

#RazooGT15

Why a Giving Day?

AcquireNew

Donors

Engage Your

Supporters

Boost End-of-Year

Giving

Prizes and

Incentives

#RazooGT15

Details coming soon!

Engage Your Ambassadors

An ambassador is a person in your network who can take your mission into the community.

Ambassadors love what you do and love telling your story. Let them do the legwork of increasing

the reach of your campaign.

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Who is an Ambassador?

Board Members Active Supporters Influencers

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Board Members

• Already your most committed and invested supporters

• Invite them to “get their hands dirty” and help with your campaign

• Board members are also great resources to connect you with other ambassadors in the community


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Active Supporters

• Major and sustaining donors

• “Super activists”

• Volunteers

• Anyone who is involved with your organization that you think might be willing to take on some outreach responsibility


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Influencers

• News Reporters

• Local Celebrities

• Bloggers

• People with strong social media following

• Anyone in your community (or beyond) that has a powerful voice

Your ambassadors already love you.

Make this an exciting invitation for them to get involved in a new way and be a part of the world-

changing work that they already support.

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Jobs for Ambassadors

Fundraisers Matching Grants Spread the Word

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Fundraising

• This is what crowdfunding is all about.

• Ambassadors can create their own #GivingTuesday fundraising pages with their own story.

• Their network becomes your network, and you reach an entire new community of donors.


Fundraiser Name

Image/Video Gallery

Social Sharing

Their Personal Story

Admin Panel

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Fundraising

Donation Levels


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Fundraising

• Identifying Fundraising Ambassadors

• Well-connected (both online and offline)

• Willing to share the story of how your organization has become part of their life

• Tech Savvy


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Fundraising

• Getting Fundraisers Started

• Extend an official invitation in the most personal way possible

• Train them on how to start a Razoo page on #GivingTuesday

• Provide them with logos, tools, and text ideas to help them fill out their page


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Fundraising

• Keeping Ambassadors Engaged

• Check-in on a regular basis to see their progress and how you can help

• Introduce your ambassadors to your community through social media or newsletter shout-outs

• Thank them constantly


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Fundraising Case Study: Karam Foundation

• Leadership identified the most well-connected members of their foundation’s online community

• Split them into regional teams

• Everyone was connected on social media and in constant communication

• Raised $92,000 in 2014 from 41 countries and 46 US states


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Matching Grants

• Matching grants provide an easy road to participation for ambassadors without the time to fundraise.

• Ambassadors can provide a single match or a pooled match and know that their gift is now incentivizing other donors.

• They can send news of their match to their own network, too.


#RazooGT15

Matching Grants

• Identifying Grant Ambassadors

• Major or Sustaining Donors that have contributed to your organization long-term

• Individuals who might have connections to local businesses or banks.

• Remember, you can pool smaller donations into one big pool by asking multiple grant ambassadors.


#RazooGT15

Matching Grants

• Communicate the Matching Grant

• Grants are used to incentivize, so make an announcement through email and social media.

• Put your Matching Grant on your Razoo page so donors know its available.

• Invite your grantors to communicate to their network as much as they are willing.


#RazooGT15

Grant Case Study: Women’s Foundation of CA

• Extended an invitation to a targeted list of former board members, former CEOs, and former fellows of their program

• A new opportunity to involve a very passionate sector of their network

• Secured a $14,000 Matching Grant pool from 14 donors during #GivingTuesday 2014


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Spread the Word

• Some ambassadors really love to tell your story. Let them!

• Influencers can spread the word of your campaign far beyond your email list and immediate circle of supporters.

• Have them drive traffic directly to your organization’s #GivingTuesday page.


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Spread the Word

• Identify “Word Spreader” Ambassadors

• Individuals with a media presence

• Individuals with a public presence (local politics, business leaders, school administrators)

• “No-fear “individuals who will help grassroots market the campaign

• Individuals that are highly active on social media


#RazooGT15

Spread the Word

• Getting “Word Spreaders” Started

• Extend an official invitation in the most personal way possible

• Train them on the basics of the campaign and how people can easily donate.

• Provide them with talking points and resources to help them spread the word.


#RazooGT15

Spread the Word

• Keeping “Word Spreaders” Engaged

• Check-in on a regular basis to see who they’re reaching and how they’re doing it

• Provide them with needed information

• Encourage them to try to engage other types of people in the community

Engage Your Ambassadors

Identify Ambassadors

1

Comb through your network and learn more about your supporters.

Select those who are very involved or very connected

in your community.

Invite Ambassadors

2

Make a specific ask to your ambassadors (e.g. fundraising,

promotion, grants). Thank them for their existing support

and invite them to take it to the next level.

Thank Ambassadors

3

Your ambassadors are doing important work for you. Thank them privately

(in an email) and publicly (on social media or newsletter)

when appropriate.

in 1-2-3

Good Luck on #GivingTuesday!

…and if you haven’t registered yet → givingtuesday.razoo.com

http://givingtuesday.razoo.com

Upcoming Events

Prize Details“#GivingTuesday on Razoo: Prizes and Strategy”

Thursday, Nov. 12th 2:00 - 2:30pm ET

You’re already registered!

Creative Training“Get Creative for #GivingTuesday”

Tuesday, Nov. 10th 2:00 - 2:45pm ET

You’re already registered!

Got questions? [email protected] us at givingtuesday.razoo.com

Government & Nonprofit

Engage Your Ambassadors For #GivingTuesday