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Kait Sheridan from 92Y and Hunter Ziesing from MyCharityofChoice on #GivingTuesday
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Today’s Webinar: #GivingTuesday
92Y
Kait Sheridan
Director, Partnerships & Programs
MyCharityofChoice
Hunter Ziesing, CEO
Tim Townsend, VP Products
MyCharityofChoice and #GivingTuesday
MyCharityofChoice
Hunter Ziesing, CEO
Tim Townsend, VP Products
What is MyCharityofChoice?
Online fundraising platform providing:
• Free, hosted Nonprofit fundraising pages
• Easy online fundraising campaigns
• Events
• Social media tools
• Real-time Reporting
Donations• Fees only apply if made through
MyCharityofChoice
• Nonprofit can receive up to 100% of donation value (Donor pays fees)
• Funds sent directly to the nonprofit monthly
• Enter and track offline donations free
Our goal is to provide you with the tools and support to:
• Grow constituency
• Grow awareness
• Increase fundingwww.mycharityofchoice.com
Claim your non profit on MyCharityofChoice
Free, hosted Nonprofit fundraising pages
• Search for your Non Profit
• Take control of your page
• Add your branding
• Link your page back to your .org
Sample non profit page
Free, hosted Nonprofit fundraising pages
• Added branding and message
• Fundraising campaigns
• Linked back to Grateful Hearts
www.gratefulhearts.org
Event (option)
Campaigns can link over 2000 events in our database
Sample campaign
Grateful Hearts campaign at the Long Beach Marathon
• Fundraising team members get their own fundraising page and all dollars are attributed to the main campaign
• Social media sharing
• 1396 donations
• Full real-time tracking/reporting
Marketing #GivingTuesday year-round with MyCharityofChoice
Your #GivingTuesday campaign and your nonprofit are featured on our #GivingTuesday page for the duration of your campaign, year over year
• Increased visibility among the MyCharityofChoice community of donors and fundraisers
Marketing #GivingTuesday year-round with MyCharityofChoice
#GivingTuesday doesn’t have to be a one-day event!
• Begin building awareness and momentum now
• Accept #GivingTuesday campaign donations and pledges year-round – all of your fundraising is tracked for #GivingTuesday
• Promote volunteerism as part of the #GivingTuesday movement
• Add offline donations to your #GivingTuesday campaign for centralized tracking and reporting
• Culminate with a big push on #GivingTuesday
#GivingTuesday Case Study: Salaam Cultural Center-Medial Missions
MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center
MyCharityofChoice #GivingTuesday Case Study: Salaam Cultural Center
An example of a #GivingTuesday campaign building momentum and awareness before the big day:
GivingTuesday in action on MyCharityofChoice
Building awareness and momentum year round
1. Claimed their hosted nonprofit fundraising page
2. Created their #GivingTuesdayfundraising campaign
3. Used our social networking tools to get the word out
4. Emailed a link to their fundraising campaign
MyCharityofChoice can provide you with an easy snippet of code to embed a link to your #GivingTuesday campaign directly into your website upon request
Marketing #GivingTuesday year-round with MyCharityofChoice
Promote pledges and donations to your #GivingTuesday campaign
• Avoid missed opportunities on December 2 by allowing your donors to pledge early – just like early voting!
• Post to your favorite social networks periodically during the leadup to #GivingTuesday using our sharing tools to remind your followers of this convenient option
• Remind your followers through email, newsletters and word of mouth. All they need is a link to your #GivingTuesdaycampaign page
• A non-intrusive way to keep your initiatives in front of your followers
• Immediate donations can also be made to your campaign and credited to your #GivingTuesday fundraising total
Marketing #GivingTuesday year-round with MyCharityofChoice
Promote volunteerism as part of your #GivingTuesday movement
• A great option for those who prefer to give of their time or cannot afford a monetary donation
• A boost to short-handed nonprofit staffs
• Campaigns can be created and promoted specifically for volunteerism (Beach clean up, park beautification, fundraising car wash, etc.)
• Another non-intrusive way to keep your initiatives in front of your followers
Free reporting tools on MyCharityofChoice
Donor mining, centralized tracking and reporting
•Complete, real-time tracking of your campaigns
•Export reports in .csv format for use in your CRM programs
Admin Panel, Logged in
Offline donations on MyCharityofChoice
Add offline donations to your #GivingTuesday campaign for centralized tracking and reporting
• Enter offline donations to your #GivingTuesday campaign easily
• Enables you to track and report all of your #GivingTuesdayfundraising in one place
• You can even add #GivingTuesday donations made on your own website for easy, one-stop reporting
Marketing #GivingTuesday year-round with MyCharityofChoice
Questions and Answers
Marketing #GivingTuesday year-round with MyCharityofChoice
Thanks for attending!
We will email everyone a copy of the slides used in today’s presentation.
For more information and to get started, please visit www.mycharityofchoice.com/givingtuesday
Questions? Contact us at:
