Upload
department-for-communities-and-local-government-local-digital-campaign
View
107
Download
1
Embed Size (px)
DESCRIPTION
Presentation on designing services and content starting with user needs and doing user testing. Presented by John Waterworth from Government Digital Service on 28 March 2014 at a Digital Hot Topics event as part of a series of events aimed at Local Authority decision makers.
Citation preview
User research foruser needs
John WaterworthGovernment Digital Service
1 Start with needs**user needs not government needs
Discovery Alpha Beta Live
Finding out what the users need, what to measure and
what the constraints are
Building a prototype,
testing it with users and
learning from it
Scaling up and going public
Learning how to continuously improve the live
service
1 Start with needs*
*user needs not government needs
Your office or pop-up
People you meet through your services
Every two weeks
Whatever’s top priority
Right now
Do it