Research and

PlanningWhat is research and planning?

What research and planning stages are

needed to make a horror film?

Research and planning is a crucial aspect in developing

and selling a product.

Research is a specific investigation into the study of the

materials and resources that are going to enable the

producer to gather important information and come to

useful conclusions that will help create an outcome that‘s

specifically aimed at the target audience and fulfils all

their expectations.

Types of research

Primary research

Collected for a particular purpose and is new information.

Conducted using some means of questioning usually via a

survey or interviews

Information gathered through observation

Secondary research

Information which has already been collected by someone

else.

e.g. Information downloaded from the internet

Trend data or reports on topics/ theorist’s principles/

comments on theories or conventions/ text book material.

WHAT IS PLANNING?

An advertising strategy most

commonly employed to target consumers usin

g a variety of informational

outlets. Media planning is generally conducted

by a professional media planning

or advertising agency and typically finds the

most appropriate media outlets

to reach the target market.

RESEARCH AND PLANNING AND THE

HORROR GENRE

The research and planning is very important when developing a horror film this isbecause there are so many aspects that you have to consider and include.

Research takes place first, this is used to find the common codes and conventions related to the horror genre. If these typical codes and conventions are understood the producer is then able to create a finished product that will hold all the necessary elements so that the horror film is considered a horror.

Once the research has been collected the data can then be used for the planning stage so that the producer can understand the necessary elements that must be put into it in order to create a professional end product that fits the genre and appeals to the target audience.