RESEARCH: Digipack Deconstructions

Gotye – Like Drawing Blood

Gotye – Like Drawing BloodI have decided to deconstruct Gotye’s album, Like Drawing Blood. As I have found that it contrasts with other Singer/Songwriter albums I have looked at.

The first thing which is noticeably different is the artwork. The colours of Goyte’s digipack are quite drab and also suggest a dark side, as the artwork has been giving a blood stained effect. This is making reference to the title.Instead of having the artwork make reference to the artist it is linked with the album title and tracklistings. Here some characteristics of the singer/songwriter genre are expressed, the use of the colours connotes that he is trying to express heartbreak and romance in his work. From previous research I found that singing about romance and heartbreak is associated with this genre.

The positioning of Goyte’s name and album title are very subtle, with Gotye’s name being positioned in the bottom right corner in small red ink style writing. There we could connote this is a link to the album title - Like Drawing Blood

The only place the album title is placed is on the spine of the case in a beige/ cream colour, which has been contrasting with the red blood colour on all of the artwork.

The way that Gotye has used a blood stained pattern instead of a photo of himself. Although this is different for the genre, the colours which have been used are drab, from these colours we connote that they are trying to express heartbreak and upsetting themes in his songs.