UKFB 2007 results

UK Fundraising Benchmark 2007Joe Saxton, Lindsay Sutherland & Alev SenJanuary 2008

Telephone: (020) 7415 7155email: [email protected]: www.nfpsynergy.net

Overview

Methodology and Respondents Part I• Expenditure & Income for all functions

• Income/Spending Ratios for all functions

• Income/Total Voluntary Income Ratios for all functions

• Number of Full Time Staff devoted to all functions

• Amount raised per staff member for all functions

• Opinions on Organisation Specific Statements for all respondents

Part II• Recruitment/Acquisition

• Retention/Development

• Supporter care/service (‘banking and thanking’)

• Fundraising on the Internet/Online

• Major donor and big gift fundraising, including capital appeals

Methodology and Respondents

Fieldwork dates August-October 2007

SampleA sample of 109 leading UK charities

MethodologyPaper and Online questionnaire

Fundraising Functions • Recruitment/Acquisition• Retention/Development• Supporter care/service (‘banking and thanking’)• Fundraising on the Internet/Online• Major donor and big gift fundraising, including capital appeals

Methodology

Sectors

Disability (14 [13%]) Social care/welfare (6 [6%]Animal welfare (5 [5%])Older people (3 [3%])Health/Medical (18 [17%])Christian relief and development (2)Cancer (3 [3%])Wildlife and conservation (3 [3%])Heritage (2 [2%])Umbrella organisation (2 [2%])Volunteering (1 [1%])

Overseas aid and development (20 [18%])Children and young people (11 [10%]Environment (3 [3%])Business support & training (4 [4%])Education (3 [3%])Emergency rescue (2 [2%])Arts (1 [1%])Church (1 [1%])Crime reduction (1 [1%])Drugs & alcohol (1 [1%])Homelessness (1 [1%])

Who Responded? Action Aid UKAction for Blind PeopleAction for M.E.AddactionAge Concern CheshireAge Concern EnglandAlcohol Focus ScotlandAssociation for InternationalCancer ResearchAsthma UKBarnardo'sBFHUBreakthrough Breast CancerBrookeBUAVBullying OnlineCancer Research UKCARE International UKCheadle Hulme SchoolCHICKS CharityChristian AidContact a FamilyDarlington Town MissionDiocese of Chichester (Church of England)Djimo FoundationENABLE ScotlandEnhance Herts

Family Welfare AssociationFISMFriends of the EarthFunding Our CommunityHampshire Deaf AssociationHelen & Douglas HouseHelp the AgedHerefordshire LifestylesHope and Homes for ChildrenHutt Street CentreImpACTInterAct Reading ServiceJewish CareJubilee Debt CampaignLink Community DevelopmentLLLIMacmillan Cancer SupportMarie Curie Cancer CareMaternity WorldwideMedactMS Society IrelandNacroNational Autistic SocietyNational Playbus AssociationNSPCCNorth Wiltshire CABNorthern Learning Trust

Open DoorsOrchidOxfam IrelandPDSAPeter MacCallum Cancer FoundationPlan UKPositive FuturesPractical ActionPractical HR SolutionsQuarriersRainerRNIB RNIDRNLIRSPBRSPCASamaritansSave the ChildrenSchool-Home SupportScopeSector Three SolutionsSenseSightsavers InternationalSOS Children's Village UKSpinal ResearchSt Catherine's Hospice

St Peter's Hospice BristolSuffolk Wildlife TrustTearfundThe Advocacy ProjectThe Blue CrossThe Camphill FamilyThe Disabilities TrustThe Guide Dogs for the Blind AssociationThe National TrustThe Salvation ArmyTimeBankTourette Syndrome (UK) AssociationTree AidTrees for CitiesVocalEyesVSOWaterAidWorld Emergency ReliefWorld Villages for ChildrenWRVSWWF UKYMCA England

Note: not all of the above charities responded to all of the questions in the survey.

7

Total voluntary income Approximate total voluntary income of all respondents

0

5

10

15

20

25

£0-500k £501k-1m

£1.1m-2.5m

£2.51m-5m

£5.1m-10m

£10.1m-15m

£15.1m-25m

£25.1m-£50m

£50m+ NotSure

Total voluntary income

No. o

f Org

anis

atio

ns

Base: 109 not for profit – Summer 2007Source: nfpSynergy UK Fundraising Benchmark 2007

Average £22m

8

PART I

9

Expenditure & Income for all functions

10

Recruitment/Acquisition Expenditure (excluding staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m

Expenditure & Income

No. o

f Org

anis

atio

ns

ExpenditureIncome


Average Expenditure £1.7mAverage Income £3.7m

11

Recruitment/Acquisition Expenditure (including staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



12

Retention/Development Expenditure (excluding staff salaries) & Income

0

5

10

15

20

25

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns

ExpenditureIncome


Average Expenditure £634kAverage Income £8.5m

13

Retention/Development Expenditure (including staff salaries) & Income

0

5

10

15

20

25

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns ExpenditureIncome



14

Supporter care/service (‘banking and thanking’) Expenditure (excluding staff salaries) & Income

0

2

4

6

8

10

12

14

16

18

£0>10k £10k>£50k £50k>£100k £100k>£500k £500k<£1m £1m<£5mExpenditure & Income

No. o

f Org

anis

atio

ns

ExpenditureIncome


Average Expenditure £155kAverage Income £150k

15

Supporter care/service (‘banking and thanking’) Expenditure (including staff salaries) & Income

0

2

4

6

8

10

12

14

16

18


No. o

f Org

anis

atio

ns

ExpenditureIncome



16

Fundraising on the Internet/Online Expenditure (excluding staff salaries) & Income

0

2

4

6

8

10

12

14

16


No. o

f Org

anis

atio

ns

ExpenditureIncome



17

Fundraising on the Internet/Online Expenditure (including staff salaries) & Income

0

2

4

6

8

10

12

14

16


No. o

f Org

anis

atio

ns

ExpenditureIncome



18

Major donor and big gift fundraising, including capital appeals Expenditure (excluding staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£15

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



19

Major donor and big gift fundraising, including capital appeals Expenditure (including staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£15

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



20

Expenditure & Income Summary Table of Averages

Expenditure (excluding staff salaries)

Expenditure (including staff salaries)

Income

Recruitment/ Acquisition 1.7m 1.8m 3.7mRetention/Development 634k 727k 8.5mSupporter care/service 155k 336k 150kInternet/ Online 114k 143k 1.2mMajor donor & big gift 58k 172k 1.4m

21

Income/Spending Ratios for all functions

22

Recruitment/Acquisition Income /Spending (excluding staff salaries) Ratio

0

5

10

15

20

25

30

35

40

Voluntary Organisations

Inco

me

/ Sp

endi

ng

Lowest 0.3 (30 %)Highest 30 (3000 %)


Average at 3.3 (330 %)

The 3 lowest and 3 highest results have been excluded.

23

Recruitment/Acquisition Income /Spending (including staff salaries) Ratio

0

1

2

3

4

5

6

7

8

9

10


Inco

me

/ Sp

endi

ng

Lowest 0.2 (20%)Highest 9.2 (92%)


Average at 1.3 (130%)


24

Retention/Development Income /Spending (excluding staff salaries) Ratio

0

10

20

30

40

50

60

70

80

90

100


Inco

me

/ Sp

endi

ng

Lowest 0.19 (19 %)Highest 100 (10, 000 %)


Average at 13 (1, 300 %)


25

Retention/Development Income /Spending (including staff salaries) Ratio

0

5

10

15

20

25

30

35

40

45

50


Inco

me

/ Sp

endi

ng

Lowest 0.1 (10 %)Highest 42.2 (4, 220%)




26

Supporter care/services (‘banking and thanking’) Income /Spending (excluding staff salaries) Ratio

0123456789

101112131415


Inco

me

/ Sp

endi

ng

Lowest 0.5 (50%)Highest 13 (1, 300%)


Average at 4 (400%)

No results have been excluded.

27

Supporter care/services (‘banking and thanking’) Income /Spending (including staff salaries) Ratio

0

1

2

3

4

5


Inco

me

/ Sp

endi

ng

Lowest 0.4 (40%)Highest 4 (400%)

Base: 45 not for profit – Summer 2007Source nfpSynergy UK Fundraising Benchmark 2007



28

Fundraising on the Internet/Online Income /Spending (excluding staff salaries) Ratio

0

10

20

30

40

50

60

70

80


Inco

me

/ Sp

endi

ng

Lowest 0 (0%)Highest 76 (7, 600%)


Average at 12.8 (1, 280%)


29

Fundraising on the Internet/Online Income /Spending (including staff salaries) Ratio

0

10

20

30

40

50

60

70

80


Inco

me

/ Sp

endi

ng

Lowest 0 (0%)Highest 43.5 (4, 350%)


Average at 10.4 (1, 040%)


30

Major donors and big gift fundraising, including capital appeals Income /Spending (excluding staff salaries) Ratio

0102030405060708090

100110120130140150


Inco

me

/ Sp

endi

ng

Lowest 2.1 (210 %)Highest 150.4 (15, 040 %)


Average at 31.4 (3, 140 %)


31

Major donors and big gift fundraising, including capital appeals Income /Spending (including staff salaries) Ratio

0102030405060708090

100110120130140150


Inco

me

/ Sp

endi

ng

Lowest 0.65 (65 %)Highest 44.3 (4, 430 %)




32

Income /Spending Ratios Summary Table of Averages

Average (excluding staff salaries)

Average (including staff salaries)

Recruitment/ Acquisition 3.3 (330%) 1.3 (130%)Retention/Development 13 (1, 300%) 8.4 (840%)Supporter care/ service 4 (400%) 1.6 (160%)Internet/Online 12.8 (1, 280%) 10.4 (1, 040%)Major donor & big gift 31.4 (3, 140%) 8.7 (870%)

33

Income/Total Voluntary Income Ratios for all functions

34

Recruitment / AcquisitionIncome /Total Voluntary Income Ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.001 (0.1%)Highest 0.5 (50%)




35

Retention / DevelopmentIncome /Total Voluntary Income Ratio

0.00

0.25

0.50

0.75

1.00


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0007 (0.07%)Highest 0.97 (97%)



The highest result has been excluded.

36

Supporter care/service (‘banking and thanking’)Income /Total Voluntary Income Ratio

0.00

0.01

0.02


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0031 (0.31%)Highest 0.013 (1.3%)


Average at 0.008 (0.8%)


37

Fundraising on the Internet/OnlineIncome /Total Voluntary Income Ratio

0.00

0.02

0.04

0.06

0.08

0.10

0.12

0.14

0.16

0.18

0.20


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0005 (0.05%)Highest 0.13 (13%)




38

Major donors and big gift fundraising, including capital appeals Income /Total Voluntary Income Ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0008 (0.08%)Highest 0.54 (54%)




39

Income /Total Voluntary Income RatiosSummary Table of Averages

Average

Recruitment/ Acquisition 0.06 (6%)Retention / Development 0.27 (27%)Supporter care/ service 0.008 (0.8%)Internet/ Online 0.02 (2%)Major donor & big gift 0.07 (7%)

40

Number of full time staff devoted to all functions

41

Recruitment/Acquisition Number of Full Time Staff

0

2

4

6

8

10

12

14

16

18

0>1 1>2 2>3 3>4 4>5 5>6 6>7 7>8 8>9No. of Staff

No. o

f Org

anis

atio

ns


Average 2.3

42

Retention/Development Number of Full Time Staff

0

2

4

6

8

10

12

14

16

0>1

1>2

2>3

3>4

4>5

5>6

6>7

7>8

8>9

9>10

10>11

11>12

12>13

13>14

14>15

15>16

16>17

17>18

18>19

No. of Staff

No. o

f Org

anis

atio

ns


Average 3.1

43

Supporter care/service (‘banking and thanking’) Number of Full Time Staff

0

1

2

3

4

5

6

7

8

0>1

1>2

2>3

3>4

4>5

5>66>

77>

88>

99>

1010>

1111>

1212>

1313>

1414>

1515>

1616>

1717>

1818>

1919>

2020>

2121>

2222>

2323>

2424>

2525>

2626>

2727>

2828>

2929>

3030>

3131>

32

No. of Staff

No. o

f Org

anis

atio

ns


Average 9.1

44

Fundraising on the Internet/Online Number of Full Time Staff

0

2

4

6

8

10

12

14

16

180>

11>

22>

33>

44>

55>

66>

77>

88>

99>

1010

>11

11>1

212

>13

13>1

414

>15

15>1

616

>17

17>1

818

>19

19>2

020

>21

21>2

222

>23

23>2

424

>25

25>2

6

No. of Staff

No. o

f Org

anis

atio

ns


Average 1.8

45

Major donor and big gift fundraising, including capital appeals Number of Full Time Staff

0

2

4

6

8

10

12

0>11>

22>

33>

44>

55>

66>

77>

88>

99>

1010>

1111>

1212>

1313>

1414>

1515>

1616>

1717>

1818>

1919>

2020>

2121>

2222>

2323>

2424>

2525>

2626>

2727>

2828>

2929>

3030>

3131>

3232>

3333>

3434>

3535>

36

No. of Staff

No. o

f Org

anis

atio

ns


Average 3.7

46

Number of Full Time Staff Summary Table of Averages

Average

Recruitment/ Acquisition 2.3Retention / Development 3.1Supporter care/ service 9.1Internet/ Online 1.8Major donor & big gift 3.7

47

Amount Raised per Staff member for all functions

48

Recruitment/Acquisition Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000


Inco

me

/ St

aff Lowest

£3.3k per staff memberHighest £2.6m per staff member


Average at £450k per staff member

The 2 highest and the 2 lowest results have been excluded

49

Retention/Development Amount raised per staff member

£0£500,000

£1,000,000£1,500,000£2,000,000£2,500,000£3,000,000£3,500,000£4,000,000£4,500,000£5,000,000£5,500,000£6,000,000£6,500,000£7,000,000


Inco

me

/ St

aff Lowest



Average at £1.6m per staff member


50

Supporter care/service (‘banking and thanking’) Amount raised per staff member

£0

£25,000

£50,000

£75,000

£100,000

£125,000

£150,000

£175,000

£200,000


Inco

me

/ St

aff

Lowest £20k per staff memberHighest £181.4k per staff member


Average at £66.2k per staff member

51

Fundraising on the Internet/Online Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000


Inco

me

/ St

aff Lowest

£20k per staff memberHighest £1.6m per staff member




52

Major donor & big gift fundraising, including capital appeals Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000


Inco

me

/ St

aff Lowest





53

Amount raised per staff member Summary Table of Averages

Average

Recruitment/ Acquisition £450kRetention / Development £1.6mSupporter care/ service £66.2kInternet/ Online £506.1kMajor donor & big gift £376k

54

PART II

55

Recruitment / Acquisition

56

Recruitment/Acquisition Expenditure (excluding staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



57

Recruitment/Acquisition Expenditure (including staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



58

Recruitment/Acquisition Income /Spending (excluding staff salaries) Ratio

0

5

10

15

20

25

30

35

40


Inco

me

/ Sp

endi

ng

Lowest 0.3 (30 %)Highest 30 (3000 %)




59

Recruitment/Acquisition Income /Spending (including staff salaries) Ratio

0

1

2

3

4

5

6

7

8

9

10


Inco

me

/ Sp

endi

ng

Lowest 0.2 (20%)Highest 9.2 (92%)




60

Recruitment / AcquisitionIncome /Total Voluntary Income Ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.001 (0.1%)Highest 0.5 (50%)




61

Recruitment/Acquisition Number of Full Time Staff

0

2

4

6

8

10

12

14

16

18

0>1 1>2 2>3 3>4 4>5 5>6 6>7 7>8 8>9No. of Staff

No. o

f Org

anis

atio

ns


Average 2.3

62

Recruitment/Acquisition Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000


Inco

me

/ St

aff Lowest





63

Retention / Development

64

Retention/Development Expenditure (excluding staff salaries) & Income

0

5

10

15

20

25

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



65

Retention/Development Expenditure (including staff salaries) & Income

0

5

10

15

20

25

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£12

m


No. o

f Org

anis

atio

ns ExpenditureIncome



66

Retention/Development Income /Spending (excluding staff salaries) Ratio

0

10

20

30

40

50

60

70

80

90

100


Inco

me

/ Sp

endi

ng

Lowest 0.19 (19 %)Highest 100 (10, 000 %)


Average at 13 (1, 300 %)


67

Retention/Development Income /Spending (including staff salaries) Ratio

0

5

10

15

20

25

30

35

40

45

50


Inco

me

/ Sp

endi

ng

Lowest 0.1 (10 %)Highest 42.2 (4, 220%)




68

Retention / DevelopmentIncome /Total Voluntary Income Ratio

0.00

0.25

0.50

0.75

1.00


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0007 (0.07%)Highest 0.97 (97%)



The highest result has been excluded.

69

Retention/Development Number of Full Time Staff

0

2

4

6

8

10

12

14

16

0>1

1>2

2>3

3>4

4>5

5>6

6>7

7>8

8>9

9>10

10>11

11>12

12>13

13>14

14>15

15>16

16>17

17>18

18>19

No. of Staff

No. o

f Org

anis

atio

ns


Average 3.1

70

Retention/Development Amount raised per staff member

£0£500,000

£1,000,000£1,500,000£2,000,000£2,500,000£3,000,000£3,500,000£4,000,000£4,500,000£5,000,000£5,500,000£6,000,000£6,500,000£7,000,000


Inco

me

/ St

aff Lowest



Average at £1.6m per staff member


71

Supporter care / service (‘banking and thanking’)

72

Supporter care/service (‘banking and thanking’) Expenditure (excluding staff salaries) & Income

0

2

4

6

8

10

12

14

16

18


No. o

f Org

anis

atio

ns

ExpenditureIncome



73

Supporter care/service (‘banking and thanking’) Expenditure (including staff salaries) & Income

0

2

4

6

8

10

12

14

16

18


No. o

f Org

anis

atio

ns

ExpenditureIncome



74

Supporter care/services (‘banking and thanking’) Income /Spending (excluding staff salaries) Ratio

0123456789

101112131415


Inco

me

/ Sp

endi

ng

Lowest 0.5 (50%)Highest 13 (1, 300%)


Average at 4 (400%)


75

Supporter care/services (‘banking and thanking’) Income /Spending (including staff salaries) Ratio

0

1

2

3

4

5


Inco

me

/ Sp

endi

ng

Lowest 0.4 (40%)Highest 4 (400%)




76

Supporter care/service (‘banking and thanking’)Income /Total Voluntary Income Ratio

0.00

0.01

0.02


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0031 (0.31%)Highest 0.013 (1.3%)


Average at 0.008 (0.8%)


77

Supporter care/service (‘banking and thanking’) Number of Full Time Staff

0

1

2

3

4

5

6

7

8

0>1

1>2

2>3

3>4

4>5

5>66>

77>

88>

99>

1010>

1111>

1212>

1313>

1414>

1515>

1616>

1717>

1818>

1919>

2020>

2121>

2222>

2323>

2424>

2525>

2626>

2727>

2828>

2929>

3030>

3131>

32

No. of Staff

No. o

f Org

anis

atio

ns


Average 9.1

78

Supporter care/service (‘banking and thanking’) Amount raised per staff member

£0

£25,000

£50,000

£75,000

£100,000

£125,000

£150,000

£175,000

£200,000


Inco

me

/ St

aff

Lowest £20k per staff memberHighest £181.4k per staff member



79

Fundraising on the Internet / Online

80

Fundraising on the Internet/Online Expenditure (excluding staff salaries) & Income

0

2

4

6

8

10

12

14

16


No. o

f Org

anis

atio

ns

ExpenditureIncome



81

Fundraising on the Internet/Online Expenditure (including staff salaries) & Income

0

2

4

6

8

10

12

14

16


No. o

f Org

anis

atio

ns

ExpenditureIncome



82

Fundraising on the Internet/Online Income /Spending (excluding staff salaries) Ratio

0

10

20

30

40

50

60

70

80


Inco

me

/ Sp

endi

ng

Lowest 0 (0%)Highest 76 (7, 600%)


Average at 12.8 (1, 280%)


83

Fundraising on the Internet/Online Income /Spending (including staff salaries) Ratio

0

10

20

30

40

50

60

70

80


Inco

me

/ Sp

endi

ng

Lowest 0 (0%)Highest 43.5 (4, 350%)


Average at 10.4 (1, 040%)


84

Fundraising on the Internet/OnlineIncome /Total Voluntary Income Ratio

0.00

0.02

0.04

0.06

0.08

0.10

0.12

0.14

0.16

0.18

0.20


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0005 (0.05%)Highest 0.13 (13%)




85

Fundraising on the Internet/Online Number of Full Time Staff

0

2

4

6

8

10

12

14

16

180>

11>

22>

33>

44>

55>

66>

77>

88>

99>

1010

>11

11>1

212

>13

13>1

414

>15

15>1

616

>17

17>1

818

>19

19>2

020

>21

21>2

222

>23

23>2

424

>25

25>2

6

No. of Staff

No. o

f Org

anis

atio

ns


Average 1.8

86

Fundraising on the Internet/Online Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000


Inco

me

/ St

aff Lowest





87

Major donor & big gift fundraising, including capital appeals

88

Major donor and big gift fundraising, including capital appeals Expenditure (excluding staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£15

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



89

Major donor and big gift fundraising, including capital appeals Expenditure (including staff salaries) & Income

02468

101214161820

£0>25k

£25k>

£50k

£50k>

£100k

£100k>

£500k

£500k<

£1m

£1m<£5m

£5m<£15

m


No. o

f Org

anis

atio

ns

ExpenditureIncome



90

Major donors and big gift fundraising, including capital appeals Income /Spending (excluding staff salaries) Ratio

0102030405060708090

100110120130140150


Inco

me

/ Sp

endi

ng

Lowest 2.1 (210 %)Highest 150.4 (15, 040 %)


Average at 31.4 (3, 140 %)


91

Major donors and big gift fundraising, including capital appeals Income /Spending (including staff salaries) Ratio

0102030405060708090

100110120130140150


Inco

me

/ Sp

endi

ng

Lowest 0.65 (65 %)Highest 44.3 (4, 430 %)




92

Major donors and big gift fundraising, including capital appeals Income /Total Voluntary Income Ratio

0.00

0.10

0.20

0.30

0.40

0.50

0.60


Inco

me

/ To

tal V

olun

tary

In

com

e

Lowest 0.0008 (0.08%)Highest 0.54 (54%)




93

Major donor and big gift fundraising, including capital appeals Number of Full Time Staff

0

2

4

6

8

10

12

0>11>

22>

33>

44>

55>

66>

77>

88>

99>

1010>

1111>

1212>

1313>

1414>

1515>

1616>

1717>

1818>

1919>

2020>

2121>

2222>

2323>

2424>

2525>

2626>

2727>

2828>

2929>

3030>

3131>

3232>

3333>

3434>

3535>

36

No. of Staff

No. o

f Org

anis

atio

ns


Average 3.7

94

Major donor & big gift fundraising, including capital appeals Amount raised per staff member

£0

£500,000

£1,000,000

£1,500,000

£2,000,000


Inco

me

/ St

aff Lowest





95

Opinions on Organisation Specific Statements from all respondents

•Relationship between CEO and Fundraising and Communications departments•Relationship between trustees and fundraising•Organisational brand and fundraising•Future fundraising capabilities •Relationship with donors

96

My CEO values the work of our fundraising departmentOpinions

0

10

20

30

40

50

60

Strongly Agree Agree Not sure Disagree Stronglydisagree

No answer

No. o

f Res

pond

ents


Strongly Agree or Agree93 people (85%)

97

My CEO spends a lot of time on fundraising and its development Opinions

0

5

10

15

20

25

30

35

40


No answer

No. o

f Res

pond

ents



98

Relationship between CEO and Fundraising Department

• Majority of respondents (85%) agree or strongly agree that their CEO values their fundraising department’s work.

• Only about ½ think that their CEO spends a lot of time on fundraising and its development.

• Overall the relationship between CEOs and Fundraising departments is a positive one, but there is some variability in how much time CEOs are perceived to dedicate to fundraising.

99

My CEO values the work of our communications department Opinions

0

5

10

15

20

25

30

35

40

45


No answer

No. o

f Res

pond

ents



100

My CEO places a lot of emphasis on communications & PROpinions

0

10

20

30

40

50

60


No answer

No. o

f Res

pond

ents



101

Relationship between CEO and Communications Department

• Most people (64%) think that their CEO values the work of their communications department

• Majority of respondents (72%) think their CEO places a lot of emphasis on communications and PR.

• Overall positive relationship between CEOs and Communications departments.

102

Our trustees have wealth of fundraising expertise Opinions

0

10

20

30

40

50

60


No answer

No. o

f Res

pond

ents

Base: 109 not for profit - Summer 2007Source: nfpSynergy UK Fundraising Benchmark 2007


103

Relationship between trustees and fundraising

• Majority of respondents do not think that trustees have a wealth of fundraising expertise (72% disagree or strongly disagree).

• Suggests that fundraising departments may like to explore new ways of getting trustees more interested & involved, and that fundraising is seen as quite a specialised area of knowledge.

104

We have the organisational brand that fundraising needs Opinions

0

5

10

15

20

25

30

35

40


No answer

No. o

f Res

pond

ents


Strongly Agree or Agree 48 people (44%)

105

Organisational Brand and Fundraising

• Almost ½ of respondents agreed or strongly agreed with the statement that their organisation has the brand that fundraising needs.

• The variation in responses may be due to the diverse range of not-for-profits in the sample. E.g. some organisations may have better established brands than others.

106

I am confident that net incomes will increase significantly over the next 3-5 years Opinions

0

5

10

15

20

25

30

35

40


No answer

No. o

f Res

pond

ents



107

Future Fundraising Capabilities

• Majority of respondents (65%) agree or strongly agree that their net incomes will increase significantly over the next 3-5 years.

• Suggests most not-for-profits are positive about fundraising in the future.

108

I feel we are pretty good at treating our donors and supporters well and giving them great service

Opinions

0

10

20

30

40

50

60

70


No answer

No. o

f Res

pond

ents



109

I feel we are maximising the lifetime value of our donors Opinions

0

5

10

15

20

25

30

35

40

45

50


No answer

No. o

f Res

pond

ents



110

Relationship with Donors

• Most respondents (70%) think that they are good at treating donors and supporters well and giving them great service.

• However, most respondents did not agree so strongly that they are maximising the lifetime value of donors, with only 30% agreeing or strongly agreeing with this statement.

• Suggests that most fundraising departments feel positive about their relationship with donors but that they could be working harder on securing their relationship with donors in the long-term.

111

Opinions on Organisation Specific Statements Summary Chart

2

4

12

14

29

33

16

27

53

36

34

41

38

60

52

40

18

27

18

22

23

22

22

19

7

50

44

34

28

3

14

8

5

6

28

4

7

10

3

1

1

3

1

10

26

0 20 40 60 80 100 120

Our trustees have a wealth of fundraising expertise

I feel we are maximising the lifetime value of our donors

My CEO spends a lot of time on fundraising and its development

We have the organisational brand that fundraising needs

My CEO values the work of our communications department

I am confident that net incomes will increase significantly over the next 3-5years

I feel we are pretty good at treating our donors and supporters well and givingthem great service

My CEO places a lot of emphasis on communications & PR

My CEO values the work of our fundraising department

Strongly Agree Agree Not sure Disagree Strongly disagree


112

Summary

• Chart shows the organisation specific statements ordered by how strongly respondents agreed to them, highest on top.

• Shows that most not-for-profits are very positive about their organisation’s fundraising activity.

• Main issues for not-for-profits appear to be getting CEOs to spend more time on fundraising, improving trustees’ understanding of fundraising processes, and developing better long-term relationships with donors.

113

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Health & Medicine

UKFB 2007 results