Employer Healthcare Tweetable Takeaways

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Healthcare Engagement Starts Here

Change in the employer space is driving healthcare

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Tweetable Takeaway #1

Conduct Grand Rounds for high-cost cases and identify opps for improved conditions just like @GeneralMills

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Engage entire care management ecosystem like case managers, pharmacists, and benefits ala @GeneralMills





Implement a second opinion program to drive engagement and align with case managers care of @GeneralMills





Create advocacy programs that provide healthcare support and navigation above and beyond like @GeneralMills





Evaluate analytics for action focus. @GeneralMills brought nurse onsite for poor employee health population.





Stop building healthcare programs for payers.

Build convenience for the employee and their patient journey.




No one chooses to be a healthcare consumer, they’re forced into it.

It’s disruptive.

Must understand journey.




From disease awareness to resolution is 11 months on avg.

Sees 6-7 HCPs.

Over 20 claims.

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Studies show that no matter disease state, healthcare journey doesn’t vary, but it should.

Start personalizing




During healthcare journey patients make avg 42 decisions.

Provide educational content for each decision.




Patients are untrusting.

Must develop trust by removing barriers and providing education and demystifying.




Leverage patient research to understand journey stage and be proactive in out reach.

Stop being reactive.




Understand member engagement and behavior changes to improve utilization and lower costs.




Provide multiple communication options to engage like chat, click-to-call-back, secure email, and mobile.




Provide transparency tools comparing higher cost and lower cost facilities or behavioral health needs.




Proactively answer questions the patients don’t know they should ask.




Allow patients to schedule a time for payer to call THEM at the time most convenient for patient.




Consider speech recognition analytics to drive urgent clinical, important health, and member saving alerts.
