Upload
creation
View
29
Download
0
Embed Size (px)
Citation preview
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 2
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutT1Donline?
HowdoHCPsengageonline?
HowdopatientsfeatureintheHCPonlineconversation?
WhatareHCPs’ thoughtsonthelatesttechnologiesandadvancementsinDiabetesaswellastheestablishedtreatments?
Tophealthcareprofessionals
Healthcare professionalonlineprofiles:top-3HCPs
Glossaryofterms
Tableofcontents
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 3
Questionsummary
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 4
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutT1Donline?Patientconcern:HCPs’ primarytopicofdiscussionregardingT1Dispatientconcern.ThereisadesirefromHCPstopatients,seeespeciallyyoungpatients,haveopportunitiestoimprovelifestyleorconnectwithoneanothercreatingpatientcommunities.
NHS:A numberofstoriessurroundingtheNHSwerediscussedbyHCPsincludingDiabetesandtheprescribingbudget,andwhethercontinuousglucosemonitors(CGMs)wouldbeavailabletoType1DiabetespatientsfundedbytheNHS.
Awareness:SomeHCPsfeelthelackofdifferentiationbetweenType1and2Diabetesisnotacceptable.Theyuseemotivelanguage,arenotafraidtosharetheiropinionandwillquestionothers’viewsdirectlytotrytoraisethisawareness.HCPsalsosharelinkstowebsites,blogsandresourceswhichhelppatientsandHCPsalikeunderstandType1Diabetes.
TADTalk2016:InordertoraisetheprofileofType1Diabetes,2016sawthefirstType1DiabetesconferenceintheUK:TADTalk2016.This conferencewasahighpointofdiscussionfortheyearamongHCPstalkingaboutT1Donline.Theprimarytopicssharedonlineweretorelatedtosuccessfullymanagingdiabeticlifestyle.
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 5
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
PatientConcern
6
WhatHCPssayregardingT1Dpatients
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
Observations:
WhenspeakingaboutpatientsHCPsfocusonyoungpeople,connectingpatientsandprovidingresourcesforpatientssuchasthecomicbookType1:Origins.
7
youngpeoplewith T1comic
connecting peoplewith T1resource ted style talks
awareness
stop insulinconferenceblog
KeytopicsofinteresttoHCPsregardingT1Dpatients
Resource
YoungpeoplewithT1
ConnectingpeoplewithT1
Comic
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 8
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
NHS
9
PositivesentimenttowardstheNHSrelatingtoDiabetes
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 10
ThankingNHS61%Goodresources
19%
NHSimproving3%
General7%
NHSsavesoninsulin10%
Observations:HCPssharesuccessstoriesandhighlightthegoodtheNHSdoes,particularlyamongindividualpatientswhichisseenastheyretweetpatientmessagesthankingtheNHS.
HCP
n=31
NegativesentimenttowardstheNHSrelatingtoType1Diabetes
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 11
General8%
NHSpatientcare19%
DKAinNHShopsitals50%
NHSpatientinteraction11%
Missedtargets12%
Insight:ManyHCPswereconcernedbythehighstatisticconnectedtogettingadiabeticketoacidosis(DKA)inNHShospitals.GenerallytherearesomeconcernsoverNHScareoftypeonediabeticpatients.
n=26
OthertopicsdiscussedinrelationtoNHSbyHCPs
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 12
Insight:TheNHStopicthatreceivedthemostmentionsbyHCPswasapetitionforcontinuousglucosemonitors(CGM)tobemadeavailableontheNHS.
26%
3%
11%
9%
2%
13%
6% 10%
6%
2%
12%
PetitionforCGM
T1Dservicereview
Awareness
Other
Funding
Resources
Education
NHSprescribingbudget
BypassingNHSpolitics
Questions
Patientcare
n=95
HCPconcernsrelatingtotheNHSandT1D
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
ContinuousGlucoseMonitors:AnumberofHCPsjoinedanonlinepetitiontomakeContinuousGlucoseMonitorsavailableontheNHS.Thepetitiondonotreachitstarget.
“- VariousHCPs
Petition: Make Continuous Glucose Monitors available
on the NHS for Type 1 Diabetics
““- Partha Kar,Endocrinologist
11March2016
Much much to be done on patient
engagement in NHS. Scaring people does
NOT work.
““
- DanielMcGuiness,Renal&GIMSpR3Aug2016
Diabetes drugs cost NHS nearly £1bn a year. That's 10% of cost of all #NHS primary care
prescribing.
“Patientinteraction:AfewHCPsfeltthattheNHSusesscaretacticsasamethodofencouragingT1Dpatientstolivethebestlifestylefortheirhealth.
NHSprescribingbudget:ManyHCPsusedsocialmediatorelaytheinformationregardingtheNHS’prescribingbudget.Statisticslike‘10.6%ofbudgetspentonDiabetes’and‘nearly£1billion/year’werebeingtweetedwidely.TheprimarysourcethatHCPsweresharingrelatingtothisconcernwasanarticlepostedontheGuardianwebsite.
13
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 14
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 15
Awareness
HCPsraisingawarenessofType1Diabetes
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 16
0
20
40
60
80
100
120
140
160
Numbe
rofH
CPawaren
esstweets
Weeks
OctobersawthereleaseofacomicbookdesignedtoeducatethepublicaboutType1Diabetes.NewsofthepublicationwassharedmanytimesbyHCPs.
AwarenesscampaignssharedbyHCPs
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 17
Legend:ThesearethefivemostsharedType1Diabetesawarenesscampaignsandinformationalresources.
8%
30%
26%
19%
17%
BeyondType1 OriginsComic JDRF NinjabeticBlog T1Resources
n=574
ReasonsHCPraiseawareness
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 18
Insight:HCPsengageindiscussionwithHCPsandnon-HCPsonTwittertoshareknowledgeaboutthedifferencesbetweenType1andType2Diabetes.TheyarekeenthatType1andType2arenotseenasonedisease.
LackofunderstandingofT1DandthedifferencesbetweenType1andType2Diabetes
ReasonsHCPraiseawareness
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 19
AsugartaxMAYhelptoreduce
TYPE2DIABETES.ItwillnotREDUCEtype1DIABETES.
Justincaseyoudidn’tknow.Cheers.@DiabetesUK
@JDRFUK
- Partha Kar,Endocrinologist16th March2016
Diabetes:‘T1patientsreportedexperiencingagreaterstigmathanpeoplewithT2.ParentsofchildrenwithT1reportedmoststigmaofall’
- AnneCooper,Nurse,16th March2016
Insight:HealthcareprofessionalsarenothappyforthestigmaassociatedwithT2DtoalsobegiventothosewithT1D.CertainHCPsarewillingtospeakuppubliclyagainstthis.
“ ““
“ToremovethestigmafromT1D
HCPviewsontherolesofdietandexerciseinT1D
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 20
Observations:Dietandexercisemakeasmallportionoftheoverallconversation.DietismuchmoreprominentintheType2conversationwhileexerciseissimilarinboth.
Type1conversation Type2conversation
4%
3%
93%
Diet
Exercise
Other
n=6156
13%
3%
84%
Diet
Exercise
Other
n=6248
HCPviewsontherolesofdietandexerciseinT1D
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 21
Observations:IntheconversationrelatingtodietwithinType1Diabetestherearemanyappearancesofwordsthatwouldbeexpectedsuchaseating,drinks,sugaryandfood.TheTwitteraccount‘@brickabetes’isoftenmentioned.@brickabetes documentsaspectsoflivingwithDiabetes(mostlyType1)byusingLegoandotherbricksandpieces.Thewords‘research’and‘study’aremostnotableintheType1Diabetesspecificexerciseconversation.‘Run’isthelargestthemeappearingintheexerciseconversation:possiblypointingtoapreferableapproachtofitness?
Diet Exercise
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 22
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutType1Diabetesonline?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
TADTalk2016
23
Type1Diabetesdiscussionovertime
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 24
0
50
100
150
200
250
300
350Mentio
nvolume
InauguralTalkingAboutDiabetes(TADTalk)conference12th March2016
"Type 1:Origins"a comic forpeoplewith Diabetesislaunched
9%
7%
5%
5%
17%
10%
17%
2%
15%
13%
LivingwithT1 EducationStigma ChrisAldred'stalkAnneCooper'stalk JamieReed'stalkJoeEldridge'stalk JustinWebb'stalkLisWarren'stalk LauraCleverly'stalk
Type1DiabetestopicsdiscussedonlineduringTADTalk2016
CREATIONPinpoint |HCPSocial MediaStudy | Type 1 DiabetesEnglish | 201501101-20161031 | 25
Livingwithresilience
T1Dsgeta“rawdeal”inUK
UnderstandingT1Dfrompatient’spointofview
LivingwithDiabetesforover50yrs
Pursueyourdreams
ReallifestrugglesandchampioningT1D
Insight:
ThevarioustalksatTADTalk2016weretheprimarypointofdiscussionsurroundingtheevent.
TalksbyAnneCooperandJoeEldridgeweremostdiscussedbyHCPsonline.
n=101
26
Ifyouwouldlikeaccesstothefullfreereportpleasefollowthelinkhere:http://creation.co/diabetes-hcp-talking-points/
Moreinformation