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Time for AcademicPhysicians to Get Social

Edward R. Mariano, M.D., M.A.S.Professor of Anesthesiology, Perioperative & Pain Medicine

Stanford University School of MedicineChief, Anesthesiology and Perioperative CareVeterans Affairs Palo Alto Health Care System

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Financial Disclosures

• Halyard Health, B Braun – Unrestricted educational program funding paid to my institution

The contents of the following presentation are solely the responsibility of the speaker without input from any of the above companies.

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How Are You Developing Your

Reputation?Are You Missing Opportunities?

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The CV: a Necessary Evil

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The CV: a Necessary Evil

Does This Explain Who You Are?Do You Use It Actively?

How Often Do You Update?

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First Google Yourself

NOT ME!

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Social Media

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Social Media

UnfortunatelyNot Enough Time to Do

Justice to This Topic

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“It’s Not for Me”Did you use a note-taking service in medical school?

How did you study for exams?

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How Do You Keep Up?

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Facebook

Can you separate personal and professional?

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LinkedIn: Discussion Groups

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I Joined Twitter in 2013

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Who Else Is on Twitter?

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Why Doctors Should Be on Twitter

http://www.edmariano.com/archives/926http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/

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Global Conversations

Hashtag Map via TweepsMap

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Enhanced Meeting Experience

Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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ASRA 2016 Meeting: #ASRA_RA16

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ASRA 2016 Meeting: #ASRA_RA16

Conference FOMO =Fear of Missing Out on what

everyone else is learning

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ASRA 2016 Meeting: #ASRA_RA16Example of “live-Tweeting” The “reach” of 999 attendees

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Remember the “Rules”• Never post when angry• Strive for accuracy• When in doubt, pause• Don’t post anything that can identify a patient• Ask for permission• Assume beneficence• Beware of “friending” patients• Educate yourself

@DrJohnM (John Mandrola, MD)http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html

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Other Online Resources Available

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Hospital Website

http://www.paloalto.va.gov/anesthesiology.asp

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Hospital Website

https://www.hss.edu/physicians_memtsoudis-stavros.asp

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Doximity

You already have a profile from the public record!

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US News Doctor FinderAll Information Comes from Doximity!

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How Do You Promote Research?

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How Do You Promote Research?

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Are You Measuring “Reach”?

PubMed

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ResearchGate

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ResearchGate

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ResearchGate

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Social Media Dissemination

• 170 Cochrane schizophrenia reviews were randomly assigned to dissemination via Twitter or control

• Primary outcome (# of page visits 7 days after intervention: 1162 (Twitter) vs. 449 (control)

• Users stayed on the page twice as long in the Twitter group vs. control

Adams CE, et al. BMJ Open 2016;6:e010509

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The “Twimpact Factor”• “Tweetations” (cumulative Tweets within 7

days of publication) and citations show moderate correlation (Pearson r=0.57-0.89)

• Highly Tweeted articles are 11 times more likely to be cited

Eysenbach G. J Med Internet Res 2011;13(4);e123

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The “Twimpact Factor”

Eysenbach G. J Med Internet Res 2011;13(4);e123

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Altmetric (London, UK)

https://www.altmetric.com/about-us/

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Article Promotion

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What about Clinical Educators?

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Educator Portfolio Example

Description, role, time, effectiveness

http://www.ankeetudani.com

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SlideShare for Presentations

This generates a link that you can share and add as a hyperlink to the presentation listed on your CV

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SlideShare Analytics

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SlideShare Analytics

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Questions?