Directed IoT Company Service Overview

Consult | Manage | Monetize | Operate | Extendwww.B2GroupGlobal.com/DirectedIoT

Putting the Internet of Things Forward to the Next Level!

Company & Services Overview

Advise Implement Operate Improve Measure

Transformation Stage Services

Consult Knowledgeable and experienced consultants help define a vision for change, identify areas for improvement, develop a business case and payback analysis, and assist in IoT product/vendor selection

Manage Using proven methodology, full life cycle implementation of IoTsolutions and integration with other corporate systems (e.g., financial, procurement, solutions, platforms) together with integrated change assurance programs for user adoption, communication and end-user training

Operate Managed services, including application hosting and support, systems administration, 1st level “help desk” support, as well as fully-outsourced IoT operations

Monetize Programs for continuous improvement, including a full marketing audit to identify and unlock hidden value in installed marketing automation applications, application upgrades, and training

Extend Data management, marketing metrics, analytics and measurement applications to demonstrate the on-going value of marketing to the organization, and the value of investments in transformation programs

Advising and executing the five stages of an IoT operational transformation,

giving equal consideration to each of the five dimensions of change that must be addressed:

• IoT Strategy, People, Process, Technology, and Metrics

• Full Service Strategy, Consulting, Channel, Sales & Marketing, IoT Program Development Firm

• Expertise in womb to tomb program development, launch, and support

• Connected with relationships in multiple channels, verticals, and technologies

• Platforms, experience & people to deliver IoT programs & solutions

About Directed IoT

Consult | Manage | Monetize | Operate | Extend

Services

Devices &

Smart Products

Applications

& Platforms

Big Data

Security

Network Connectivity

Opportunities

Business Models

Connected Products

Connected Enterprise

Connected ServicesConnected Workers

Connected Supply Chain

Connected Machines

www.B2GroupGlobal.com/DirectedIoT

DELIVERING COMPLETE SOLUTIONS FOR IoT

40B+ devices with

intelligence shipped by 2020

Everything

Smart

Potential economy savings

up to half trillion dollars

Everything

Secure

1B+ additional consumers online,

30B+ connected devices

Everything

Connected

Processing SecurityConnectivity

Complete Solutions for the IoT


Operational Efficiency

•Asset Utilization

•Operational Cost Reduction

•Worker Productivity

New Products & Services

•New Business Models

•Software-Based Services

•Data Monetization

Outcome-Based Economy

•Pay-Per-Outcome

•New Connected Ecosystem

•Platform Enabled Market Place

Autonomous Pull Economy

•Continuous Demand Sensing

•End to End Automation

•Resource Optimization & Waste Reduction


Focusing on an Outcome Based EconomyTight Digital Integration w/Human Labor

NEAR-TERM LONG-TERM

ROI & Business Models Ecosystem & Platforms Workforce Transformation



Helping You Think About Your Strategy for an IoT World

WHY INTERNET OF THINGS

Digital Sensors Generating Perfect Data

(Perfect Data)

Machine-to-Machine Communication

(Reduced Costs Through Automation)

Big Data

(Giving you the Bigger Picture)

Multiple Ecosystems

(Provides Flexibility in Business Models)

Drives Business Model Efficiency

(Drives Efficiency & Cost Savings)

Reducing Waste & Energy Consumption

(Reduce wasted time, energy, money, etc.)

CAPTURING VALUE

• Unconventional Revenues

• Incremental Revenues

• Operational Efficiency

• Cost Savings

Value Categories

• PaaS

• Next-Gen Products/Services

• Most Valuable Information Provider

• New Business & Operating Models

• Operations & Predictive Maintenance

• Commercial Optimization

• M2M Apps

• New Customer Experience

• Preventive Maintenance

• Process Automation

• Operation Optimization

• Global Asset Visibility

Strategic Approach

•Locking Customers into the Information Services

•Enabling Third Parties to Create Information Services

•Sensors, analytics, & real time data for insights

•Treating Services as R&D for Products

•Gain Opportunities to Create Customer Touch Points

•Computerize Repetitive Tasks & Workflows

•Avoiding Unnecessary Product Shutdowns

•Reduce Costs of Energy, Maintenance, Repair, etc.

Examples



Directed IoT - Approach to Full IoT Solutions

Implications for Business

• Efficient Intelligent Operations

• Global Reach & Presence

• New Business Models

• Diversification of Revenues

• Data Capture & Real Time Intelligence

Ecosystems• A System of Systems, Interconnected Networks of Products, Data, Services, Standards, Communities, Providers

• Smart Cities

• Agriculture

• Health

• Manufacturing

• Transport

Security• A new age of complexity, threat, potential impact

• Data Security/Data Privacy

• Device Protection/System Protection

• Standards

• Legal Framework

• Policy

Big Data• Technologies, Infrastructure, Structured Databases, Analytics, Data as a Service, Intelligence, Visualization

• Transparency

• Experimentation/New Business Models

• Optimization

• Segmentation

• Decision Algorithms

Sensors• Tiny Devices that can be built into a vast range of Products

• The Sensors can Detect/Monitor

• Light, Heat

• Movement/Position

• Pressure

• Proximity….and many more.

Connectivity• Data Capture & Real Time Monitoring

• Efficient. Intelligent Operations

• Global Reach & Presence

• New Business Models

• Diversification of Revenues

Re-Thinking Your Strategy (Consulting)Vast Range of New Business Opportunities Threats to Existing Business Models

-Sensing as a Service -Business Models

-Connectivity -Products

-Big Data -Services

-Ecosystems -Industries

Smart Products• Products from all sectors

• Modified/developed to include IoT Sensors & Connectivity:

• Smart Home, Smart Office, Smart Car, Smart Stadium, Etc.

• Monitor, Optimize, Control, Autonomy

• Total Solutions & Management


Steps we help you with in Launching an IoT Initiative

• Capital/Money/Funding

• We Help You Find It Or Figure Out How To Fund The Project – Bonds, Private Finance, Tax Initiatives, Grants, Etc. – We Champion The Process

• Determine What Aspects You Will Need Vendor Partnerships To Handle

• We Will Guide Decisions On The Right Parts Of The Solutions And Vendors To Help Us Scale The Solution, We Have These Outlined Already – We Will Add The Partnerships To Make The Project Successful, Affordable, And Scalable

• Start Small & Grow The Initiative

• We Outline A Complete Plan And Help You Implement In Bite Size Pieces, Pull The Full Solution Together With All Pieces Included – We Champion The Business Models & Revenue Modelling

• Open Communication Between The Business & IT Department

• We Help Coordinate Between Different Departments & Business Units For Best Practices – Coordination Between Groups To Maximize Business Goals, Strategies, & Operations

• Decide What IoT Solutions Make Sense

• We Help Your Organization Figure Out “Best Fit” Solutions For Your Business – What Solutions Most Benefit Your Organization, Company Or Municipality

• Determine What Data Makes Sense To Collect

• We Help You Outline And Decide What Data Makes Most Sense For Your Organization & Implement With This In Mind – We Help You Determine If You Need Operational Intelligence, Market Insight, Or Predictive Capabilities

• Minimize The Need For User Input

• We Help You Design The Solutions And Systems To Reduce Head Count And Cost And Limit User Input – Efficiency Is The Name Of The Game In IoT, We Will Make This Work Best In Your Solution

• Make Your Organization Able & Willing To Change Based On The IoT Data

• Data that streams in from the IoT is going to cause you to realize that you need to make some changes. Perhaps it indicates where you can eliminate waste or speed up processes. It might call for a different approach to marketing or customer service.


Process for Launching an IoT Project


EMBEDDED DEVICES CONSULTING SERVICES

DATA ENGINEERING SERVICES

IOT PLATFORMS CONSULTING &

IMPLEMENTATIONDATA SCIENCE SERVICES

DATA VISUALIZATION SERVICES

IoT Consulting Services – Making Your Company IoT Enabled


PROJECT MANAGEMENT

BUSINESS & PARTNER DEVELOPMENT

BUSINESS MODELINGMARKETING & SALES

DEVELOPMENTPROJECT FUNDING


Phase 1Initiating

Strategy Focus

Phase 4Closing

Monetization Focus

Phase 3Executing & Controlling

Management Focus

Phase 2Planning

Project & Partner Focus

StrategicFocus

Initiatives

TacticalFocus

Initiatives

Consult

Defines the scope

Documents the business case

Outlines the roles and responsibilities

Describes how the project will be managed

Gain Funding

Green Light Project

Extend

Providing Additional Digital

Information or Services Through an

Asset.

When that asset is connected, a

digital supply chain continues to

exist in which digital services and

products can be delivered to that

asset.

In Short transact business models

that have a subscription element or

on going monthly fee (residual

revenues)

Operate

(Enablement)

Launch & manage projects & Models that

are using the Asset to Control Its

Surroundings, provide in-depth data and

analytics, and increase cost savings and

efficiency

Manage

Building out programs and models that

are looking at the Status of the Asset to

Improve Utilization

Identify Partners &

Solutions

Identify the right partners & solutions for a

successful Project

Extend Partners &

Solutions

Help the new partners & solutions sustain

sales growth, relationships, and partner mind

share over time – create new projects

Enable Partners &

Solutions

Train & educate partners to be successful in

selling your products, services, & solutions

Monetize Partners &

Solutions

On-board partners & solutions so you can

start to sell through products, solutions,

services, & start to create deals

Recruit Partners & On-

Board Solutions

Actively recruit partners & solutions through

outreach, pitching, activities, events,

education, and face to face meetings

Monetize

Executing Models & Business that utilize

charging for Usage of the Asset on an

Incremental Basis

Strategic Tactical

Our Approach - Womb to Tomb IoT Programs



IoT Ecosystem Elements w/Examples



We Address Consulting & Solutions in all Areas of IoT

Financial Services

Retail

Travel

Transportation HospitalitySmartHome

OilGas&

Mining

Defense

Food Services

Manufacturing

SmartBuildings

Healthcare

Insurance

Logistics

ConnectedCar

Government

Agriculture

Infrastructure

Utilities

SmartStadium


Here is What a Complete IoT Project Based on a PaaS Model Looks Like

THINGS APPLICATIONSSMART

SOLUTIONSSERVICESCONNECTIVITY

USER INTERFACE MOBILE &

WEB APPLICATIONS

SmartFactory

RemoteMonitoring

SmartRetail

SmartHealthcare

PredictiveMaintenance

Smart Energy

Two-Way Communication

END to END Security

SMART RULES

DEVICE MANAGEMENT

REAL TIME ANALYTICS

REMOTE MONITORING

DATA INFRASTRUCTURE

ASSET TRACKING

GATEWAY

EnterpriseSystemsExternal

Data



Internet of Things – Market Segmentation by Industry & Application

GlobalLevel

Industry’sApplication’s

MainCategory

CustomerType

IoT World Market

Consumer Facing(IoT2C)

Business Facing(IoT2B)

Home Lifestyle Health Mobility Retail Health Energy Mobility CitiesPublic

& Services

Manufacturing Other

Home Automation

Home Improvement

Energy Efficiency

Wearable Computing

Entertainment & Music

Family

Leisure

Pets

Toys

Drones

Fitness

Monitoring

Measuring

Diagnostics

Analytics

Connected Cars

eBikes

On The Go Connections

Stores

Shops

Convenience

On-Line

ODD

Fitness

Monitoring

Measuring

Diagnostics

Analytics

Surgery

Patient Care

Transmission

Distribution

Fossil

Nuclear

Alternative

Fracking

Conservation

Aerospace

Airports

Marine

Agriculture

Rail

Automotive

Traffic

Delivery

Logistics

Infrastructure

Water

Wastewater

HVAC

Lighting

Security

Safety

“SMART” Cities

Schools

Universities

Government

Banking

Insurance

Services

Mining

Oil & Gas

Supply Chain

Repetitive.

Discrete.

Job Shop.

Process (batch), and.

Process (continuous)

Environment

Military

Agriculture

Hospitality