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Kids’ tech – how are your future customers consuming digital media?
- How and what are they consuming now?
Kari NordstadTNS Gallup
General warning…
Digitally well equipped
3-11 years access at home
92 %
98 %85 %
68 %
88 % daily internett access
2,3 devicesto access internet
Population 15 years+
47% 40%
3- 11 years
87%68%47% 40%
10- 11 years
49%
12%
12%
4%
Digital life starts early…gaming 3-11 år
Digital and social hits at 10-11 years
27%
23 %
26 %
6%
Weekly use
To simplify kids digital life…
Gamers Social Citizens
6-10 years 10-11 years …sometimes after 12 years
9
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
/2015
0
10
20
30
40
50
60
70
80
90
100
Kilde: Forbruker & Media. Daglig dekning 12-19 år. Magasintallene (MU) gjelder for 15-19 åringer.
62%
33 %
Radio
82%
59 %
Prosent
26%
Mediea development 12-19 years …in 3,5 secDaily use
Mobile content
TV
Online news 50%
Print newspaper
Magazines
Which of the media listed do you think is most important for you to be updated on news?
15-29 years
SOURCE : Social Media Tracker, juni 2015 Base 1035
1 National online news 68%
2 Facebook 54 %
3 Local/regional online news 54 %
4 TV 53 %
5 Radio 28%
6 Local print newspaper 26%
7 National print newspaper 25 %
Imagine you could only keep one of the media listed under. Which one would you select?
Other social media
Other media
Blogs
Magazines
Snapchat
YouTube
Local / regional online news
National print paper
Local / regionale print paper
National online news
Radio
TV
2%
4%
1%
2%
6%
6%
1%
3%
0%
22%
14%
7%
30%
15-29 år
Which of following media do you think you spend most time on?
Other social media
Blogs
Snapchat
Local/regionale print paper
Radio
National online news
0%0%
4%3%
6%13%
23%28%
23%25%
4%36%
23%55%
40%53%
Population15-29 years
58% Watch TV daily
Online viewing - daily
Q2-12
Q3-12
Q4-12
Q1-13
Q2-13
Q3-13
Q4-13
Q1-14
Q2-14
Q3-14
Q4-14
Q1-15
Q2-15
0
10
20
30
40
50
60
20 2225 26
2932 34
37 3641 39 40
35
5 69
6
16 1620 18 17
20 1821 21
Total online viewing - daily TV shows, films and series - daily
15-29 år
41%
57%
Social media weekly use: 15-29 years
Q3-08 Q1-09 Q3-09 Q1-10 Q3-10 Q1-11 Q3-11 Q1-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q2-14 Q2 2015
0
10
20
30
40
50
60
70
80
90
100
Base: 1024Tallene gjelder for hele internettbefolkningen
Pros
ent
…some facts
73 % watch YouTube on PC/Mac…69 % on mobile
67 % subscribe to YouTube channels
77 % find YouTube useful
«On YouTube you can find everything»…89 % agree
What kind of content have you watched on YouTube last week?
42 %
Posted by friends
Video bloggs
News / documentaries
Sport
Scenes / highlights from TV shows
Movie clips
Entertainment
Gaming
How-to
Connected to my hobbies
Music vidoes
Fun / gags
23%
23%
23%
25%
29%
32%
38%
41%
42%
47%
51%
53%
SOURCE: Forbruker og Media 15-1 2015, Interbuss Q2 20145 og Social Media Tracker Q2 2015
83 %
70 %
46 %
36 %
10 %
SOURCE: SMT Q2 2015
Imagine you just keep one of the social media you currently useWhich one would you select?
Blogs
Snapchat
YouTube
0%
2%
0%
0%
8%
12%
19%
49%
Population 15-29 år
«You should get more likes than minutes after posted.
If you posted 30 min ago, you should at least get 30 likes.
Girl 16
…do not need FB insight, Google analytics or other KPIs
Thank you
