WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT AND HOW DID YOU ATTRACT/ADDRESS THE AUDIENCE?

After going on the Pearl&Dean website to check the statistics of certain romantic films I found out that the target audience of our film product would be females aged 15-45+ from upper, working and lower class. This is because after looking at those statistics I noticed that the most common gender (always over 50%) was female and the age gap varied from 15 to 45+ years old (always teenagers and adults). Once we had identified our audience we had to consider how to attract them. A young casting was chosen carefully to rapresent youth; our film has characters that are both young which will automattically attract teenagers because they might have experienced the same love story as the characters and they will understand the plot better than adults due to how lots of teenagers go through similar situations, we hoped that the audience would be able to connect with the cast.

The age of the female character (16) and male character (17) was chosen on purpose to target teenagers aged 15-19 because they are the ones who we felt can mostly relate and enjoy the story of our film. The reason the expected audience are mostly females is because the majority of people that are most likely to watch a romantic film are females and we see that in my Pearl&Dean research. Most women/girls enjoy romance more than any other genre such as horror, thriller, comedy etc... However,it could be argued that there still is a small percentage of males in the audience and this is because couples could be watching our media product. That is why, in the Pearl&Dean research we still see a small percentage of males in the audience (usually 20% to 40%) which still contributes to the final target audience. The fact that there is a male character in our film and he is a gangastar also could attract certain boys/men because they might be interested to watch it. Stereotypically young boys are attracted to this «bad boy» image and we felt it would work to attract out target audience. Not necessary because bad boys would watch our movie but because young men in particular are attracted to plots like that. The actor is portraying a ‘tough’ image.

The class of the target audience varies from working class to lower class. The fact that both characters come from different classes show that the audience could also be from different classes and that is why chose the actress to be from a working/ high class family and the actor to be from a lower class family. I think we succedeed at addressing d the right target audience because of the way we used our casting, mise en scene, costumes and props. We portrayed their class through props and mise en scene such as the location (nice house and blocks), costumes and props (with the dress high heels and hadbag and hoodie, trainers, cigarette, litter on the floor etc...). Anyone from any background could watch this film because it is targeted to anyone that is a female aged 15-45+. In terms of race anyone could watch this even though the characters are both bengali, therefore there isn’t ay specific audience of a specific race that we are targeting. We hope just like Bengali girls watch a film with an all white cast, that other ethnic groups would still be attracted to our video despite the race of the cast. Hopefully the narrative and style of te video will attract them.