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KNOW OUR GREEK AUDIENCEGreece TGI 2015 (Apr 14 - Mar 15)
MSN
AGE GROUPS
47% 53%
15-24 25-34 35-44 45-54 55+
46%
31%
14%5% 3%
OUTLOOK.COM
AGE GROUPS
52% 48%
15-24 25-34 35-44 45-54 55+
38%32%
19%8%
3%
SKYPE
AGE GROUPS
45% 55%
15-24 25-34 35-44 45-54 55+
37% 33%
21%
7%2%
DEMOGRAPHICS
SOCIAL ONLINE
39% say that they feel the need to
check social networking sites
every day
INTERNET FIRST
49% say that when they need
information, the first place they
look is the internetNEED TO BE
CONNECTED ON THE GO
30% say that they couldn’t live without the internet on their
mobiles
ONLINE SHOPPING40% say that
shopping online makes their live
easier
OUR MSN AUDIENCE IS MADE UP OF
INTERNET ADDICTS
ONLINE RESEARCHERS46% say that they look on the internet
for information before buying a
productGAIN INSIGHTS FROM OTHER’S EXPERIENCES
49% more likely to be influenced by
comments/reviews posted online
SHARE THEIR
EXPERIENCES
49% more likely to post
comments or reviews online
OUR MSN AUDIENCE
LIKES TO EXCHANGE EXPERIENCES ONLINE
NEW AGE MAKEUP
43% more likely to be interested in
new pioneer cosmetics
HEAVILY INVESTED IN PERSONAL PRODUCTS
35% say that they spend a lot of money
on toiletries and cosmetics for personal
use
TOILETRIES SELECTION
47% say that it is important to
choose the brand of their toiletries
OUR MSN AUDIENCE FEELS THAT
PERSONAL GROOMING IS IMPORTANT
OUTFITTED WITH DESIGNER WEAR
55% more likely to wear designer clothes
37% more likely to wear designer watches
FASHIONABLE
51% say that they like to keep up with the latest
fashion
UPDATED WARDROBE46% say that they buy new clothes every
season
LOVES SHOPPING
FOR CLOTHES44% say that
they really enjoy shopping for
clothes
OUR MSN AUDIENCE ARE MADE UP OF
FASHIONISTAS
NEED TO BE CONNECTED ON THE GO
33% say that they couldn’t live without the internet on their
mobiles
INTERNET FIRST
46% say that when they need
information, the first place they look
is the internet
SOCIAL ONLINE
41% say that they feel the need to
check social networking sites
every day
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
INTERNET ADDICTS
ENGAGE IN INVESTIGATIVE
SPIDERWEBBING
36% have searched the internet for
products they see advertised while
watching TV
DEPEND ON INFORMATION
FROM THE INTERNET
47% feel that the internet allows them to better understand the
advantages of the product or brand
ONLINE RESEARCHERS45% say that they look on the internet
for information before buying a
product
OUR OUTLOOK.COM AUDIENCE
RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE
ALWAYS ON THE LOOKOUT FOR
HOME IMPROVEMENT
IDEAS43% say that they are
always looking for ideas to improve their home
KEEN ON REDECORATING THEIR HOMES34% say that they
like to redecorate as often as possible
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
HOME IMPROVEMENT JUNKIES
SEEK SPORTS RELATED
NEWS91% more likely to have searched the internet for sports related
news
BOUGHT TICKETS TO MATCHES
38% more likely to have paid for tickets to a basketball match
46% more likely to have paid for tickets to a
football match
PARTICIPATED IN SPORTS
92% more likely to have taken part in a game of
football131% more likely to have taken part in a game of basketball
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
FOOTBALL & BASKETBALL FANATICS
OUR SKYPE AUDIENCE IS MADE UP OF
WELL-INFORMED INFLUENCERS
VOCAL ONLINE
33% more likely to post
comments or reviews online
KNOWLEDGE IS POWER
56% feels that it is important to be well
informed about things
OPINION LEADERS45% say that
people seek their opinions before
buying new products
OUR SKYPE AUDIENCE IS
PASSIONATE ABOUT TECHNOLOGY
TECHNOLOGY IS IMPORTANT40% more likely to try to keep up with
technology
SMARTPHONE SAVVY
189% more likely to access the
internet through their mobile phones HIGH TECH
HOMES55% feels that it is important that their home is equipped
with the latest technology
GADGET LOVERS
52% love buying new gadgets and
appliances
ONLINE PURCHASES158% more likely to have bought clothes or shoes
online354% more likely to have bought holidays or airline
tickets online292% more likely to have bought show tickets online
ONLINE SHOPPERS226% more
likely to go online to buy products
ONLINE RESEARCHERS
53% say that they look on the internet for information before buying a product
OUR SKYPE AUDIENCE IS MADE UP OF
ONLINE SHOPAHOLICS
FREQUENT CLUBBERS
292% more likely to visit a club or bar 1-2 times a
week
SOCLIAZERS55% say that
they really enjoy a night out at the
pub
OUR SKYPE AUDIENCE
ENJOYS A NIGHT OUT
WELCOME FOOD
INNOVATION54% say that they like to try out new
food products
TASTE FOR THE
UNFAMILIAR41% say that
they enjoy eating foreign foodASPIRING
CHEFS54% say that they like to try
out new recipes
OUR SKYPE AUDIENCE IS MADE UP OF
FOODIES WITH ADVENTUROUS TASTEBUDS
HOLIDAY PLANNERS53% say that
they enjoy planning holidays
EXPLORERS51% say that they
try to go to different places on
holidays
TRAVEL JUNKIES
54% say that they love travelling abroad
OUR SKYPE AUDIENCE
LOVES TO SEE THE WORLD