How to create a social media plan that's rock

Azmi Aziz

Hello nice to meet you

Today we will be talking about social media optimization through social media planning

Question What is Social Media, and Why social media is important ?

GOOD

The basic of social media

WE ARE SOCIAL

The world we live in is getting smaller

because things that matter are at a click and reach : Family, Friends & Memories, News & Events, Entertainment

that's what makes social media is highly important right now

How to create a social media plan that's work ?

The Foundation

WHOBiz Name and categories in business

WHY Identify the problem why the buyer want to achieve or overcome

WHENWhat information do buyers need at each stage of the buying journey and what will trigger them to move from one stage to the next?

WHENWhat information do buyers need at each stage of the buying journey and what will trigger them to move from one stage to the next?

WHAT

What content and in what format can you provide to answer buyers’ questions?

WHEREThe social media platform

NOW WHAT ?

The beginning of documentation social media mapping plan

Start with the end of the results

Understand the needs of your audience

Own the conversation

Be helpful & relevant

Have Fun!!

The KeyTo begin content production

Story Telling

Be human Be emotional, audiences does not like robots We live in an insatiable world with endless problems. They exist, you just have to find them

Visual

As humans, we are all visual thinkers - 75% of the neurons in our brains process visual information.

Big & Loud

Small Thing Matters

Influencer

Checklist

Document your goals

Identify your ideal customer and develop buyer personas

Decide what conversations and topics you want to own

Develop an editorial calendar and map content throughout the funnel

Produce a Big Rock and then chase it into smaller ‘pebbles

Checklist

Publish to the right social media platform

Don’t forget visual content

Share your content with your networks

Measure your results and tweak your content for maximum impact

A winning content marketing strategy focuses on creating and sharing helpful relevant content that inspires,

educates, solves problems and sometimes entertains.